A Guide to Building Links Like a PRO!


Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.

The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

How to Build

Links Like a Pro



How to Build Links Like a Pro



Hopefully, your website is populated

with content that is topically relevant and

streamlined to be SEO rich, have clean HTML,

is quick to load and optimised for easy access

from mobile devices, but this is only half of the

story for the successful marketing of a site.

The world of SEO is a fast-moving industry,

principally because of Google’s menagerie of

algorithm updates that affect how a website is

ranked. One thing has remained consistently

crucial to a site’s position, however, on the

search engine ranking pages: links to the site.

How to Build

Links Like a Pro

“Literally hundreds of Google ranking factors go into “who gets visibility”

decisions, many of which are drawn directly from your backlink profile.”

This quote from Google’s John Mueller in 2016 shows that backlinks are

still number one for delivering any notion of trust and relevance to Google.

Link building is the process of acquiring links from external websites through

to your own. The links enable the user and the search engines’ bots to

navigate through the internet and individual websites with ease to find the

information that they are seeking. Search engines use backlinks:

to discover new pages

to clarify the page’s ranking position on their search engine pages



Google’s first Penguin update was released in

2012; since then, much noise has been made about

how a site’s content is the key factor to influence

search engine page ranking. However, Penguin also

evaluates sites by the links that connect to it.

Bots were once used to analyse the sites for their

content and the number of links to it, but they now

scrutinise the backlinks to a page to determine its

quality and ensure that they are not unnatural or


Why Link Building is


Relevance and authority are key to ensure

a site’s ranking. Quality is critical to your

success, and this is what we are going to

focus on; but how do you assess the quality

of a site? First, you need an understanding

of why link building is so important.

Link building is an important tool for

business growth beyond the realms of

search engine ranking: it is a great way to

build, grow and enhance a brand. The links

should be from industry relevant articles and

published on sites of authority, which means

the audience who finds themselves drawn

to the site have self-qualified themselves

as potential consumers by their initial act of

clicking through the link.

Why Link Building is

Important - Continued

By hanging on the coattails of more

established sites, you can thrive, boost

sales and establish yourself as an

authority in your niche, and it’s this

reason why you need to have quality

content on your site.

Consider the view from the other side,

the people who publish articles that

contain a link to your site. They too

want to be relevant, be a source of

quality content and be authoritative.

Therefore, your site’s content should

be able to supplement and support

the article that is written. In turn,

your content becomes authoritative,

and what does Google love? It’s

a symbiotic relationship that both

you and the publisher benefit from


If you were going to run for a position in a

political campaign and were endorsed by

the town’s mayor or your local Member of

Parliament, you would be perceived as being

more reliable than if your endorsement came

from the landlord of your local pub.

While the endorsements may carry the

same sentiment, the influence is not going to

carry the same weight. The same principle

applies to link building. The authority of the

page that you have the link from is a major

influencing factor of where your site will be




Manual Penalites

A manual penalty is when someone from Google has reviewed your site

and found a breach of the guidelines. You will be told of the breach via your

Google Search Console account, and you can fix any identified wrongdoings

to remove the penalty.



Algorithmic penalties automatically occur

when your site has triggered an alarm bell

in Google’s algorithms, and result in an

often-severe drop in your ranking position.

Currently, algorithmic penalties are either

Panda or Penguin. Panda relates to the

site’s user experience and the quality of

its content. Penguin penalties are incurred

when sites are over-optimised, i.e., bad

linking practices. These include:

• Over-optimised anchor text – if Google

thinks that there are too many links pointing

to your site using the exact match

keywords rather than a natural editorial

link that supports the main bulk of the


Links from poor quality sources – quality

is subjective, but you can use tools to

help you identify and assess what Google

qualifies as low quality. This is the one

aspect of backlinking that makes link

building so tricky as it takes both time

and hard work.

Algorithmic Penalties - Continued

• Irrelevant sources – if a site is linked to a publishing site that has no

contextual connection to it, the link itself would become ineffective in

building any authority for your site.

You need to know which link building

techniques to use and which ones to

avoid. Otherwise, you will suffer the

consequences: a digital wrist slap that

can cause long reaching, negative

implications for your digital presence.

The Digital Wrist Slap:

Google Penalties for

Breaching Guidelines

Google actively seeks out and penalises websites with low-quality links

and those they consider ‘spammy.’ The severity of the penalty depends on

how badly Google’s guidelines have been flouted. Individual pages can be

penalised, or the whole site can be removed from Google’s indices – site

suicide. There are two types of penalty, manual and algorithmic.

Penalties from Google apply to your site in real-time, no matter if you

complied to the guidelines that were historically active. You must be proactive

and dynamic to follow link building best practices to keep the site compliant

with current guidelines to avoid penalties.





We’ve outlined what you shouldn’t do for link

building, but what should you be doing?

Set Goals

A successful link building campaign is not an

overnight success, so keep this in mind when

setting goals. Don’t say you want ten external links

to your website: define it with a statement that

works towards the business’s goals to give your

campaign direction.

Review Your Content

Google wants your content to be found organically

by users, which can be through a search, through

social media, or by clicking on a link. How do you

help this happen? Your content needs to resonate

with your target audience and should add value

to the user’s experience. Provide them with

information, solve problems, answer questions,

and be relevant to the site’s visitors. Relevance is

the new PageRank. Your content should always

be fresh, unique and exclusive to your site while

providing value to the visitor.




Practices -


Link Building Best Practices - Continued

Choose Quality Sites

Now you have updated the site’s content; you

are in a position to write compelling content for

external sites to publish. Remember: Google is

all about quality rather than quantity, so as much

as you need to get content out online with links

to the site, you need to be selective about the

sites that are going to host your content.

Review Your Content

Google wants your content to be found

organically by users, which can be through a

search, through social media, or by clicking on a

link. How do you help this happen? Your content

needs to resonate with your target audience

and should add value to the user’s experience.

Provide them with information, solve problems,

answer questions, and be relevant to the site’s

visitors. Relevance is the new PageRank. Your

content should always be fresh, unique and

exclusive to your site while providing value to

the visitor.

What do we mean

by quality?

Google Search Quality Evaluator Guidelines, 2017:

“Expertise, Authoritativeness, Trustworthiness: This is an important quality

characteristic. Important: Lacking appropriate E A T is sufficient reason to give

a page a low-quality rating.”

The site must be relevant to your target audience. It must be relevant to your

industry, and it must be able to give your link the audience numbers that you

need to make this campaign a success. It’s a tall order, but thankfully there

are tools which provide metrics that can be used to help you assess the

quality of the sites so that you can identify if a site meets these criteria.

Like anything in life, the effort that you put in correlates with the success of

the result, and so you need to be prepared to put in the work to use the tools

to help you discover which sites will be relevant to you.

Why Use Metrics to Assess

Site Quality?

We’ve mentioned above how quality is subjective, yet metrics allow you to assess

a site objectively and quantitatively so that the decisions that you make

are based on the site’s performance, rather than any other influencing factor

such as its aesthetics. Using data to assess a site’s quality ensures that you

are dealing with uniform comparables to make decisions that can have a significant

impact on your campaign’s success.

You can use one tool to give you metrics of a site, but to find the site that will

help you to propel your link to the stratosphere, it’s best to take a holistic view

and get as much data as possible. After all, you want to be able to build a picture

of the potential value a link will give you. To help you calculate the value

of a site regarding whether it is worth pursuing to link to your site, here are our

top 6 tools that can provide you with metrics to qualify the sites.

TIP: Use these tools to discover how your competition uses backlinking

to market their sites. By understanding what your competition is doing,

you will be able to gain the competitive edge!

Tools - Moz


Moz has developed Open Site Explorer (OSE) which gives a comprehensive

profile of your chosen website. You can input a website and gather its

metrics to assess the quality of the site. Key metrics to note are:

The Domain Authority (DA)

The Domain Authority is a search

engine ranking score that predicts how

a site will rank on a search engine

results page. The Domain Authority

is calculated by incorporating several

important metrics. These include, but

are not limited to:

• Linking root domains

• The total number of links.

• MozRank – the link equity of internal and external links.

• MozTrust – the quality of the sites that link back to your site. The more

trustworthy the source of the link, the greater the score. Think back to your

MP endorsing you, or your local publican!

The Domain Authority scores each website on a scale of 1-100. The higher the

score, the more expertise, authoritativeness, and trustworthiness is associated

with a site.

A great benefit of Moz.com is that it uses algorithms to do the hard work for you.

Consider a site that ranks highly in MozRank, but combines a low MozTrust

score; the indication is that the site is spammy, and the Domain Authority

will reflect this. It will save you the time and effort to consider each metric’s

relationship against one another.

Tools - Continued - Moz

Page Authority (PA)

Whereas Domain Authority grades the strength of entire domains, Page Authority

considers individual pages. You may be wondering why Page Authority

is a significant metric for your attention, but it allows you to see which pages

are more rank-friendly, i.e., more successful.

It can help you assess your competitors and give you valuable insight as to

how well your link building campaign is faring. It can show you what you can

do to improve it with the content you have displayed – good content that provokes

social signals by being shared, commented on or liked, use images and

infographics, and improving backlinks!

Spam Score

The Spam Score is exactly what it says

on the tin! The greater the score, the more

likely that the site is spammy. There are 17

areas that Moz consider to be metrics of

spam-like behaviour. While up to 4 flags are

considered ok, what if there are more than


A greater score than 7/17 will indicate to Google that this is not a quality site,

and if you post your link on this site, you will be tarred with the same brush and

may suffer from a low ranking as a result. It is a metric to keep an eye on!

You can access Moz for a free thirty-day trial to see how it works, and if you’re

happy with what they offer, you can subscribe to a payment plan to continue to

access this wealth of digital metric knowledge.

Tools -

Majestic SEO

Majestic is all about relevancy and trust. The connection between these

paragons of virtue and links to your website have been explored already in this

article. The Majestic SEO tool provides valuable information on where links

have come from and the value that is attached to them.

In short, it’s a powerful backlinking tool and helps you decide whether a site is

technically trustworthy or not. The range of information that Majestic provides is

thorough, but don’t let that put you using its metrics!

When you are looking for a site to publish your content on, you may be wowed

with how a site looks, but your view may contrast with how Google and other

search engines interpret the same pages.

The website that you are considering may have used spammy tactics in

the past to manipulate audience figures, and by using these sites, you are

opening your clients up to being penalised by Google. Majestic allows you to

view 5 years’ worth of historic metric data to help you avoid this scenario.

Majestic used to rank websites with an AC Rank, but that has been updated

with Flow Metrics to correspond with the more sophisticated ways of

measuring website data. Metrics now indicate Citation Flow and Trust Flow

to quantify the equity for sites and their pages. Both are used to represent a

site’s value.

A good site should have a Citation Flow of around 30 and a Trust Flow of

around 20. Ordinarily, most sites have a higher Citation Flow figure than Trust,

purely because sites have limited control over how their sites are shared.

Citations are easier to come by rather than trusted recommendations.

Tools -

Continued -



Citation Flow

The Citation Flow demonstrates not only the

quantity of links that refer to a website but the

level of influence that the connecting sites hold.

Remember: not all sites are created equal.

Trust Flow

Trust Flow is used to determine the quality of the

links, as well as the social signals that are given,

to make it an acceptable and valued participant

in the online community. Not only is the quality of

the site measured, but the topics on its pages. For

example, a charity website will rank higher than a

gambling business. The Trust Flow is an indicator

of quality: the inbound links and the content.

Tools - Continued -

Majestic SEO

Topical Trust Flow

The Topical Trust Flow is an exciting tool that Majestic has developed.

