Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Tools - Continued - Majestic SEO Topical Trust Flow The Topical Trust Flow is an exciting tool that Majestic has developed. Unfortunately, it’s not available in the free version of Majestic, but it is a valuable tool to have access to. Essentially, Majestic have categorised websites for the value and influence that they have on specific topics. It is a way of measuring the proximity of a website to a topic to guarantee that your link-enriched content is relevant. Using this tool to determine the relevancy of a site stifles the Google klaxon. The metrics of Citation and Trust Flow help to differentiate between the number and influence of links, but the Tropical Trust Flow gives context and allows you to be more accurate in your selection of relevant sites.
Tools - Continued - Majestic SEO You can access a free report for your site. However, to take full advantage of the metrics that Majestic SEO can provide internet-wide, you must sign up for a monthly or annual subscription. Majestic offers a 7-day money-back guarantee for new customers, and it is worth signing up to see if it something you would like to continue using. It’s a great tool for analysing your competitors’ links and to see what tweaks you need to make to your site and marketing campaign to be a market leader. The level of information that Majestic provides is outstanding and with the additional benefit of being able to create custom reports to meet your requirements.