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5 months ago

CS_THOMAN_GR02_PGTC

T THREATS

T THREATS •DIFFERENCEINCURRENCIES. •DIGITIZATION •HACKING. •DEPENDENCYONTHEASIANMANUFACTURES •LOW ENTRYBARRIER •QUICKCHANGEINTECHNOLOGIES.

THREATOF NEW ENTRANTS BARGAINING POWEROF BUYERS BARGAINING POWEROF SUPPLIERS COMPETITIVE RIVALRY THREATOF SUBSTITUTION musicmarket growsandis profitability everyyear thanksdigitalizationmusicis moreaccessible anyentryor exitbariers threatishigh onlyassociates theproductsin oneplaceand selsthem adjusttheoffer tolocalpreferences bargaining bargaining powerishigh hugeamount suppliersper product nouniqueness ofsuppliersservice bargaining powerislow newelectronic instrumentsx thepriceishigh PORTER’S5FORCES manymajorplayers,e.g.Woodbrass, Musicstore.de UKisleadingmusic marketinEurope theUSrankedas theleadingcountry intermsofglobal musicproductsales numberofcompaniesishighxthe brandloyaltyishigh