Unfortunately, it’s not available in the free version of Majestic, but it is a

valuable tool to have access to. Essentially, Majestic have categorised

websites for the value and influence that they have on specific topics. It is a

way of measuring the proximity of a website to a topic to guarantee that your

link-enriched content is relevant. Using this tool to determine the relevancy of

a site stifles the Google klaxon. The metrics of Citation and Trust Flow help to

differentiate between the number and influence of links, but the Tropical Trust

Flow gives context and allows you to be more accurate in your selection of

relevant sites.

Tools -

Continued -

Majestic SEO

You can access a free report for your site. However, to take full advantage

of the metrics that Majestic SEO can provide internet-wide, you must sign

up for a monthly or annual subscription. Majestic offers a 7-day money-back

guarantee for new customers, and it is worth signing up to see if it something

you would like to continue using.

It’s a great tool for analysing your competitors’ links and to see what tweaks

you need to make to your site and marketing campaign to be a market

leader. The level of information that Majestic provides is outstanding and with

the additional benefit of being able to create custom reports to meet your


Tools -


SEMrush is the go-to site for identifying

which keywords to use for organic keyword

ranking, and how to use them to boost

your content’s visibility across a variety of

relevant sites that will be productive to your

campaign. The keywords that you choose to

use are essential in helping people find your

website, and SEMrush uses a huge amount

of SEO intelligence to help you finely tune

your keyword strategy. It effectively takes the

guesswork and reliance on assumptions out of

the game.

Identify Keywords

The first step to using SEMrush within your campaign

is to develop an understanding of who your

top organic search competitors are, and what

keywords they use. The link building tool will provide

you with outreach targets that have been

proven to help other websites succeed using the

same keywords.

Identify Competitors

The second step is to either manually enter your

competitors’ sites into the software or allow SEMrush

to suggest sites from their Organic Competitors

Report. This will establish whether they are

benefitting from the use of your selected words.

By analysing this data, you can track where your

competitors are gaining or losing ranking position.

You can then use this knowledge to better your

position by using the data to identify potential

areas to target and the quality of sites to use for


Tools -



Identify New Opportunities

SEMrush is a fantastic tool to inspire you to think

outside of the keyword box. The keywords that

you input are displayed alongside associated

and related keywords that may benefit your

campaign. You can tap into a resource that

understands how searchers articulate what

they are looking for and it gives you the power

to brainstorm for fresh and innovative ways of

reaching that all-important audience.

Tools -



Qualify Prospects

SEMrush’s software will provide you the details

of prospective sites that would be relevant to

your website and help build your backlink profile.

The great benefit of this is that the prospects

are categorised into sections that show how

the prospects were qualified, such as through

organic keywords, competitor analysis or

manually uploaded links, etc.

Tools - Continued -


SEMrush is a critical tool for creating an effective content marketing

strategy that offers monthly and annual subscription packages depending

on the level of your need, but you can also sign up for a 14-day free trial. It

saves you an inordinate amount of time having to second guess searchers’

behaviours, while making quantifiable suggestions how to improve your

strategy and the best sites for you to use to achieve your goals.

Tools - Ahrefs

Ahrefs’ Site Explorer is another option that you can use to quickly assess and

analyse a site while using extensive near enough real-time data. The main

tools for measuring the authority and quality of a linking site are the Domain

Rating, URL Rating, and Ashrefs Rank.

Domain Rating (DR) – This is the clearest representation of a site’s authority

through the quantity and quality of unique links to it, and it is scaled from

0-100. New sites with a 0 have no inward links, whereas sites with 100 are

graded with the greatest.

Ahrefs Rank – This is very similar to the DR. It is the position that a website is

ranked by the size and quality of their backlink portfolio in relation to every other

website that is indexed. However, your ranking position may drop if a lower

positioned site overtakes you in the number of links that you have, even though

your DR remains the same. It’s a good indicator of when you need to do some

more linking work!

URL Rating (UR) – This is also graded 0-100, but it’s the strength or authority

of an individual page. It measures the strength of a target URL’s backlink profile

and the possibility that it will rank highly in Google.

Tools - Continued -Ahrefs

Domain Rating correlates very well with Google’s algorithms, but the URL

Rating correlates even better with Google, which means that potentially you

can outrank sites of higher authority with strong backlinks.

