1888 Press Release - The impact of radio and television advertising has traditionally been difficult to quantify, but a new product from attribution vendor, LeadsRx, is changing this. LeadsRx Broadcast(tm) provides real-time analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their clients.
Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx 1888 PressRelease The impact of radio and television advertising has traditionally been difficult to quantify, but a new product from attribution vendor, LeadsRx, is changing this. LeadsRx Broadcast(tm) provides realtime analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their clients. Las Vegas, NVAZ NATIONAL ASSOCIATION OF BROADCASTERS SHOW LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new product specifically designed for the complex requirements of broadcast advertising. LeadsRx Broadcast attributes increases in digital traffic to radio and television advertising giving broadcasters unprecedented insight into the types of ads, programming, and audiences that are the most costeffective. LeadsRx Broadcast is available immediately and works with local and national advertising across both radio and television. The new product from LeadsRx offers marketing attribution capabilities previously not available outside the realm of digital marketing. Now, radio and television advertising can be included in decisions about A/B testing of different creative efforts, effective allocation of budget across stations and dayparts, comparing promotional and seasonal campaigns, and more. “LeadsRx Broadcast offers revolutionary capabilities to an advertising medium that’s traditionally been difficult to validate,” said AJ Brown, LeadsRx CEO. “Until now, radio and television have been left out of discussions concerning customer journey mapping and crosschannel attribution, but we found the secret sauce for analyzing these important mediums just like their digital counterparts.” Several key features make LeadsRx Broadcast an indispensable tool for broadcasters to use in the analysis of radio and television advertising on behalf of their clients. • Provides analysis in realtime, allowing broadcasters to try various “whatif” scenarios • Analyzes the historical performance of campaigns to help broadcasters make optimizations for future efforts • Measures effect of television and radio advertising on web sessions, page views, or business conversions • Works with local and national accounts • Allows a flexible “response time” window of attribution that can be specified for each onair spot instead of enforcing a rigid 8minute window • Allows incorporation of audience reach for use in weighting attribution models • Provides ability to change target market and web traffic channels in realtime • Attributes digital lift back to programming, creative, air times, or any other business dimension desired