Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Tools - Link Research Tools You may now be suitably inspired to get dive into developing a successful backlinking campaign. We’ve talked at length about how to use metrics to help you assess the quality of the sites for your links, and how to select keywords to drive traffic to your site. However, Link Research Tools gives you another tool that is invaluable for backlinks. So, before you close your browser, have a quick read of the benefits that Link Research Tools can bring to the table. Quick Back Link Check Quick Back Link Check, or QBL as it is affectionately called, uses cached data to collate SEO data on a backlink. The negative is that the data may be a couple of days old, the positive is that it is super quick. It can save you time and therefore money and allows you to check a domain’s backlink within seconds.
Tools - Continued - Link Research Tools All of the data is filterable so that you can truly be specific in the information that you are seeking. QBL provides a fantastic overview of website metrics to use when qualifying a site’s quality, but also for checking out your competitors. • Anchor text is graded in terms of its trust and power and presented in a word cloud and table that makes for a swift understanding of the data. You can toggle between the two to suit your search needs and see whether the anchor text seems natural or overworked. • Link status states the percentage of follow, no follow and disavowed links. • Link type shows you how the link is presented, such as text, image, redirect or frame. • Deeplink ratio breaks the links down into whether they go to the home page or within the content. • Top Level Domain/Country shows the country of origin of the domains.