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Electra Vol.19

Catálogo Electra Vol.19

All Alexander Girard

All Alexander Girard Designs Copyright© Alexander Girard®. All rights reserved. GET CAUGHT UP IN THE WHIRLWIND OF YOUR IMAGINATION. AMSTERDAM GIRARD 3i LADIES’ / MADONNA / 3-SPEED COLLECTOR’S EDITION Girard’s timeless style is the perfect complement to our classic Amsterdam. Whimsical wooden toys, hand-painted pieces of folk art, color, texture, intricate details, imaginative prints, cutting-edge designs. It wasn’t just what Alexander Girard created, but what he collected and that fascinated him all of his life. From around the globe, he sought out tens of thousands of unique cultural pieces for his home — everything from hand-crafted dolls to grand canvases and glittering tapestries. Girard’s collection was his constant inspiration for all of the beauty and charm, joy and excitement that fill his designs. From textiles to interiors to airlines, everything Girard created is infused with his colorful imagination. He challenged the bland palette of the 1950s and brought about a multi-cultural, electric energy to design trends that are as innovative today as they were then. AMSTERDAM GIRARD 3i LADIES’ / WHITE TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION

45 AMSTERDAM ® AMSTERDAM GIRARD 3i LADIES’ / BLACK TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION AMSTERDAM GIRARD 3i The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girard’s colorful and energetic designs add quirk and character to Electra’s elegantly modern Dutch city bike—adorning the frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride.