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6 months ago

CS_THOMAN_GR02_PGTC

5YEARDECISIONPLAN 2

5YEARDECISIONPLAN 2 SERVICEIMPROVEMENT: ACTIONPLAN SERVICESIMPROVEMENT DECISION+ACTIONPLAN

5YEARDECISIONPLAN 3 MARKETREPOSITIONINGFROM “BIGGEST”TO“BEST” ThestrategyofThomannsofarwastobethebiggestmusicinstrumentsretailers,asleastinEurope. Sofarsogood,butifwewantthecompanytokeepitsmarketsharesandtocontinuegaining some,wehavetofocusthestrategytobecomethe“best”retailer.Thisgoesalongwiththeother decisions,andherewetrytorelateournewstrategytothecustomers. INORDERTODOTHAT,WEWOULD: Supportartiststhrougheventcreation Promotingourservicesthroughadvertising Awarenessthroughatractiveness ACTIONPLAN MARKETREPOSITIONINGFROM“BIGGEST”TO“BEST” ArtistSupportthroughEventCreation; Advertising; AwarenessthroughAtractiveness. DECISION+ACTIONPLAN