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PeaceChurchCommunicationsManual2018_Fial Upload

VOICE MAIL & E-MAIL

VOICE MAIL & E-MAIL GUIDELINES ........................... 26 The Basics. ............................................................................................. 26 Forwarding/Replying. ................................................................................... 26 General ................................................................................................ 26 E-mail Response Templates. ...............................................................................27 SOCIAL MEDIA GUIDELINES ................................. 29 Social Media Basics. ..................................................................................... 29 IN-HOUSE PRINTING ........................................ 30 Documents. ............................................................................................ 30 Printing. ............................................................................................... 30 CANCELLATIONS & SEVERE WEATHER ....................... 31 TABLE OF CONTENTS 4

OVERVIEW The reason Peace Church exists is to help people find and follow Jesus (make disciples). To do that, we want our worship services, ministry events, and every single thing we’re involved with to be easy to understand and done with excellence. If our atmosphere and communications are boring and our website is impossible to figure out, we will only be adding to today’s white noise (information overload) and have a hard time attracting new people who are interested in learning about Jesus. We believe beauty helps people feel comfortable. We also believe quality and consistency are the key items that build trust. How we communicate with each other and our audience brings our message to life. A quality, clear, consistent, and stylistic approach is key in the overall excellence of our church. A clear and consistent Peace Church experience leads to trust, and that trust is our brand. The heart behind this document is to help you. If you’re a ministry leader, volunteer, staff member, or intern, we want resources that help you do your job quickly and well. This document is an integral part of Peace Church’s ongoing effort to make disciples. It provides guidelines designed to help all of us effectively communicate the mission and values of Peace Church in logos, print, marketing, electronic media and more. Whenever you need to communicate anything associated with your ministry, start with this document. PURPOSE We have a commitment to excellence in all of our communication pieces. The purpose of the Communications Department, (the reason the team exists) is four-fold: EFFECTIVENESS We exist to enhance the experience of the visitor and regular attendee by creating continuity throughout all ministry areas. This requires a partnership with staff, ministry leaders, and volunteers to ensure the responsible stewardship of resources. CONSISTENCY Consistency is critical because each communication piece is a tool with the opportunity to unify or dilute the over-arching message and communications of Peace Church. CLARITY Clarity is the quality of information provided and how it is organized. We want to simplify everything our audience sees, hears, or touches to make their lives easier and more rewarding in every aspect of their engagement with Peace Church. Clarity in communication helps them connect with Jesus and others effortlessly. GROWTH The commitment to excellence provides a path for our church to grow. Growth means more people pointed to Jesus, more opportunities to serve our community, and more people in our congregation to connect, serve God, and become an active member of Peace Church. OVERVIEW 5

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