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ChooseChicago_2017_AnnualReport

GLOBAL DEVELOPMENT In

GLOBAL DEVELOPMENT In 2017, the Global Development Team took Chicago’s message to 25 countries around the globe. 140% above goal in FAMs 120% above goal in international tradeshows attended CANADA Sales Calls, Tradeshows USA Sales Calls, Tradeshows, Client Events, FAMs, Promotions MEXICO Sales Calls, Client Events, FAMs, Trainings, Promotions CHILE FAM ARGENTINA FAM UK/IRELAND Sales Calls, Tradeshow, FAMs, Trainings, Promotions GUATEMALA FAM BENELUX Promotions SPAIN Tradeshow FRANCE FAM, Promotions SWITZERLAND Promotions NORDIC Tradeshows GERMANY Sales Calls, Tradeshow, FAMs, Promotions ITALY FAM, Promotion UAE Tradeshow INDIA Sales Calls, FAM, Trainings, Promotions CHINA Sales Calls, Tradeshows, Client Events, FAMs, Trainings, Promotions TAIWAN Sales Calls, Promotions JAPAN Sales Calls, FAMs, Promotions SOUTH KOREA Sales Calls, FAM AUSTRALIA/ NEW ZEALAND FAMs, Trainings, Promotion SALES MISSIONS & SALES CALLS A total of 20 missions and calls conducted, reaching over 1,839 Travel Trade Professionals TRADESHOWS Attended 12 international and 4 domestic tradeshows with over 539 appointments sharing Chicago’s story CLIENT EVENTS Global Development hosted 10 key client events FAMILIARIZATION (FAM) TRIPS 30 FAM trips hosted in Chicago for 374 Travel Trade Professionals and key decision makers TRAININGS 19 international destination trainings held PROMOTIONS 43 initiatives to promote international and domestic tourism to Chicago The team collaborated with Brand USA to join their Discovery Program and launched the Chicago badge in six markets: UK, Ireland, China, India, Australia, and New Zealand 633 agents certified 32 / 2017 ANNUAL REPORT

PUBLIC POLICY & COMMUNITY AFFAIRS The Public Policy & Community Affairs Department oversees Choose Chicago’s relations with local, state, and federal levels of government as well as community and civic leaders. The team takes a leadership role in working to make the travel and meetings industry a public policy priority and inform, educate, and engage partners. The team will continue to educate our elected officials on the impactful return on investment that lesuire, travel, and meetings bring to the economies of the city, county and state. Choose Chicago also helped to launch the first Hospitality Hires Chicago event in the spring of 2017. In partnership with the Chicago Cook Workforce Partnership, the Illinois Hotel & Lodging Association, the Illinois Restaurant Association, and the Magnificent Mile Association, Hospitality Hires Chicago successfully provided 50 employers with access to more than 500 pre-screened work-ready candidates. We look forward to our continued partnership with these organizations, as well as the Chicago Loop Alliance, in order to provide hospitality employers with eager job seekers to fill their open positions. CHOOSE CHICAGO / 33