Views
8 months ago

CS_THOMAN_GR02_PGTC

ATTRACTIVENESS

ATTRACTIVENESS CALCULATIONOFTHEHHI COMPANY THOMANN FNAC CULTURA WOODBRASS SONOVENTE BAXSHOP OTHERSMALLPLAYERS ANDUNORGANIZEDSECTOR TOTAL TRAFFICSHARE 0.2211 0.1879 0.1789 0.0953 0.0488 0.0357 0.2323 1 SQUAREDTRAFFICSHARE 0.048885 0.035306 0.032005 0.009082 0.002381 0.001274 0.053963 0.182898 HHI=.182898X10000=182898 MODERATECONCENTRATION

5YEARDECISIONPLAN 1 ASIAEXPANSION(1TO3YEARSOBJECTIVE) Asiaisahugeupcomingmarketregardingmusicinstruments.EspecialyChina. OpportunitytoenlargeourinfluencezonesothatThomanntrulybecomeaglobalcompany. THISEXPANSIONWILLINCLUDE: RecreationoftheiconicThomanninstrumentgermanshopinoneofthebiggestcityofChina. Adapttheinternetwebsitetoasianmarketrequirements. Bring/buildlogisticalknowledgeandhardware. ACTIONPLAN EXPANDTOASIANMARKET RecreationoftheGermanShop; ThomannWarehouseModelImplementation; ThomannProfessionalServicesImplementation. DECISION+ACTIONPLAN