To do this, you need to have links from high DR sites, because they carry more

weight, but how do you know which sites to check for DR and URL scores?

Through its Link Intersect Tool, Ahrefs helpfully compiles a Top Referring

Content report which can be used alongside their Inbound Links Reports to

identify influential websites that are linking to competitors or industry leaders.

Add to the mix the DR and UR rating, and you can identify who you should be

targeting to get a backlink from. You may be surprised at the results that you

find, but you’ll be pleased that you went the extra mile!

Tools -

Continued -


Referring domains – This is another metric that can help you decide on the

eligibility of a site into the quality club. It looks at the number of links in more

detail, rather than its graded score. The Ahrefs’ dashboard shows you how

many links or referring domains have been made to the page. By looking at

the metrics of a site together holistically, you can deduce whether it’s a quality

site or not.

Some examples for you:

A site may have a high Ahrefs Rank, a huge number of referring domains but

a low DR.

The metrics point to this site as being spammy. It has all the indicators of a

site whose linking domains are very weak and don’t carry enough weight to

show authority or likely to provide value.

A site has a low Ahrefs Rank, limited referring domains, low DR, but a high UR


Tools - Continued


You would need to visit the site to clarify, but you

are more than likely to find that it is a new site

that hasn’t yet cut its teeth into the online world.

However, the links it does have are of high quality,

and it may turn out to be a great link to your site.

You can see how Ahrefs provides you with a

rounded picture of websites, but it also has a

nifty tool for assessing the quality of the organics

keywords you should focus on. The advanced

keyword metrics not only show you annual search

volume trends but it grades keywords for how

difficult they are to rank for and highlight where

there is a lack of relevant content.

The ‘lack of relevant content’ means that you can fill

this gap and make your content shine.

Ahrefs is available in subscription packages. Your

usage will determine the best package to go for,

but helpfully they give you an inexpensive trial

so that you can have a play around with it to fully

appreciate the metrics it can give you to assess the

quality of sites.

Tools -

Search Metrics

Search Metrics is very much revered as being reliable and accurate and is

regularly praised by the media giants The Wall Street Journal, The New York

Times, Forbes, and Bloomberg News. So, what has made them so respected?

Search Metrics has an easy-to-use dashboard that lets you navigate between

all the search functions that you can access. It uses charts and graphs rather

than just tables to support the data that they have, so it’s easy to understand the

information that they are providing.

Their data also differentiates between the results for organic and paid for

results, which can give you an insight into your competitors’ online tactics. You

can also use the information to gain a better understanding of the sites that

you are considering linking to. They may be ad heavy, which we know Google

penalises against, but conversely, they may have the budget to promote their

site which would benefit yours.


Continued -



We want to know how to assess publishing sites,

and so we want a domain overview. Under each

KPI and chart, you have the option to delve

deeper into Search Metric to get more detailed

information for a site’s assessment.

Mojo, Desktop, and Mobile

The O Mojo pie chart gives you an overview of

the site’s SEO, paid links, link and social rank

relating to the whole site, and breaks down the

site’s audience between desktop and mobile

visitors. Helpfully, it also shows you whether the

site has gained more visitors or lost visibility too.

Google has initiated their mobile-first indexing

strategy, and so the mobile device figures are an

important metric to keep your eye on.


The Search Metric ranking data provides you

with top performing keywords of the domain, and

the SEO rank documents the site’s position in the

country for its visibility, the same applies to the

PPC rank.

Tools Continued -

Search Metrics


Not only intent on giving you current visibility ranking, Search Metrics crawls

historical data to show how websites have developed their site’s visibility over

time which can correlate the data against Google updates, site relaunches

or penalties. You can also add three further domains to allow comparison.

Visibility is calculated using keywords, links, and social signals, so it’s a key

tool to help you assess a site’s quality.

