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ChooseChicago_2017_AnnualReport

INTERNATIONAL MARKETING

INTERNATIONAL MARKETING Choose Chicago launched a major international marketing effort leveraging the Welcome Home campaign in the fall of 2017. This included creating language-specific social media channels and corresponding web pages in several key markets: • BRAZIL (Brazilian Portuguese) • CANADA (French Canadian) • CHINA (Mandarin simplified) • FRANCE (French) • GERMANY (German) • JAPAN (Japanese) • MEXICO (Mexican Spanish) Choose Chicago supported these efforts with out-ofhome, digital media and social media campaigns that resulted in over 34 million impressions. 26 / 2017 ANNUAL REPORT

T:1200 mm Job Number: 10777333 Client/Brand: Choose Chicago/None Date: 5-18-2017 5:42 PM APPROVALS File Name: 10777333vBsLGBTQE_OOH_1200x2029.indd QC: Steve Jablonski Bleed: None Gutter: None Publications: None PA: Dan Abrigg PR: Pat Owens Trim: 1200 mm x 2029 mm Folds: NoneNone Notes: None RET: Karyn Bieneman PP: Audrey Wojtonik Safety: None Media/Color Sp: OOH/4 COLOR AB: Kathleen Candelaria TM: Deanna Loperena/John Watson Scale: 100% Country: US/EUROPE Vendor: None Actual Size: 1200x2029 Language: None Output%: None GCD: Salvatore Russomanno Colors: Cyan, Magenta, Yellow, Black AD: Jaime Flynn/Brian Lamy Fonts: Gotham (Bold, Book Italic, Book; OpenType), Knockout (26 Junior Flyweight; OpenType) CW: Jen Stopka/Lorenzo Munoz AE: Chase Weigt ALL CONTENT WITHIN THIS FILE IS FOR OUTPUT ONLY BY END PRINTER/VENDOR. CHANGES, SHARING AND/OR DISTRIBUTING CONTENT IN WHOLE OR IN PART ARE STRICTLY PROHIBITED. LICENSING RIGHTS AND APPROVALS MUST BE REQUESTED AND APPROVED TO/BY FCB CHICAGO. Images: 10777333c01_r4_LGBTQ_Heart.tif (129 ppi; CMYK), ChooseChicagoWelcomeHome_v_Wht.ai T:2029 mm B:121 cm T:106 cm S:96 cm Job Number: 10837035vGs Client/Brand: Choose Chicago/None Date: 9-22-2017 4:00 PM APPROVALS File Name: 10837035vGsSELFIEFALL_OOH_106x160_U8.indd QC: Steve Jablonski Bleed: 121 cm x 177 cm Gutter: None Publications: None PA: Dan Abrigg, David Shepherd PR: Pat Owens Trim: 106 cm x 160 cm Folds: NoneNone Notes: None RET: Greg Olsen PP: Marybeth Oskin Safety: 96 cm x 150 cm Media/Color Sp: OOH Digital/4 COLOR AB: Kathleen Candelaria TM: Deanna Loperena/Monica Wade Scale: 100% Country: Mexico City, Unit 8 Vendor: None Actual Size: 106cm x 160cm Language: None Output%: None GCD: None Colors: Cyan, Magenta, Yellow, Black AD: Jaime Flynn Fonts: Gotham (Book, Bold, Book Italic; OpenType), Knockout (26 Junior Flyweight; OpenType) CW: Jen Stopka AE: Chase Weigt/Michelle Chen ALL CONTENT WITHIN THIS FILE IS FOR OUTPUT ONLY BY END PRINTER/VENDOR. CHANGES, SHARING AND/OR DISTRIBUTING CONTENT IN WHOLE OR IN PART ARE STRICTLY PROHIBITED. LICENSING RIGHTS AND APPROVALS MUST BE REQUESTED AND APPROVED TO/BY FCB CHICAGO. Images: 10837035CT03_R3_SELFIEFALL_OOH_1185x1750.tif (145 ppi; CMYK), ChooseChicagoBienvenidosHome_v_Wht.ai B:177 cm T:160 cm S:150 cm OUT-OF-HOME HIER DARF SICH DEIN HERZ BEDINGUNGSLOS DAHEIM FÜHLEN EL HOGAR ES DONDE DE TOMAS UNA SELFIE No importa qué te guste subir a tu Instagram, en el Millennium Park lo tienes todo: comida, arte y arquitectura. choosechicago.com/welcomehome Chicago ist die Heimat einer der integrativsten Gemeinden von Schwulen, Lesben, Bisexuellen, Transsexuellen, Transvestiten und anderen Liebesanhängern. Hier stehen die Türen für jede Art der Liebe und sexuellen Ausrichtung offen. choosechicago.com/welcomehome GLOBAL INFLUENCER INSPIRATION TOUR Choose Chicago invited 36 global influencers from seven key markets to Chicago November 17-20 to experience our city first-hand. One of the highlights was having these influencers ride on the Choose Chicago wrapped Welcome Home bus that was featured in the Magnificent Mile Lights Festival Parade on November 18. The collaboration with the Media Relations and Marketing teams reached: 3.12M Instagram followers 2M Weibo followers 1.8M Facebook followers CHOOSE CHICAGO / 27