How to Build
Links Like a Pro
EVERYTHING YOU NEED TO KNOW TO BUILD
LINKS LIKE A PRO IN A FREE HOW-TO GUIDE
How to Build Links Like a Pro
Hopefully, your website is populated
with content that is topically relevant and
streamlined to be SEO rich, have clean HTML,
is quick to load and optimised for easy access
from mobile devices, but this is only half of the
story for the successful marketing of a site.
The world of SEO is a fast-moving industry,
principally because of Google’s menagerie of
algorithm updates that affect how a website is
ranked. One thing has remained consistently
crucial to a site’s position, however, on the
search engine ranking pages: links to the site.
How to Build
Links Like a Pro
“Literally hundreds of Google ranking factors go into “who gets visibility”
decisions, many of which are drawn directly from your backlink profile.”
This quote from Google’s John Mueller in 2016 shows that backlinks are
still number one for delivering any notion of trust and relevance to Google.
Link building is the process of acquiring links from external websites through
to your own. The links enable the user and the search engines’ bots to
navigate through the internet and individual websites with ease to find the
information that they are seeking. Search engines use backlinks:
• to discover new pages
• to clarify the page’s ranking position on their search engine pages
Google’s first Penguin update was released in
2012; since then, much noise has been made about
how a site’s content is the key factor to influence
search engine page ranking. However, Penguin also
evaluates sites by the links that connect to it.
Bots were once used to analyse the sites for their
content and the number of links to it, but they now
scrutinise the backlinks to a page to determine its
quality and ensure that they are not unnatural or
Why Link Building is
Relevance and authority are key to ensure
a site’s ranking. Quality is critical to your
success, and this is what we are going to
focus on; but how do you assess the quality
of a site? First, you need an understanding
of why link building is so important.
Link building is an important tool for
business growth beyond the realms of
search engine ranking: it is a great way to
build, grow and enhance a brand. The links
should be from industry relevant articles and
published on sites of authority, which means
the audience who finds themselves drawn
to the site have self-qualified themselves
as potential consumers by their initial act of
clicking through the link.
Why Link Building is
Important - Continued
By hanging on the coattails of more
established sites, you can thrive, boost
sales and establish yourself as an
authority in your niche, and it’s this
reason why you need to have quality
content on your site.
Consider the view from the other side,
the people who publish articles that
contain a link to your site. They too
want to be relevant, be a source of
quality content and be authoritative.
Therefore, your site’s content should
be able to supplement and support
the article that is written. In turn,
your content becomes authoritative,
and what does Google love? It’s
a symbiotic relationship that both
you and the publisher benefit from
If you were going to run for a position in a
political campaign and were endorsed by
the town’s mayor or your local Member of
Parliament, you would be perceived as being
more reliable than if your endorsement came
from the landlord of your local pub.
While the endorsements may carry the
same sentiment, the influence is not going to
carry the same weight. The same principle
applies to link building. The authority of the
page that you have the link from is a major
influencing factor of where your site will be
A manual penalty is when someone from Google has reviewed your site
and found a breach of the guidelines. You will be told of the breach via your
Google Search Console account, and you can fix any identified wrongdoings
to remove the penalty.
Algorithmic penalties automatically occur
when your site has triggered an alarm bell
in Google’s algorithms, and result in an
often-severe drop in your ranking position.
Currently, algorithmic penalties are either
Panda or Penguin. Panda relates to the
site’s user experience and the quality of
its content. Penguin penalties are incurred
when sites are over-optimised, i.e., bad
linking practices. These include:
• Over-optimised anchor text – if Google
thinks that there are too many links pointing
to your site using the exact match
keywords rather than a natural editorial
link that supports the main bulk of the
• Links from poor quality sources – quality
is subjective, but you can use tools to
help you identify and assess what Google
qualifies as low quality. This is the one
aspect of backlinking that makes link
building so tricky as it takes both time
and hard work.
Algorithmic Penalties - Continued
• Irrelevant sources – if a site is linked to a publishing site that has no
contextual connection to it, the link itself would become ineffective in
building any authority for your site.
You need to know which link building
techniques to use and which ones to
avoid. Otherwise, you will suffer the
consequences: a digital wrist slap that
can cause long reaching, negative
implications for your digital presence.
The Digital Wrist Slap:
Google Penalties for
Google actively seeks out and penalises websites with low-quality links
and those they consider ‘spammy.’ The severity of the penalty depends on
how badly Google’s guidelines have been flouted. Individual pages can be
penalised, or the whole site can be removed from Google’s indices – site
suicide. There are two types of penalty, manual and algorithmic.