You also have a pie chart that compares the success of organic and paid

keywords on a monthly basis - hilariously expressed as winners or losers! This

gives you a clear indication of where to focus on for maximum return. Search

Metric gives you the ability to explore the organic keywords that have been

used in searches. It shows you clearly the search volume and allows you to

filter the data to suit your requirements. Perhaps you are targeting a specific

country and need to tailor your keywords for cultural reasons.

Tools Continued -

Search Metrics

Tip: a high ranking, organic keyword

that also has a high cost-per-click

screams at you that the keyword is of

high value to you too.

Search Metrics also gives you the

option to explore longtail keywords.

This is an added bonus when you

are determining the best keywords to

use. You have two options for using

your keywords:.

Identify a small group of keywords,

including longtail terms, to use in your

link building strategy.

Con: your competitors may pick up

on them when they undergo similar


Create a collection of words that you

can use across your site and content

that will optimise it to its full extent.

Social Impact Research

With social media playing such an

important role in everybody’s lives,

Search Metric gives you the ability to

assess a site’s social impact across the

wide and varying range of platforms.

Its algorithms allow you to detect, track

and measure the social relevance and

performance so that you can make

a valued decision about its social

relevance. Whether a site is prominent on

Facebook, Twitter, Instagram, Google+,

Pinterest or LinkedIn will help you to

decide which publishing sites are good to

carry your content.

Search Metrics is a high-value tool that

is used to dig deep into the relevancy

and quality of your keywords. You can

assess opportunities and access industry

relevant data at the click of a mouse

and assess a site’s quality in terms of its

visibility which is essential for marketing a




Tools - Continued

Search Metrics

Search Metrics give a lot of free tools that you can play around with, but for

access to extended metrics and tools, you will need to be a paid subscriber.

Packages that are tailored to suit your business needs, whether you are an

individual or an agency, there is one to suit. Also, note that you can subscribe

monthly and easily cancel if you find you don’t need it. It means you are not

tied into a contract.

Tools -

Link Research Tools

You may now be suitably inspired to get dive into developing a successful

backlinking campaign. We’ve talked at length about how to use metrics to

help you assess the quality of the sites for your links, and how to select

keywords to drive traffic to your site. However, Link Research Tools gives

you another tool that is invaluable for backlinks. So, before you close your

browser, have a quick read of the benefits that Link Research Tools can bring

to the table.

Quick Back Link Check

Quick Back Link Check, or QBL as it is affectionately called, uses cached

data to collate SEO data on a backlink. The negative is that the data may

be a couple of days old, the positive is that it is super quick. It can save you

time and therefore money and allows you to check a domain’s backlink within


Tools - Continued -

Link Research Tools

All of the data is filterable so that you can truly be specific in the information

that you are seeking. QBL provides a fantastic overview of website metrics to

use when qualifying a site’s quality, but also for checking out your competitors.

• Anchor text is graded in terms of its

trust and power and presented in

a word cloud and table that makes

for a swift understanding of the

data. You can toggle between the

two to suit your search needs and

see whether the anchor text seems

natural or overworked.

• Link status states the percentage

of follow, no follow and disavowed


• Link type shows you how the link

is presented, such as text, image,

redirect or frame.

• Deeplink ratio breaks the links

down into whether they go to the

home page or within the content.

• Top Level Domain/Country

shows the country of origin of the


Tools - Continued -

Link Research Tools

Backlink Profiler

The Backlink Profiler (BLP) uses fresh real-time data and is the next step

up from the QBL. It uses up to 97 algorithms to assess each link, and so

provides valuable and detailed metrics that you can use in a variety of ways.

The keyword and anchor text metrics are similar to the QBL and don’t need

repeating, but where BLP differs is the extent to which you can get a much

deeper insight of a website.

You can see whether links are in paragraphs, sidebars, comments and

compare with up to 10 competitors. You can assess where the links come

from, blogs, business or economy pages, or newsgroups, for example. The

detail is all there, should you wish to explore it.

Link Velocity Trend

One area of the BLP that is very important is the Link Velocity Trend (LVT).

