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PeaceChurchCommunicationsManual2018_Fial Upload


HOMOPHONES & OTHER TRICKY WORDS AFFECT/EFFECT Affect is a verb that means to influence. Effect is usually a noun that means “a result,” but it can be a verb meaning “to produce a change.” EXAMPLE: The event affected my emotions. That photo has a nice effect against the dark background. His legislation effected a change in policy. INSURE/ENSURE Insure means to provide insurance. Ensure means to make clear or certain. EXAMPLE: The insurance company insures us for a lot of things. She called the students to ensure they would be there the next day. E.G. & I.E. E.g. means example, and i.e. means ”that is” and simply restates what was just said. Always place a comma directly after both terms. EXAMPLE: Make a critical comment, e.g., “I don’t like this phrase because...” The “Auditorium” i.e., the Worship Center, seats 500 people. ITS & IT’S Its is the possessive form of the pronoun “it.” It’s is a contraction of “it is.” EXAMPLE: Turn the chair over on its side. It’s (it is) getting dark outside. YOUR & YOU’RE Your is the possessive form, and you’re is a contraction of “you are.” EXAMPLE: I am going to your house tomorrow. You’re going to be there, right? THERE, THEIR, AND THEY’RE There refers to a specific place. Their is the possessive form of “they.” They’re is a contraction of “they are.” EXAMPLE: I just saw her, right over there. I talked to their mother yesterday. They’re very excited to see us! STYLE GUIDE 22

THAT & WHICH That and which are tricky, but worth getting right! “That” is used for a restrictive clause, meaning if you took out the phrase following “that,” it would change the meaning of the sentence. “Which” is used with non-restrictive clauses, meaning you could take out the phrase, and it wouldn’t change the sentence meaning (these clauses are usually surrounded or preceded by commas). EXAMPLE: Clouds that are dark usually mean rain (If you took out “that are dark,” it would change the meaning to say that all clouds mean rain, which isn’t true). Dark clouds, which look menacing, usually mean rain (If you took out “which look menacing,” it wouldn’t change the meaning of the sentence). The oil spill cleanup is not going well, which is bad news (“which is bad news” is a side note. It doesn’t change the meaning, it just adds to it). IRREGARDLESS “Irregardless” is never right. The correct term is “regardless.” GENERAL TERMS HOT a lot cannot e-mail flyer (brochure) information about Internet online voicemail website leader NOT alot can not email flier (something that flies) information on internet on-line or on line voice mail web site sponsor MINISTRY-RELATED TERMS HOT Caraway Street Peace Kids Faith Formation Growth Groups Youth Ministry(ies) Christianity & Culture Peace Central Commons Area Worship Center NOT Caraway Kidz Worship Sunday school Small Groups Youth Group(s) CNC Info Depot Lobby/Narthex Sanctuary/Auditorium STYLE GUIDE 23