Penalties from Google apply to your site in real-time, no matter if you
complied to the guidelines that were historically active. You must be proactive
and dynamic to follow link building best practices to keep the site compliant
with current guidelines to avoid penalties.
We’ve outlined what you shouldn’t do for link
building, but what should you be doing?
A successful link building campaign is not an
overnight success, so keep this in mind when
setting goals. Don’t say you want ten external links
to your website: define it with a statement that
works towards the business’s goals to give your
Review Your Content
Google wants your content to be found organically
by users, which can be through a search, through
social media, or by clicking on a link. How do you
help this happen? Your content needs to resonate
with your target audience and should add value
to the user’s experience. Provide them with
information, solve problems, answer questions,
and be relevant to the site’s visitors. Relevance is
the new PageRank. Your content should always
be fresh, unique and exclusive to your site while
providing value to the visitor.
Link Building Best Practices - Continued
Choose Quality Sites
Now you have updated the site’s content; you
are in a position to write compelling content for
external sites to publish. Remember: Google is
all about quality rather than quantity, so as much
as you need to get content out online with links
to the site, you need to be selective about the
sites that are going to host your content.
Review Your Content
Google wants your content to be found
organically by users, which can be through a
search, through social media, or by clicking on a
link. How do you help this happen? Your content
needs to resonate with your target audience
and should add value to the user’s experience.
Provide them with information, solve problems,
answer questions, and be relevant to the site’s
visitors. Relevance is the new PageRank. Your
content should always be fresh, unique and
exclusive to your site while providing value to
What do we mean
Google Search Quality Evaluator Guidelines, 2017:
“Expertise, Authoritativeness, Trustworthiness: This is an important quality
characteristic. Important: Lacking appropriate E A T is sufficient reason to give
a page a low-quality rating.”
The site must be relevant to your target audience. It must be relevant to your
industry, and it must be able to give your link the audience numbers that you
need to make this campaign a success. It’s a tall order, but thankfully there
are tools which provide metrics that can be used to help you assess the
quality of the sites so that you can identify if a site meets these criteria.
Like anything in life, the effort that you put in correlates with the success of
the result, and so you need to be prepared to put in the work to use the tools
to help you discover which sites will be relevant to you.
Why Use Metrics to Assess
We’ve mentioned above how quality is subjective, yet metrics allow you to assess
a site objectively and quantitatively so that the decisions that you make
are based on the site’s performance, rather than any other influencing factor
such as its aesthetics. Using data to assess a site’s quality ensures that you
are dealing with uniform comparables to make decisions that can have a significant
impact on your campaign’s success.
You can use one tool to give you metrics of a site, but to find the site that will
help you to propel your link to the stratosphere, it’s best to take a holistic view
and get as much data as possible. After all, you want to be able to build a picture
of the potential value a link will give you. To help you calculate the value
of a site regarding whether it is worth pursuing to link to your site, here are our
top 6 tools that can provide you with metrics to qualify the sites.
TIP: Use these tools to discover how your competition uses backlinking
to market their sites. By understanding what your competition is doing,
you will be able to gain the competitive edge!
Tools - Moz
Moz has developed Open Site Explorer (OSE) which gives a comprehensive
profile of your chosen website. You can input a website and gather its
metrics to assess the quality of the site. Key metrics to note are:
The Domain Authority (DA)
The Domain Authority is a search
engine ranking score that predicts how
a site will rank on a search engine
results page. The Domain Authority
is calculated by incorporating several
important metrics. These include, but
are not limited to:
• Linking root domains
• The total number of links.
• MozRank – the link equity of internal and external links.
• MozTrust – the quality of the sites that link back to your site. The more
trustworthy the source of the link, the greater the score. Think back to your
MP endorsing you, or your local publican!
The Domain Authority scores each website on a scale of 1-100. The higher the
score, the more expertise, authoritativeness, and trustworthiness is associated
with a site.
A great benefit of Moz.com is that it uses algorithms to do the hard work for you.
Consider a site that ranks highly in MozRank, but combines a low MozTrust
score; the indication is that the site is spammy, and the Domain Authority
will reflect this. It will save you the time and effort to consider each metric’s
relationship against one another.
Tools - Continued - Moz
Page Authority (PA)
Whereas Domain Authority grades the strength of entire domains, Page Authority
considers individual pages. You may be wondering why Page Authority
is a significant metric for your attention, but it allows you to see which pages
are more rank-friendly, i.e., more successful.