This is the natural link growth pattern in the marketplace where you are


Google is hot on trying to identify which websites are attempting to

manipulate their organic search engine ranking results. If you are too hasty

building your backlinks, you will get penalised. Too slow and you won’t rank

adequately. Keep an eye on the LVT so that you don’t trigger a Google

algorithmic penalty. See what the industry norm appears to be within your

niche and try to stay within its limits.

Tools -






Link Juice Thief

You may be scratching your head and wondering

what on earth Link Juice Thief (LJT) is. In short,

it is an SEO method of backlinking that allows

you to ride on the coattails of the competition by

linking onto websites where they currently have

links. If you can identify where they are linking

to and target those sites, they will indirectly be

linking to you too.

You can enter up to 50 domains into the Link

Juice Tool and see which sites they link to. Keep

an eye on the commonality column. This identifies

which links they all share – your first target! You

will be amazed at some of the links that ordinarily

you may not have determined as being relevant to

your cause. Couple the LJT with the QBL and you

are good to go.

Contact Finder

All of this talk about getting links from sites and not

one mention has been made about how you contact

the people behind the domains you have identified.

Link Research Tools has developed Contact Finder

(CF) to help you navigate through the maelstrom of

getting connected. Domain registrations, the phone

number, and even connected social media networks

that these people are part of can be a wealth

of information that you can use to your benefit.

Your outreach campaign will be finely tuned for a

successful crusade. All you need to do is input the

prospect URL!

Tools -

Continued -




You can use Link Research Tools’ products under a

7-day free trial. The tools are available to you on a

monthly, bi-annual or annual basis subscription term.


If only it were as simple as choosing a

single tool to help you achieve campaign


You can see from the tools described

above that each provides a unique way to

measure the quality of a site. Working with

one tool in isolation may give you a picture

of the digital landscape, but provides only a

snippet and could shut the door to potential

areas you should target. Use a crosssection

of the tools to assess the sites that

you have identified as possible good fits.

It is best practice to create a spreadsheet

to document the publishing sites’ name

against the metrics that you have

researched. It means that you can analyse

the results and draw accurate conclusions.

It takes time to isolate the metrics that

you are interested in, and time to evaluate

them so keep the format as simple as

possible. You will then be able to easily filter

the results to identify sites that fulfil your


As our Outreach

Manager explains:

I use a variety of tools when vetting a site; all offer valuable insights to

build up a holistic view and understanding of its quality and relevance for

our clients. As a company, we place high esteem and weight to domain

authority and trust flow, and principally utilise the Moz and Majestic SEO

tools to assess these values. Having said this, metric tools alone aren’t

enough: it’s vital you spend time viewing a site, assessing its aesthetic,

reading the content and checking the social engagement. A few minutes

doing this will tell you a lot about whether a site is genuine, has authority

and can offer real value – Megan Ballantyne

Take advantage of the free trials that are offered by providers so that you

can assess which ones you work best with; you will be able to identify

which meet your needs but be diligent using them with every site you

intend to collaborate with.

Conclusion -


Having access to this data is a business goldmine, and it can accelerate your

business’s growth and success beyond your initial expectations. Every aspect

of your business can be optimised using the information that you now have

at your fingertips. You can use it to define new product names, target specific

geographical areas and for identifying new areas to develop in.

Furthermore, you can use the metrics to identify domains that have been

abandoned by other businesses but had high audience traffic and strong

backlinks, which you can purchase and piggyback on that success. This is

known as domain flipping and can provide you with a way to access new


These are fantastic tools to help you quantitatively identify the best sites to work

with to develop your brand and grow the business. The metrics that you have

available can make a real and significant impact on your campaign and site.

Data-driven SEO makes every decision you make valuable.

Contact Us

Want Links Built Like A Pro? - Contact Us Now!

Visit www.clickintelligence.co.uk or call 01242 807842 or email

hello@clickintelligence.co.uk to speak to one of our link building


Our skilled link builders will do their utmost to maximise a website’s

visibility in the search engine result pages (SERPs). Our goal is to

help you earn your place in Google, which is why we can develop

a content marketing strategy to provide compelling reasons for a

website to link back to you.

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