7 months ago

March Newsletter -Spring Issue 2018


CAMBRIDGE PREMIER BOOK FAIR FAIR MANAGERS, PHIL SALIN AND SARAH KEY 26 Years Not Out – Cambridge Premier Fair It seems like only yesterday we left our senses behind and took on the management of the Cambridge PBFA Book Fair. However, here we all are 26 years down the line and still standing! We have the same venue and have even retained one of our original porters. I have to praise all of the porters at the 2018 fair for getting all of us into and out of the fair in record time, and also for our Traffic marshal, who is worth his weight in gold and even-temperdely coerces those wanting to leave ASAP into parking sensibly. 6 Hopefully all our staff will have received enough in the way of tips and encouragement to ensure that they return to work for us next year. Also to be highly praised is the effort put in by Marion Asplin in catering for the traditional Thursday night party at David’s Bookshop. Particularly impressive was the “Sausage Tree”,

which looked too good to disturb until greed overcame one or two of us. Thanks to David’s for the party, it really is nice to have a social get-together at a book fair. This year saw the ‘new’ edition of the PBFA cloth bag, of which we managed to sell about 37 @ £2 each, and I am claiming a Sales Record for that. The back of the bag (with the many small cat images) seems to be of greater attraction than the front, so my advice is to turn them over when displaying them for sale at fairs. Of course the money taken from the sale of these goes towards the fair’s budget, so it’s not something to be sniffed at and furthermore it means that we are weaning customers off “toxic” plastic bags and establishing the habit of them paying for their own cloth bags, all good for logistics and the environment. The fair went well and there was a very reasonable attendance. We carried out quite an extensive publicity campaign and asked Pritida Desai, for the 30 days prior to the fair, to take one book highlight per day from the PBFA highlights page and to place these on PBFA social media sties, which she did. Off the back of this, lots of people requested tickets and came along to the fair. She also sent out tickets to local hotels for distribution and sent out press releases on our behalf. David Maynard persuaded Cambridge Live, who oversee event organisation at all major Cambridge venues, to send out an email reminder to some 55,000 or so arts-lovers on their email customer list. Furthermore, “That’s Cam TV” was discovered by David filming on Cambridge market and he persuaded them to come and film at the fair and to interview the Fair manager. This went on to Cambridge Rolling News, YouTube and some of the “bookie footage” seems to have been syndicated on local and possibly 7