Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Link Building Best Practices We’ve outlined what you shouldn’t do for link building, but what should you be doing? Set Goals A successful link building campaign is not an overnight success, so keep this in mind when setting goals. Don’t say you want ten external links to your website: define it with a statement that works towards the business’s goals to give your campaign direction.
Review Your Content Google wants your content to be found organically by users, which can be through a search, through social media, or by clicking on a link. How do you help this happen? Your content needs to resonate with your target audience and should add value to the user’s experience. Provide them with information, solve problems, answer questions, and be relevant to the site’s visitors. Relevance is the new PageRank. Your content should always be fresh, unique and exclusive to your site while providing value to the visitor. Link Building Best Practices - Continued