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A Guide to Building Links Like a PRO!

Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

How to

How to Build Links Like a Pro Link Building Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

How to Build Links Like a Pro “Literally hundreds of Google ranking factors go into “who gets visibility” decisions, many of which are drawn directly from your backlink profile.” This quote from Google’s John Mueller in 2016 shows that backlinks are still number one for delivering any notion of trust and relevance to Google. Link building is the process of acquiring links from external websites through to your own. The links enable the user and the search engines’ bots to navigate through the internet and individual websites with ease to find the information that they are seeking. Search engines use backlinks: • to discover new pages • • to clarify the page’s ranking position on their search engine pages

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