It can help you assess your competitors and give you valuable insight as to
how well your link building campaign is faring. It can show you what you can
do to improve it with the content you have displayed – good content that provokes
social signals by being shared, commented on or liked, use images and
infographics, and improving backlinks!
The Spam Score is exactly what it says
on the tin! The greater the score, the more
likely that the site is spammy. There are 17
areas that Moz consider to be metrics of
spam-like behaviour. While up to 4 flags are
considered ok, what if there are more than
A greater score than 7/17 will indicate to Google that this is not a quality site,
and if you post your link on this site, you will be tarred with the same brush and
may suffer from a low ranking as a result. It is a metric to keep an eye on!
You can access Moz for a free thirty-day trial to see how it works, and if you’re
happy with what they offer, you can subscribe to a payment plan to continue to
access this wealth of digital metric knowledge.
Majestic is all about relevancy and trust. The connection between these
paragons of virtue and links to your website have been explored already in this
article. The Majestic SEO tool provides valuable information on where links
have come from and the value that is attached to them.
In short, it’s a powerful backlinking tool and helps you decide whether a site is
technically trustworthy or not. The range of information that Majestic provides is
thorough, but don’t let that put you using its metrics!
When you are looking for a site to publish your content on, you may be wowed
with how a site looks, but your view may contrast with how Google and other
search engines interpret the same pages.
The website that you are considering may have used spammy tactics in
the past to manipulate audience figures, and by using these sites, you are
opening your clients up to being penalised by Google. Majestic allows you to
view 5 years’ worth of historic metric data to help you avoid this scenario.
Majestic used to rank websites with an AC Rank, but that has been updated
with Flow Metrics to correspond with the more sophisticated ways of
measuring website data. Metrics now indicate Citation Flow and Trust Flow
to quantify the equity for sites and their pages. Both are used to represent a
A good site should have a Citation Flow of around 30 and a Trust Flow of
around 20. Ordinarily, most sites have a higher Citation Flow figure than Trust,
purely because sites have limited control over how their sites are shared.
Citations are easier to come by rather than trusted recommendations.
The Citation Flow demonstrates not only the
quantity of links that refer to a website but the
level of influence that the connecting sites hold.
Remember: not all sites are created equal.
Trust Flow is used to determine the quality of the
links, as well as the social signals that are given,
to make it an acceptable and valued participant
in the online community. Not only is the quality of
the site measured, but the topics on its pages. For
example, a charity website will rank higher than a
gambling business. The Trust Flow is an indicator
of quality: the inbound links and the content.
Tools - Continued -
Topical Trust Flow
The Topical Trust Flow is an exciting tool that Majestic has developed.
Unfortunately, it’s not available in the free version of Majestic, but it is a
valuable tool to have access to. Essentially, Majestic have categorised
websites for the value and influence that they have on specific topics. It is a
way of measuring the proximity of a website to a topic to guarantee that your
link-enriched content is relevant. Using this tool to determine the relevancy of
a site stifles the Google klaxon. The metrics of Citation and Trust Flow help to
differentiate between the number and influence of links, but the Tropical Trust
Flow gives context and allows you to be more accurate in your selection of
You can access a free report for your site. However, to take full advantage
of the metrics that Majestic SEO can provide internet-wide, you must sign
up for a monthly or annual subscription. Majestic offers a 7-day money-back
guarantee for new customers, and it is worth signing up to see if it something
you would like to continue using.
It’s a great tool for analysing your competitors’ links and to see what tweaks
you need to make to your site and marketing campaign to be a market
leader. The level of information that Majestic provides is outstanding and with
the additional benefit of being able to create custom reports to meet your
SEMrush is the go-to site for identifying
which keywords to use for organic keyword
ranking, and how to use them to boost
your content’s visibility across a variety of
relevant sites that will be productive to your
campaign. The keywords that you choose to
use are essential in helping people find your
website, and SEMrush uses a huge amount
of SEO intelligence to help you finely tune
your keyword strategy. It effectively takes the
guesswork and reliance on assumptions out of
The first step to using SEMrush within your campaign
is to develop an understanding of who your
top organic search competitors are, and what
keywords they use. The link building tool will provide
you with outreach targets that have been
proven to help other websites succeed using the
The second step is to either manually enter your
competitors’ sites into the software or allow SEMrush
to suggest sites from their Organic Competitors
Report. This will establish whether they are
benefitting from the use of your selected words.
By analysing this data, you can track where your
competitors are gaining or losing ranking position.
