An Interview With JEFF DEVERETT By JP Mariscal Jeff Deverett is San Diego’s Regional Film Commissioner. He has extensive experience in the Film & TV industry in both Production and Distribution, and is focused on attracting film and TV production to San Diego.
What do you think about the current state of the film industustry in San Diego? There is very little going on in San Diego at the moment. Not many films are being shot and most San Diego filmmakers are going to LA to work. For example, I am shooting another movie in June, and we held casting sessions in San Diego. Although the casting calls were put out in local media, only 8 out of the 70 actors who showed up were based in San Diego; the rest were from LA. There used to be a much larger infrastructure for film production when Stu Segal was bringing a lot of shows from LA, but he wrapped up around 8 -10 years ago. “Only 8 out of the 70 actors who showed up were based in San Diego” How do you see it growing? We need a dedicated film commission (an organization which attracts movies, television, and commercials to shoot in San Diego). We also need to provide robust financial incentives which is what attracts film producers to a region.