Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Tools - Continued - Ahrefs Referring domains – This is another metric that can help you decide on the eligibility of a site into the quality club. It looks at the number of links in more detail, rather than its graded score. The Ahrefs’ dashboard shows you how many links or referring domains have been made to the page. By looking at the metrics of a site together holistically, you can deduce whether it’s a quality site or not. Some examples for you: A site may have a high Ahrefs Rank, a huge number of referring domains but a low DR. The metrics point to this site as being spammy. It has all the indicators of a site whose linking domains are very weak and don’t carry enough weight to show authority or likely to provide value. A site has a low Ahrefs Rank, limited referring domains, low DR, but a high UR score.
Tools - Continued Ahrefs You would need to visit the site to clarify, but you are more than likely to find that it is a new site that hasn’t yet cut its teeth into the online world. However, the links it does have are of high quality, and it may turn out to be a great link to your site. You can see how Ahrefs provides you with a rounded picture of websites, but it also has a nifty tool for assessing the quality of the organics keywords you should focus on. The advanced keyword metrics not only show you annual search volume trends but it grades keywords for how difficult they are to rank for and highlight where there is a lack of relevant content. The ‘lack of relevant content’ means that you can fill this gap and make your content shine. Ahrefs is available in subscription packages. Your usage will determine the best package to go for, but helpfully they give you an inexpensive trial so that you can have a play around with it to fully appreciate the metrics it can give you to assess the quality of sites.