You can then use this knowledge to better your
position by using the data to identify potential
areas to target and the quality of sites to use for
Identify New Opportunities
SEMrush is a fantastic tool to inspire you to think
outside of the keyword box. The keywords that
you input are displayed alongside associated
and related keywords that may benefit your
campaign. You can tap into a resource that
understands how searchers articulate what
they are looking for and it gives you the power
to brainstorm for fresh and innovative ways of
reaching that all-important audience.
SEMrush’s software will provide you the details
of prospective sites that would be relevant to
your website and help build your backlink profile.
The great benefit of this is that the prospects
are categorised into sections that show how
the prospects were qualified, such as through
organic keywords, competitor analysis or
manually uploaded links, etc.
Tools - Continued -
SEMrush is a critical tool for creating an effective content marketing
strategy that offers monthly and annual subscription packages depending
on the level of your need, but you can also sign up for a 14-day free trial. It
saves you an inordinate amount of time having to second guess searchers’
behaviours, while making quantifiable suggestions how to improve your
strategy and the best sites for you to use to achieve your goals.
Tools - Ahrefs
Ahrefs’ Site Explorer is another option that you can use to quickly assess and
analyse a site while using extensive near enough real-time data. The main
tools for measuring the authority and quality of a linking site are the Domain
Rating, URL Rating, and Ashrefs Rank.
Domain Rating (DR) – This is the clearest representation of a site’s authority
through the quantity and quality of unique links to it, and it is scaled from
0-100. New sites with a 0 have no inward links, whereas sites with 100 are
graded with the greatest.
Ahrefs Rank – This is very similar to the DR. It is the position that a website is
ranked by the size and quality of their backlink portfolio in relation to every other
website that is indexed. However, your ranking position may drop if a lower
positioned site overtakes you in the number of links that you have, even though
your DR remains the same. It’s a good indicator of when you need to do some
more linking work!
URL Rating (UR) – This is also graded 0-100, but it’s the strength or authority
of an individual page. It measures the strength of a target URL’s backlink profile
and the possibility that it will rank highly in Google.
Tools - Continued -Ahrefs
Domain Rating correlates very well with Google’s algorithms, but the URL
Rating correlates even better with Google, which means that potentially you
can outrank sites of higher authority with strong backlinks.
To do this, you need to have links from high DR sites, because they carry more
weight, but how do you know which sites to check for DR and URL scores?
Through its Link Intersect Tool, Ahrefs helpfully compiles a Top Referring
Content report which can be used alongside their Inbound Links Reports to
identify influential websites that are linking to competitors or industry leaders.
Add to the mix the DR and UR rating, and you can identify who you should be
targeting to get a backlink from. You may be surprised at the results that you
find, but you’ll be pleased that you went the extra mile!
Referring domains – This is another metric that can help you decide on the
eligibility of a site into the quality club. It looks at the number of links in more
detail, rather than its graded score. The Ahrefs’ dashboard shows you how
many links or referring domains have been made to the page. By looking at
the metrics of a site together holistically, you can deduce whether it’s a quality
site or not.
Some examples for you:
A site may have a high Ahrefs Rank, a huge number of referring domains but
a low DR.
The metrics point to this site as being spammy. It has all the indicators of a
site whose linking domains are very weak and don’t carry enough weight to
show authority or likely to provide value.
A site has a low Ahrefs Rank, limited referring domains, low DR, but a high UR
Tools - Continued
You would need to visit the site to clarify, but you
are more than likely to find that it is a new site
that hasn’t yet cut its teeth into the online world.
However, the links it does have are of high quality,
and it may turn out to be a great link to your site.
You can see how Ahrefs provides you with a
rounded picture of websites, but it also has a
nifty tool for assessing the quality of the organics
keywords you should focus on. The advanced
keyword metrics not only show you annual search
volume trends but it grades keywords for how
difficult they are to rank for and highlight where
there is a lack of relevant content.
The ‘lack of relevant content’ means that you can fill
this gap and make your content shine.
Ahrefs is available in subscription packages. Your
usage will determine the best package to go for,
but helpfully they give you an inexpensive trial
so that you can have a play around with it to fully
appreciate the metrics it can give you to assess the
quality of sites.
Search Metrics is very much revered as being reliable and accurate and is
regularly praised by the media giants The Wall Street Journal, The New York
Times, Forbes, and Bloomberg News. So, what has made them so respected?
Search Metrics has an easy-to-use dashboard that lets you navigate between
all the search functions that you can access. It uses charts and graphs rather
than just tables to support the data that they have, so it’s easy to understand the
information that they are providing.
