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PeaceChurchCommunicationsManual2018_Fial Upload

STYLE GUIDE Consistency

STYLE GUIDE Consistency in grammar, spelling, and print writing in general is another part of brand trust. Some of these are established grammatical rules, while others are simply a way for us to maintain consistency. Read through this section (Style Guide) to familiarize yourself with Peace Church’s grammar, style and spelling rules. Peace Church’s grammar and style generally align with The Chicago Manual of Style (16th edition) and The Christian Writer’s Manual of Style. If you have questions about grammar or a specific situation not addressed in this style guide, the Communications Department has access to these two rescources, which can provide helpful answers and clarity. GRAMMAR, SPELLING, & PUNCTUATION ABBREVIATIONS Avoid in general, particularly when referring to events or groups. EXAMPLE: Use Peace Church (not Peace). TITLES As a general rule, titles of published works (books, movies, magazines, musical albums) are to be in italics for easier readability (rather than underlined or inside quotation marks). The exception to this rule would be a shorter piece of a larger published work (a chapter of a book, an individual song, a single poem), which should be formatted as normal text inside quotation marks. When referring to a Peace Church titled event or class, italics is the preferred format. EXAMPLE: Beth Moore’s Breaking Free. “Come together” is the first track on the Beatles’ Abbey Road. DATES Drop the reference to the year when appropriate. You may abbreviate months if you need space, but never abbreviate the day of the week. Make sure commas are in the right place. Do not use ordinal numbers (1st, 2nd, 3rd, etc.), just use cardinal numbers (1, 2, 3, etc.). EXAMPLE: Friday, August 9 (not Fri., Aug. 9th, 2018) TIMES Use AM and PM and use an en-dash—not a hyphen—in between times (see Hyphens and Dashes for more details). Add a space after the time and before AM or PM. You do not need to use AM and/or PM twice if the start and end time are both morning or evening. Don’t use “o’clock” when writing times that are on the hour. EXAMPLE: 6:00 PM (not 6 PM or 6:00 P.M. or 6pm) 6:00–9:00 PM (not 6 p.m.-9 p.m.) 8:00 AM–3:00 PM (not 8 in the morning to 3p.m.) STYLE GUIDE 18

NUMBERS Spell out numbers one through nine. Use the numerals for numbers 10 and above. Also, when using hyphenated adjectives to describe length, spell out numbers and hyphenate. But, be consistent. If a range of numbers includes both a number below and above 10, use numerals for both. EXAMPLE: I have five kids. We needed 25 sandwich orders. Kids from age 5–12 are eligible. Caraway Street is open for kids from five years old through fourth grade. MONEY Use $5, not $5.00. Be consistent. If referencing a fractional amount and whole amount in the same sentence, use the full reference (including cents) for both. AND VS. & Only use “and” in most body text. The ampersand is permissible in headlines and stylized text for graphics. APOSTROPHES Do not use apostrophes in plurals and in reference to years or ages. Use apostrophes when referring to the possessive, meaning that someone owns what you’re talking about. Apostrophes are also used to stand in for words or numbers that are missing, such as contractions or references to decades. EXAMPLE: CDs (not CD’s). The 1990s (not the 1990’s). Pastor Adam’s sermons (not Pastor Adams sermons). Peace Kids (not Peace Kid’s). The ‘90s (not the 90s). Don’t (not dont). CAPITALIZATION 1. Avoid using all caps in body copy. It gives the impression of YELLING. 2. Use bold or italics instead if you’d like to emphasize a particular word or phrase, but avoid this as much as possible. 3. Pronouns referring to God are never capitalized (he, his, him) if not at the beginning of a sentence. Names of God are always capitalized (Holy Spirit, the Son of God, the King of glory). Refer to the ESV Bible for specific examples. 4. In titles, lowercase a, an, the, and prepositions of three letters or less (unless it is the first word in the title). 5. Capitalize Mother and Father when used in place of the person’s name. Example: Mother always prayed for me. Other context: I’m thankful that my mother always prayed for me. EXAMPLE: The event takes place today at 3:00 PM (not TODAY at 3 p.m.) BULLETS Be consistent in the type of bullets used. Be sure to check size and spacing. (See Periods & Spacing for more information) COMMAS In lists of three items or more, use the Oxford comma before and/or. Use commas where there are natural pauses in a sentence, for compound sentences (before and/or), and to set off unnecessary or parenthetical words or clauses. EXAMPLE: Bring your Bible, scrap paper, and an open heart. Well, I hope we can do that. I walked to the store, and I ran into my friend! The kickoff, to say the least, was a success. EXCLAMATIONS Do not overuse!!!!!! Limit to two per paragraph. People will get it, we promise :) STYLE GUIDE 19