Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
The website that you are considering may have used spammy tactics in the past to manipulate audience figures, and by using these sites, you are opening your clients up to being penalised by Google. Majestic allows you to view 5 years’ worth of historic metric data to help you avoid this scenario. Majestic used to rank websites with an AC Rank, but that has been updated with Flow Metrics to correspond with the more sophisticated ways of measuring website data. Metrics now indicate Citation Flow and Trust Flow to quantify the equity for sites and their pages. Both are used to represent a site’s value. A good site should have a Citation Flow of around 30 and a Trust Flow of around 20. Ordinarily, most sites have a higher Citation Flow figure than Trust, purely because sites have limited control over how their sites are shared. Citations are easier to come by rather than trusted recommendations.
Tools - Continued - Majestic SEO Citation Flow The Citation Flow demonstrates not only the quantity of links that refer to a website but the level of influence that the connecting sites hold. Remember: not all sites are created equal. Trust Flow Trust Flow is used to determine the quality of the links, as well as the social signals that are given, to make it an acceptable and valued participant in the online community. Not only is the quality of the site measured, but the topics on its pages. For example, a charity website will rank higher than a gambling business. The Trust Flow is an indicator of quality: the inbound links and the content.