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PeaceChurchCommunicationsManual2018_Fial Upload

TABLE OF CONTENTS

TABLE OF CONTENTS OVERVIEW ................................................. 5 Purpose. .................................................................................................5 PRIORITIES & VALUES. ....................................... 6 The Basics. .............................................................................................. 6 Communication Priority Chart ..............................................................................7 INTERNAL COMMUNICATION ................................. 8 Events Calendar. ..........................................................................................8 Communication Request Forms. ............................................................................8 Filling out a Form. ......................................................................................8 Deadlines. ............................................................................................ 9 Editing. .............................................................................................. 9 Printing .............................................................................................. 9 Internal Marketing/Promotions. ............................................................................ 9 The Bulletin. .......................................................................................... 9 Ministry Updates ...................................................................................... 9 Peace Central. ........................................................................................ 10 Ministry Table. ........................................................................................ 10 Slides. ............................................................................................... 10 Bathroom Signs. ...................................................................................... 10 Other Printed Materials. ................................................................................ 10 Photos. .............................................................................................. 10 Web.................................................................................................... 10 Page Updates. ........................................................................................ 11 Online Registration. ................................................................................... 11 E-mail. ............................................................................................... 11 Social Media. ......................................................................................... 11 Presentations. ........................................................................................... 12 Content. ............................................................................................. 12 Graphics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 TABLE OF CONTENTS 2

Fonts ................................................................................................ 12 Colors. ............................................................................................... 12 Presenting. ........................................................................................... 12 EXTERNAL COMMUNICATION ................................ 13 Advertising. ............................................................................................. 13 Social Media. ......................................................................................... 13 Newspaper. .......................................................................................... 13 Press Release. ........................................................................................ 13 Posters Around Town. ................................................................................. 13 Mailed Pieces. ........................................................................................... 14 Postcard Mailer. ....................................................................................... 14 Bulk Mail ............................................................................................. 14 Invite Cards. ............................................................................................. 14 GRAPHIC STANDARDS ...................................... 15 Publisher. ............................................................................................... 15 Templates. ........................................................................................... 15 Tips. ................................................................................................. 15 Peace Church’s Logo Guidelines. ........................................................................... 16 Logo Usage. .......................................................................................... 16 Safe Area. ............................................................................................ 16 Event & Ministry Logos. ................................................................................... 17 Fonts. .................................................................................................. 17 STYLE GUIDE. .............................................. 18 Grammar, Spelling & Punctuation. .......................................................................... 18 Writing ................................................................................................ 20 Formatting. ............................................................................................. 21 Homophones & Other Tricky Words. ........................................................................22 General Terms .......................................................................................... 23 Ministry-Related Terms. .................................................................................. 23 Proofreading & Editing. .................................................................................. 24 Writing for Web. ........................................................................................ 25 TABLE OF CONTENTS 3

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