Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx
1888 Press Release - The impact of radio and television advertising has traditionally been difficult to quantify, but a new product from attribution vendor, LeadsRx, is changing this. LeadsRx Broadcast(tm) provides real-time analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their clients.
1888 Press Release - The impact of radio and television advertising has traditionally been difficult to quantify, but a new product from attribution vendor, LeadsRx, is changing this. LeadsRx Broadcast(tm) provides real-time analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their clients.
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<strong>Broadcast</strong> <strong>advertising</strong> <strong>effectiveness</strong> <strong>can</strong> <strong>now</strong> <strong>be</strong> <strong>measured</strong> <strong>using</strong> a <strong>new</strong> <strong>marketing</strong><br />
<strong>attribution</strong> <strong>product</strong> <strong>from</strong> <strong>LeadsRx</strong><br />
1888 PressRelease The impact of radio and television <strong>advertising</strong> has traditionally <strong>be</strong>en difficult to quantify, but<br />
a <strong>new</strong> <strong>product</strong> <strong>from</strong> <strong>attribution</strong> vendor, <strong>LeadsRx</strong>, is changing this. <strong>LeadsRx</strong> <strong>Broadcast</strong>(tm) provides realtime<br />
analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their<br />
clients.<br />
Las Vegas, NVAZ NATIONAL ASSOCIATION OF BROADCASTERS SHOW <strong>LeadsRx</strong>, Inc., provider of<br />
<strong>marketing</strong> <strong>attribution</strong> software that analyzes customer acquisition strategies, today announced a <strong>new</strong> <strong>product</strong><br />
specifically designed for the complex requirements of broadcast <strong>advertising</strong>. <strong>LeadsRx</strong> <strong>Broadcast</strong> attributes<br />
increases in digital traffic to radio and television <strong>advertising</strong> giving broadcasters unprecedented insight into<br />
the types of ads, programming, and audiences that are the most costeffective. <strong>LeadsRx</strong> <strong>Broadcast</strong> is available<br />
immediately and works with local and national <strong>advertising</strong> across both radio and television.<br />
The <strong>new</strong> <strong>product</strong> <strong>from</strong> <strong>LeadsRx</strong> offers <strong>marketing</strong> <strong>attribution</strong> capabilities previously not available outside the<br />
realm of digital <strong>marketing</strong>. Now, radio and television <strong>advertising</strong> <strong>can</strong> <strong>be</strong> included in decisions about A/B<br />
testing of different creative efforts, effective allocation of budget across stations and dayparts, comparing<br />
promotional and seasonal campaigns, and more.<br />
“<strong>LeadsRx</strong> <strong>Broadcast</strong> offers revolutionary capabilities to an <strong>advertising</strong> medium that’s traditionally <strong>be</strong>en<br />
difficult to validate,” said AJ Brown, <strong>LeadsRx</strong> CEO. “Until <strong>now</strong>, radio and television have <strong>be</strong>en left out of<br />
discussions concerning customer journey mapping and crosschannel <strong>attribution</strong>, but we found the secret<br />
sauce for analyzing these important mediums just like their digital counterparts.”<br />
Several key features make <strong>LeadsRx</strong> <strong>Broadcast</strong> an indispensable tool for broadcasters to use in the analysis of<br />
radio and television <strong>advertising</strong> on <strong>be</strong>half of their clients.<br />
• Provides analysis in realtime, allowing broadcasters to try various “whatif” scenarios<br />
• Analyzes the historical performance of campaigns to help broadcasters make optimizations for future efforts<br />
• Measures effect of television and radio <strong>advertising</strong> on web sessions, page views, or business conversions<br />
• Works with local and national accounts<br />
• Allows a flexible “response time” window of <strong>attribution</strong> that <strong>can</strong> <strong>be</strong> specified for each onair spot instead of<br />
enforcing a rigid 8minute window<br />
• Allows incorporation of audience reach for use in weighting <strong>attribution</strong> models<br />
• Provides ability to change target market and web traffic channels in realtime<br />
• Attributes digital lift back to programming, creative, air times, or any other business dimension desired
• Provides up to 11 different reports including lift analysis, <strong>attribution</strong> segmentation, web traffic per spot, and<br />
more<br />
<strong>LeadsRx</strong> <strong>Broadcast</strong> is a cloudbased, <strong>marketing</strong> <strong>attribution</strong> application that is available immediately to radio<br />
and television broadcasters. Pricing is based on a monthly subscription fee with special pricing available for<br />
pilot tests.<br />
About <strong>LeadsRx</strong><br />
<strong>LeadsRx</strong>, a multichannel <strong>marketing</strong> <strong>attribution</strong> SaaS platform, provides marketers an unparalleled, unified<br />
view of campaign performance across <strong>advertising</strong> mediums throughout the entire customer journey. Marketers<br />
who use <strong>LeadsRx</strong> increase conversion rates and reduce acquisition costs to improve overall Return on Ad<br />
Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More<br />
information <strong>can</strong> <strong>be</strong> found on the company’s website at www.<strong>LeadsRx</strong>.com.<br />
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