PeaceChurchCommunicationsManual2018_Fial Upload

SOCIAL MEDIA GUIDELINES
The term social media refers to the use of web-based and mobile technologies to turn communication into an interactive
dialogue. Social media is for social interaction, and it has substantially changed the way of communication between
organizations, communities, and individuals over the past decade.
As a church, we utilize social media as a way to communicate to our community as well as be a social place to share faith
stories, encourage members of these groups, and be a resource for biblical inspiration.
SOCIAL MEDIA BASICS
Peace Church uses Twitter, Facebook, and Instagram to communicate a number of different things. The idea is to use social
media platforms to connect people to information that matters to them. We try to post at least several times per week, not to
create noise, but to keep our ministries on people’s minds.
People have to go to websites to get information; social media enables information to go to people. The website is one of our
greatest central points for disseminating information, so we use social media to get people to our site. Using social media is a
way to extend our message and communication channels to reach people throughout the week.
Our first rule of social media is to be authentic. Bringing a real voice to the content makes it much more engaging.
When on your own personal accounts, please do all you can to remember you are a representative of Peace Church. On social
media, that can look like the following:
• Avoid gossip at all costs.
• Always speak of Peace Church in a positive light.
• Avoid posting inappropriate posts (images & language).
SOCIAL MEDIA GUIDELINES
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