Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Tools - Search Metrics Search Metrics is very much revered as being reliable and accurate and is regularly praised by the media giants The Wall Street Journal, The New York Times, Forbes, and Bloomberg News. So, what has made them so respected? Search Metrics has an easy-to-use dashboard that lets you navigate between all the search functions that you can access. It uses charts and graphs rather than just tables to support the data that they have, so it’s easy to understand the information that they are providing. Their data also differentiates between the results for organic and paid for results, which can give you an insight into your competitors’ online tactics. You can also use the information to gain a better understanding of the sites that you are considering linking to. They may be ad heavy, which we know Google penalises against, but conversely, they may have the budget to promote their site which would benefit yours.
Tools Continued - Search Metrics We want to know how to assess publishing sites, and so we want a domain overview. Under each KPI and chart, you have the option to delve deeper into Search Metric to get more detailed information for a site’s assessment. Mojo, Desktop, and Mobile The O Mojo pie chart gives you an overview of the site’s SEO, paid links, link and social rank relating to the whole site, and breaks down the site’s audience between desktop and mobile visitors. Helpfully, it also shows you whether the site has gained more visitors or lost visibility too. Google has initiated their mobile-first indexing strategy, and so the mobile device figures are an important metric to keep your eye on. Ranking The Search Metric ranking data provides you with top performing keywords of the domain, and the SEO rank documents the site’s position in the country for its visibility, the same applies to the PPC rank.