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PeaceChurchCommunicationsManual2018_Fial Upload


HYPHENS AND DASHES There are three basic levels of hyphens and dashes, and they can be confusing! A hyphen is the smallest (-) and is used for compound adjectives. The en dash is medium (–) and is used between dates or times. The em dash is the longest (—) and is used in sentences with a separate clause. Never use the tilde (~) to separate words or phrases. EXAMPLE: A six-week series. A to-the-point statement. A six-year-old child. (hyphens) The event takes place from 6:00–9:00 PM. The trip is July 8–15. (n-dash) I was reading—I don’t normally read on Fridays—when I came across this. (m-dash) There are keyboard shortcuts for these symbols that will make it easier for you to use them, if you have a number keypad on your keyboard. If not, one easy way to access these symbols is with a quick Google search, then copy and paste. • En-dash (–) is CTRL+MINUS KEY (The one on the number keypad, not the dash key) or ALT+MINUS KEY (Mac) • Em-dash ( —) is CTRL+ALT+MINUS KEY or SHIFT+ALT+MINUS KEY (Mac) PERIODS & SPACING Use only one space after a period at the end of a sentence. Never use double spaces. One space is also used after a colon. Omit periods in bulleted lists for incomplete sentences. EXAMPLE: The Bible teaches us to: • Love God first • Love others second • Love ourselves last PUNCTUATION WITH QUOTES The period and comma always go inside the quotation marks. The dash, semicolon, question mark, exclamation point, etc. go within the quotation marks when they apply to the quoted matter only. They go outside the quotation marks when they apply to the whole sentence. EXAMPLE: “I went to church yesterday,” he said. Which biblical figure said, “It is finished”? WRITING ACTIVE VS. PASSIVE VOICE Choose active vs. passive writing. Passive voice lowers the readability and clarity. EXAMPLE: “We decided.” (not “It was decided.”) WORDINESS Avoid wordiness and eliminate unnecessary phrases or adjectives. If the sentence makes sense without it, you should take it out. A clear, concise writing style is better than a wordy, flowery style with too many descriptions. We are not writing poetry (usually!). If there are too many words, it’s likely that a guest or member won’t read it. EXAMPLE: (TOO WORDY) Each summer, the Women’s Ministry gathers for Pizza in the Park. We do this by inviting women and their children and grandchildren to the park. Anyone can be a part of this! How? Get together and join us at the Caledonia Lakeside Park on July 15, as we will look forward to enjoying pizza together and enjoying fellowship! (CLEAR, CONCISE WORDING) The Women’s Ministry team invites all women, their children, and their grandchildren to Caledonia Lakeside Park on July 15 to enjoy pizza and fellowship! STYLE GUIDE 20

FORMATTING E-MAIL ADDRESSES In text, e-mail should always be lowercase. Never hyphenate e-mail addresses (i.e., they must stay on the same line). EXAMPLE: (not PHONE NUMBERS All phone numbers must be separated by periods, not hyphens. Use direct numbers and avoid using the main number whenever possible. Do not use the area code (616) unless it is a non-local number (e.g., 269) in internal promotions. Outside advertising may use the area code. EXAMPLE: 616.891.8119 (not 616-891-8119) WEB ADDRESSES Use lowercase for all web addresses. Internet addresses should never be underlined. You can change the setting in Microsoft Word that does it automatically (see us for help). Do not use the “http://” or “www” prefix in any web address. Never hyphenate web addresses (i.e., they must stay on the same line). EXAMPLE: (not NOTE: Capitalize “Internet” but not “website.” WIDOWS & ORPHANS Eliminate these! A widow is a very short line—usually one word, or the end of a hyphenated word—at the end of a paragraph or column. A widow is considered poor typography because it leaves too much white space between paragraphs or at the bottom of a page. This interrupts the reader’s eye and diminishes readability. Fix them by reworking the rag or editing the copy. Like a widow, an orphan is a single word, part of a word or very short line, except it appears at the beginning of a column or a page. This results in poor horizontal alignment at the top of the column or page. The term “orphan” is not as commonly used as “widow,” but the concept is the same, and so is the solution: fix it! EXAMPLE: (WIDOW) Fishing Fellowship is a time to relax, enjoy catching fish, and to have a friendly competition. Join us today! (Reword to get this word on the line above or get another word with it) HYPHENATION Never hyphenate words between lines of text. Always hit “Enter” or “Shift+Enter” on your keyboard to get rid of those. Do not hyphenate websites or e-mails. ROOM NAMES/NUMBERS Room numbers should include the word “Room” when referring to a numbered room. Capitalize the title of rooms. EXAMPLE: If you like coffee and visiting with others, stop by and enjoy at Caraway Street or Room 202 after the service. STYLE GUIDE 21