8 months ago

PeaceChurchCommunicationsManual2018_Fial Upload


EMOTIONALLY-CHARGED COMPLAINTS Be cautious when handling emotionally-charged e-mails. Leave out any personal reply that may indicate you are accepting their emotion as our own. For example, don’t say “I would be upset in your situation as well.” Your responsibility is to affirm by responding to the urgency of their message; someone has heard their comments and will forward it immediately to the relevant contacts for response. There is likely more to the story and it is the responsibility of the relevant contact person to dig deeper and respond appropriately. Stay as neutral as possible in your response. Thank you for your message and taking the time to share your concerns with us. I have forwarded your message to [contact person, title and e-mail address]. He/she is prompt with responses, but is occasionally out of town. You are important to God and important to the church. Please get back to me if you are unable to connect and get your questions answered. Let me know if I can be of any further assistance. OTHER SALES REQUEST RESPONSES I’m sure you offer a wonderful product, and I certainly appreciate your heart for wanting to support the ministry financially. It’s just that we can’t allow one person to offer their products and services without also opening that up to the hundreds of other people in our congregation that would also want to sell their products and services. We get this type of request frequently. In a church that is reaching so many people in our community, we’re not able to accommodate any of those requests. I’m grateful, however, for your commitment to our ministry. It’s encouraging to know that there are people like you that are very supportive of the mission and vision God has called our church to accomplish. Thank you, again, for your inquiry. VOICEMAIL AND E-MAIL GUIDELINES 28

SOCIAL MEDIA GUIDELINES The term social media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media is for social interaction, and it has substantially changed the way of communication between organizations, communities, and individuals over the past decade. As a church, we utilize social media as a way to communicate to our community as well as be a social place to share faith stories, encourage members of these groups, and be a resource for biblical inspiration. SOCIAL MEDIA BASICS Peace Church uses Twitter, Facebook, and Instagram to communicate a number of different things. The idea is to use social media platforms to connect people to information that matters to them. We try to post at least several times per week, not to create noise, but to keep our ministries on people’s minds. People have to go to websites to get information; social media enables information to go to people. The website is one of our greatest central points for disseminating information, so we use social media to get people to our site. Using social media is a way to extend our message and communication channels to reach people throughout the week. Our first rule of social media is to be authentic. Bringing a real voice to the content makes it much more engaging. When on your own personal accounts, please do all you can to remember you are a representative of Peace Church. On social media, that can look like the following: • Avoid gossip at all costs. • Always speak of Peace Church in a positive light. • Avoid posting inappropriate posts (images & language). SOCIAL MEDIA GUIDELINES 29