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ChooseChicago_2017_AnnualReport

CULTURAL TOURISM The

CULTURAL TOURISM The Cultural Tourism department is responsible for increasing awareness and visitation to Chicago’s cultural attractions, events and neighborhoods by promoting Chicago as a global cultural destination. Supporting our city’s Cultural Tourism Strategy, Choose Chicago’s initiatives are successfully increasing awareness and driving visitation to our attractions, cultural institutions and neighborhoods throughout the year. CHICAGO THEATRE WEEK Choose Chicago, in partnership with the League of Chicago Theatres, presented the fifth annual Chicago Theatre Week in 2017. 115 PARTICIPATING ORGANIZATIONS OFFERED VALUE-PRICED TICKETS TO 635 INDIVIDUAL PERFORMANCES. A total of 11,750 TICKETS were sold in 2017, marking a rapid increase in sales over the course of the initiative. 11,750 2017 10,500 2016 9,600 2015 7,900 2014 Chicago Theatre Week continued to bring in new audiences to area theaters with an average of 65% OF THE THEATRE WEEK ATTENDEES VISITING THEIR CHOSEN THEATRE FOR THE FIRST TIME. CHICAGO FRIDAY NIGHT FLIGHTS The inaugural Chicago Friday Night Flights program, produced in partnership with the Illinois Craft Brewers Guild, was created to raise awareness and drive visitation to Chicago’s craft breweries throughout city neighborhoods. An epicenter of the craft beer movement, Chicago’s neighborhoods are home to more than 65 breweries which create a diverse array of styles, flavor profiles, and award-winning beers. • EIGHT EVENTS produced throughout the city from June – October • SIX NEIGHBORHOOD EVENTS and two along the Chicago Riverwalk • 3,695 TOTAL TASTING PASSES SOLD • 41 BREWERY PARTICIPANTS CHICAGO GREETER The Chicago Greeter program matches visitors with a friendly, enthusiastic, knowledgeable local volunteer as their guide! The free service introduces visitors to various neighborhoods, cultural attractions, partners, and events throughout the city. 2017 Visitation Numbers • Greeter Visits: 4,765 • InstaGreeter: 2,360 • Media & Global Development FAM trip participants: 378, 200% INCREASE OVER 2016 • International Greeter Day participants: 338 • Seasonal Millennium Park, Hyde Park, and Uptown Neighborhoods: 1,300 • TOTAL: 9,141 The program proved to be a draw for visitors from outside Chicago with 13% OF PATRONS COMING FROM BEYOND 50 MILES OF THE CITY, INCLUDING 36 STATES. INTERNATIONAL GREETER DAY • 338 visitors participated in 2017, a 50% INCREASE OVER 2016 • 37 WALKS WERE OFFERED to five neighborhoods and three downtown locations, 8% increase over 2016 • 50 GREETERS PARTICIPATED in IGD Saturday September 9th, a 8% increase over 2016 30 / 2017 ANNUAL REPORT

Memorandum of Understanding (MOU) between Choose Chicago and the Ministry of Culture of the People’s Republic of China. Choose Chicago signed a historic MOU with the Ministry of Culture in 2015 to strengthen cultural cooperation and further develop cultural bridges to strengthen each as a prominent global cultural tourism destination. In 2017, under the MOU, Choose Chicago hosted the following cultural exchanges: CHINESE NEW YEAR The Year of the Rooster marked the 4 th year of Chicago’s citywide Chinese New Year Celebration and the 3 rd year Choose Chicago featured Chinese performing troupes as the signature events of the celebration. • 2017 programming was extended by INVITING TWO PERFORMING TROUPES from China to perform in Chicago. • Jackie Chan’s Long Yun Kung Fu Troupe performed to a SOLD OUT AUDIENCE at the Auditorium Theatre, entertained spectators during the Chinese New Year Kickoff Event at the Chicago Cultural Center, and conducted TWO COMMUNITY OUTREACH PERFORMANCES at Von Stueben and Benito Juarez High Schools. • The China National Peking Opera’s performances at the Studebaker Theatre and Art Institute of Chicago wowed audiences with their vocal skills. WORLD MUSIC FESTIVAL Choose Chicago continued to partner with the Chicago World Music Festival to present a music ensemble from China during the festival. • CHINESE QUARTET YAO YE showcased intense rhythm and their own meditative, texture-rich sound made from a mixture of traditional Asian instruments during their performances at Ping Tom Park in Chinatown and the Chicago Cultural Center. • WFMT had Yao Ye in their studio for a LIVE FACEBOOK RECORDING SESSION and interview to promote their performances. CHOOSE CHICAGO / 31