Anti-counterfeitpackaging Market Research Report - Global Forecast to 2023 Industry Survey, Growth, Competitive Landscape and Forecasts to 2023 PREPARED BY Market Research Future (Part of Wantstats Research & Media Pvt. Ltd.)
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Anti-counterfeit measures are taken from the manufacturer’s end to minimize the tangible and intangible losses incurred from counterfeiting. The global anti-counterfeit packaging (food and beverages) market has generated a revenue of $26.4 billion in 2014 and is forecast to reach $62.5 billion by 2020, at a CAGR of 16.1% over the forecast period.
Global Anti-Counterfeit Packaging Market by Technology (Barcode, Labels, RFID, Holograms), Usage Feature (Track & Trace, Tamper Evidence, Overt, Covert, Forensic Markers), End-Users and Region
Secure packaging is one of the vital techniques used to evade counterfeiting. Anti-counterfeit packaging provide secure packaging to the product in order to eradicate infringement and counterfeiting. Anti-counterfeit packaging process helps in preventing imitation and approves authenticity & safety of the goods. Anti-counterfeit measures are majorly undertaken by the companies in order to help them in diminishing the losses due to counterfeit in relevance to revenue and trustworthiness.
Anti-counterfeit packaging is majorly adopted by the manufacturers to avoid economic damage to the product as well as the company and consumer health risks. Counterfeit pharmaceutical is worth USD 200 billion annual business, making it one of the largest segments of the USD 1.7 trillion fraudulent goods sold worldwide each year. This revenue loss is mainly due to counterfeiting deeds for non-prescribed drugs. Thus, implementation of innovative technologies for product tracking would diminish the economic damage and further propel the utilization of anti-counterfeit packaging. Additionally, anti-counterfeit technologies are majorly supported by the favorable government policies in the food & beverages and pharmaceutical packaging sector, which further boosts the anti-counterfeit market.
The malpractices of counterfeiting activities are majorly associated with premium products as they carry high revenue benefits and a lower risk. The counterfeiting practices of clothing and accessories are rapidly changing from physical markets to e commerce portals. The global anti-counterfeit clothing and accessories packaging market accounted for a revenue of $12 billion in 2014 and is expected to reach $20.5 billion by 2020, registering a CAGR of 9.9% over the forecast period.
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