Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Tools - Continued - Link Research Tools Backlink Profiler The Backlink Profiler (BLP) uses fresh real-time data and is the next step up from the QBL. It uses up to 97 algorithms to assess each link, and so provides valuable and detailed metrics that you can use in a variety of ways. The keyword and anchor text metrics are similar to the QBL and don’t need repeating, but where BLP differs is the extent to which you can get a much deeper insight of a website. You can see whether links are in paragraphs, sidebars, comments and compare with up to 10 competitors. You can assess where the links come from, blogs, business or economy pages, or newsgroups, for example. The detail is all there, should you wish to explore it. Link Velocity Trend One area of the BLP that is very important is the Link Velocity Trend (LVT). This is the natural link growth pattern in the marketplace where you are competing. Google is hot on trying to identify which websites are attempting to manipulate their organic search engine ranking results. If you are too hasty building your backlinks, you will get penalised. Too slow and you won’t rank adequately. Keep an eye on the LVT so that you don’t trigger a Google algorithmic penalty. See what the industry norm appears to be within your niche and try to stay within its limits.
Tools - Continued - Link Research Tools Link Juice Thief You may be scratching your head and wondering what on earth Link Juice Thief (LJT) is. In short, it is an SEO method of backlinking that allows you to ride on the coattails of the competition by linking onto websites where they currently have links. If you can identify where they are linking to and target those sites, they will indirectly be linking to you too. You can enter up to 50 domains into the Link Juice Tool and see which sites they link to. Keep an eye on the commonality column. This identifies which links they all share – your first target! You will be amazed at some of the links that ordinarily you may not have determined as being relevant to your cause. Couple the LJT with the QBL and you are good to go.