Their data also differentiates between the results for organic and paid for
results, which can give you an insight into your competitors’ online tactics. You
can also use the information to gain a better understanding of the sites that
you are considering linking to. They may be ad heavy, which we know Google
penalises against, but conversely, they may have the budget to promote their
site which would benefit yours.
We want to know how to assess publishing sites,
and so we want a domain overview. Under each
KPI and chart, you have the option to delve
deeper into Search Metric to get more detailed
information for a site’s assessment.
Mojo, Desktop, and Mobile
The O Mojo pie chart gives you an overview of
the site’s SEO, paid links, link and social rank
relating to the whole site, and breaks down the
site’s audience between desktop and mobile
visitors. Helpfully, it also shows you whether the
site has gained more visitors or lost visibility too.
Google has initiated their mobile-first indexing
strategy, and so the mobile device figures are an
important metric to keep your eye on.
The Search Metric ranking data provides you
with top performing keywords of the domain, and
the SEO rank documents the site’s position in the
country for its visibility, the same applies to the
Tools Continued -
Not only intent on giving you current visibility ranking, Search Metrics crawls
historical data to show how websites have developed their site’s visibility over
time which can correlate the data against Google updates, site relaunches
or penalties. You can also add three further domains to allow comparison.
Visibility is calculated using keywords, links, and social signals, so it’s a key
tool to help you assess a site’s quality.
You also have a pie chart that compares the success of organic and paid
keywords on a monthly basis - hilariously expressed as winners or losers! This
gives you a clear indication of where to focus on for maximum return. Search
Metric gives you the ability to explore the organic keywords that have been
used in searches. It shows you clearly the search volume and allows you to
filter the data to suit your requirements. Perhaps you are targeting a specific
country and need to tailor your keywords for cultural reasons.
Tools Continued -
Tip: a high ranking, organic keyword
that also has a high cost-per-click
screams at you that the keyword is of
high value to you too.
Search Metrics also gives you the
option to explore longtail keywords.
This is an added bonus when you
are determining the best keywords to
use. You have two options for using
Identify a small group of keywords,
including longtail terms, to use in your
link building strategy.
Con: your competitors may pick up
on them when they undergo similar
Create a collection of words that you
can use across your site and content
that will optimise it to its full extent.
Social Impact Research
With social media playing such an
important role in everybody’s lives,
Search Metric gives you the ability to
assess a site’s social impact across the
wide and varying range of platforms.
Its algorithms allow you to detect, track
and measure the social relevance and
performance so that you can make
a valued decision about its social
relevance. Whether a site is prominent on
Facebook, Twitter, Instagram, Google+,
Pinterest or LinkedIn will help you to
decide which publishing sites are good to
carry your content.
Search Metrics is a high-value tool that
is used to dig deep into the relevancy
and quality of your keywords. You can
assess opportunities and access industry
relevant data at the click of a mouse
and assess a site’s quality in terms of its
visibility which is essential for marketing a
Tools - Continued
Search Metrics give a lot of free tools that you can play around with, but for
access to extended metrics and tools, you will need to be a paid subscriber.
Packages that are tailored to suit your business needs, whether you are an
individual or an agency, there is one to suit. Also, note that you can subscribe
monthly and easily cancel if you find you don’t need it. It means you are not
tied into a contract.
Link Research Tools
You may now be suitably inspired to get dive into developing a successful
backlinking campaign. We’ve talked at length about how to use metrics to
help you assess the quality of the sites for your links, and how to select
keywords to drive traffic to your site. However, Link Research Tools gives
you another tool that is invaluable for backlinks. So, before you close your
browser, have a quick read of the benefits that Link Research Tools can bring
to the table.
Quick Back Link Check
Quick Back Link Check, or QBL as it is affectionately called, uses cached
data to collate SEO data on a backlink. The negative is that the data may
be a couple of days old, the positive is that it is super quick. It can save you
time and therefore money and allows you to check a domain’s backlink within
Tools - Continued -
Link Research Tools
All of the data is filterable so that you can truly be specific in the information
that you are seeking. QBL provides a fantastic overview of website metrics to
use when qualifying a site’s quality, but also for checking out your competitors.
• Anchor text is graded in terms of its
trust and power and presented in
a word cloud and table that makes
for a swift understanding of the
data. You can toggle between the
two to suit your search needs and
see whether the anchor text seems
natural or overworked.
• Link status states the percentage
of follow, no follow and disavowed
• Link type shows you how the link
is presented, such as text, image,
redirect or frame.
