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7 months ago

ISSUE6-NERDS

PublicHouse "I’m not

PublicHouse "I’m not exactly criticising the strategy here, it’s good business practice to target subsets of consumers, particularly if those subsets are in growth." Photo Credit: John Kelly sumers, particularly if those subsets are in growth. Hell, I’ll be doing exactly that myself and using my relatability as a female founder to appeal to women whiskey drinkers. What I do take issue with, and I am not alone here, is what seems to be the tone deaf approach in the timing and execution of this. Let me put it this way; I make J.J. Corry Whiskey to appeal to whiskey drinkers. I don’t make J.J. Corry for men and a different product like Bridie Corry (his daughter’s name) for women. Women don’t need whiskey that is created specifically for them. We don’t want it and I for one feel that the concept is patronising. It’s possibly unfortunate for the Diageo communications team that this all broke at a time when gender issues are more prevalent than they have been since the 1970’s. The topic is a hot potato and right 62

PublicHouse now Diageo are holding it in bare hands and trying to figure out if they should eat it or throw it away. Can we all just agree once and for all, that Lady Whiskey is a bad idea? Can we all just accept that women approach whiskey no differently than men. Our palates are no different. Each individual human being will decide what flavour profile they like better, based not on their gender but on their personal preference. Let’s not drag whiskey into the gender wars, because we need whiskey to get through those very wars from time to time. Louise McGuane J.J Corry Whiskey 63

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