It was recently confirmed that Google is in the process of gradually rolling out its new AdWords user interface. A lot of reports claimed that the updates on the new interface would most likely be completed and made available to users in the first half of 2018.
NEW GOOGLE ADWORDS INTERFACE CONS 1. 2. 3. The new Google AdWords Interface will most likely come with a clog up screen full or somehow irrelevant columns, and it doesn’t make use of the key performance indicators (KPIs). The columns are also highly-modifiable, and this involves a lot of work on the part of the user. The keywords in the ad group are not sorted by clicks, impressions or cost. Many users wish that the sorting will come as default. The new version’s dismiss box for the “your change has been saved” provides a slower and more intrusive feel compared to what the old version has.
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