• Deeplink ratio breaks the links
down into whether they go to the
home page or within the content.
• Top Level Domain/Country
shows the country of origin of the
Tools - Continued -
Link Research Tools
The Backlink Profiler (BLP) uses fresh real-time data and is the next step
up from the QBL. It uses up to 97 algorithms to assess each link, and so
provides valuable and detailed metrics that you can use in a variety of ways.
The keyword and anchor text metrics are similar to the QBL and don’t need
repeating, but where BLP differs is the extent to which you can get a much
deeper insight of a website.
You can see whether links are in paragraphs, sidebars, comments and
compare with up to 10 competitors. You can assess where the links come
from, blogs, business or economy pages, or newsgroups, for example. The
detail is all there, should you wish to explore it.
Link Velocity Trend
One area of the BLP that is very important is the Link Velocity Trend (LVT).
This is the natural link growth pattern in the marketplace where you are
Google is hot on trying to identify which websites are attempting to
manipulate their organic search engine ranking results. If you are too hasty
building your backlinks, you will get penalised. Too slow and you won’t rank
adequately. Keep an eye on the LVT so that you don’t trigger a Google
algorithmic penalty. See what the industry norm appears to be within your
niche and try to stay within its limits.
Link Juice Thief
You may be scratching your head and wondering
what on earth Link Juice Thief (LJT) is. In short,
it is an SEO method of backlinking that allows
you to ride on the coattails of the competition by
linking onto websites where they currently have
links. If you can identify where they are linking
to and target those sites, they will indirectly be
linking to you too.
You can enter up to 50 domains into the Link
Juice Tool and see which sites they link to. Keep
an eye on the commonality column. This identifies
which links they all share – your first target! You
will be amazed at some of the links that ordinarily
you may not have determined as being relevant to
your cause. Couple the LJT with the QBL and you
are good to go.
All of this talk about getting links from sites and not
one mention has been made about how you contact
the people behind the domains you have identified.
Link Research Tools has developed Contact Finder
(CF) to help you navigate through the maelstrom of
getting connected. Domain registrations, the phone
number, and even connected social media networks
that these people are part of can be a wealth
of information that you can use to your benefit.
Your outreach campaign will be finely tuned for a
successful crusade. All you need to do is input the
You can use Link Research Tools’ products under a
7-day free trial. The tools are available to you on a
monthly, bi-annual or annual basis subscription term.
If only it were as simple as choosing a
single tool to help you achieve campaign
You can see from the tools described
above that each provides a unique way to
measure the quality of a site. Working with
one tool in isolation may give you a picture
of the digital landscape, but provides only a
snippet and could shut the door to potential
areas you should target. Use a crosssection
of the tools to assess the sites that
you have identified as possible good fits.
It is best practice to create a spreadsheet
to document the publishing sites’ name
against the metrics that you have
researched. It means that you can analyse
the results and draw accurate conclusions.
It takes time to isolate the metrics that
you are interested in, and time to evaluate
them so keep the format as simple as
possible. You will then be able to easily filter
the results to identify sites that fulfil your
As our Outreach
I use a variety of tools when vetting a site; all offer valuable insights to
build up a holistic view and understanding of its quality and relevance for
our clients. As a company, we place high esteem and weight to domain
authority and trust flow, and principally utilise the Moz and Majestic SEO
tools to assess these values. Having said this, metric tools alone aren’t
enough: it’s vital you spend time viewing a site, assessing its aesthetic,
reading the content and checking the social engagement. A few minutes
doing this will tell you a lot about whether a site is genuine, has authority
and can offer real value – Megan Ballantyne
Take advantage of the free trials that are offered by providers so that you
can assess which ones you work best with; you will be able to identify
which meet your needs but be diligent using them with every site you
intend to collaborate with.
Having access to this data is a business goldmine, and it can accelerate your
business’s growth and success beyond your initial expectations. Every aspect
of your business can be optimised using the information that you now have
at your fingertips. You can use it to define new product names, target specific
geographical areas and for identifying new areas to develop in.
Furthermore, you can use the metrics to identify domains that have been
abandoned by other businesses but had high audience traffic and strong
backlinks, which you can purchase and piggyback on that success. This is
known as domain flipping and can provide you with a way to access new
These are fantastic tools to help you quantitatively identify the best sites to work
with to develop your brand and grow the business. The metrics that you have
available can make a real and significant impact on your campaign and site.
Data-driven SEO makes every decision you make valuable.
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