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ChooseChicago_2017_AnnualReport

OUR PARTNERS Thank you

OUR PARTNERS Thank you to our distinguished 2017 Strategic Marketing Partners who represent the premier level of commitment to Chicago and supporting Choose Chicago’s goals: 18 / 2017 ANNUAL REPORT

RECORD-BREAKING PARTNERSHIPS New Partners PERFORMANCE 234 1,535 91% Total Partners (New Record) Retention Rate PARTNER NETWORKING & EDUCATION EVENTS Choose Chicago held numerous unique partner networking events and educational programs designed to help partners build relationships, increase awareness, and expand their professional knowledge. Some of these include: THE ETIQUETTE SCHOOL OF CHICAGO – Partnered to offer a highly interactive, experiential, and fun learning opportunity designed to teach proper dining and social etiquette. HOUSE OF BLUES GOSPEL BRUNCH NETWORKING EVENT – Partners enjoyed an amazing buffet while experiencing the most exhilarating and interactive live gospel performances anywhere. BOB BROWN – Internationally renowned motivational speaker, author, and trainer shared his proven techniques and takeaways on how restaurants can increase their check average and guest engagement. SOCIAL MEDIA MEET UP – The event was designed to help partners expand their knowledge and help answer questions regarding today’s most engaging and evolving social media platforms. EXPEDIA – Implemented several seasonal co-op programs for hotel partners to drive incremental room nights during select need periods. BRAND USA – Partnered on a first-ever attractions co-op program designed to raise global awareness and drive sales for many of our attraction partners. ADDITIONAL PROGRAMS • Launched VIDEO PRODUCTION PROGRAM providing partners the opportunity to have custom and engaging videos created for their business. CHOOSE CHICAGO / 19