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5 months ago

CS_THOMAN_GR02_PGTC

MARKETINGSEGMENTATION

MARKETINGSEGMENTATION GEOGRAPHIC Peoplewhodoesnotplayanymusicalinstruments; Urbanpopulation. DEMOGRAPHIC Youngpopulation(16to34years); Beginners; Customersfrom middleandhighincomeclass. BEHAVIOURAL Dependsonpaternsof: Buying:interestinlowinvolvementvshighinvolvementproduct (higherlevelofloyalty); Using:artistvsamateur; Spending:wealthyvsimpecunious. PSYCHOGRAPHIC Atitude: Highinterestinmusic,experts:artistandmusicschool; Musicasahobby.

STRATEGICSEGMENTATION PRODUCTMANUFACTURING OwnmusicalinstrumentlineundertheThomannbrand(achance) PRODUCTDELIVERY Fairdeliverytime PRODUCTMAINTENANCE Highqualityofmaintenanceeachinstruments RETAIL Widelyknownlargeonlineretailoperation TOURISTPOINT Consulting Entertainment EDUCATIONANDSPONSORSHIP Supporttalentedchildrenandteenagers Financingofmusicalevents(achance) SOCIALMEDIAPRESENCE Provideoffulextendofinformationthroughsocialnetworksandmobileapplications