Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Why Link Building is Important - Continued By hanging on the coattails of more established sites, you can thrive, boost sales and establish yourself as an authority in your niche, and it’s this reason why you need to have quality content on your site. Consider the view from the other side, the people who publish articles that contain a link to your site. They too want to be relevant, be a source of quality content and be authoritative. Therefore, your site’s content should be able to supplement and support the article that is written. In turn, your content becomes authoritative, and what does Google love? It’s a symbiotic relationship that both you and the publisher benefit from mutually.
If you were going to run for a position in a political campaign and were endorsed by the town’s mayor or your local Member of Parliament, you would be perceived as being more reliable than if your endorsement came from the landlord of your local pub. While the endorsements may carry the same sentiment, the influence is not going to carry the same weight. The same principle applies to link building. The authority of the page that you have the link from is a major influencing factor of where your site will be ranked. Link Building