WRITING FILE Faxes Informalion transmitled by fax may be presented in various formats, for example in letter, memo or note form. f---- FAX TO Alice Wong Falcon Hotels Fax No 00 852 75 14329 Faxes may contain the following headings: To / From / Date / Subject / No. of pages / Fax numbers f---- FROM Fax No Date Zofia Nadstoga Reservations Dept. Falcon Hotels 00 (0)20 7945 2647 5 July No of pages (including this) The style of a fax message may be formal, informal or neutral, depending on the subject and recipient. Dear Ms Wong This is to confirm your booking for a single room from 20 July to 27 July inclusive, at a rate of £150.00 per night (excluding sales tax). As requested, we will hold your room until midnight on the day of your arrival. We look forward to meeling you shortly. Yours sincerely zo-Ho.. No..ct.sto.9o.. Zofia Nadstoga Agendas Always put the title, date, time and venue (place). Larger meetings and committee meetings may also include the following: a) Apologies for absence b) Matlers arising from last meeting c) Correspondence d) Date of next meeting ADB means 'any other business'. This is for other relevant issues that were not included in the agenda. Management meeting AGENDA Date: 1 March Time: 14.00 Ve nue: Room 23M, Shaw House 1 Complaints about reception staff 2 New brochure 3 Price list for next year 4 New product presentation 5 AOB 128 scanned for Paul Jennings
WRITING FILE Action minutes For most business meetings. action minutes are more useful than full minutes. l\Ilinutes of the management meeting Date I March Venue Room 23M. Shaw House Present Chris Glover. Bill Brace. Gill Winstanley. Iwona Pawlowska, Gareth Massey Action minutes are intended to make sure that decisions of the meeting are understood and carried out. There is a brief summary of the discussion for each item on the agenda. I Guidelines for recelltion staff Following recent complaints about the attitude and professionalism of the reception staff, we all agreed that it is essential to produce a set of written guidelines. The Human Resources Department will also arrange additional customer service training to take pJace over the next two months. Action IP IP By 8 March 2 New brochure The Marketing Department is speaking to all senior BB 5 March managers about this on an individual basis. A draft brochure will be circulated so that it can be approved and sent to the printers by 15 March to be ready for The initials of the person responsible for carrying out any action required are given in the margin. along with any deadline. next 1110nth's trade fair. 3 Price list We agreed that our new prices this year will be contained in a separate booklet, rather than as part of the New Product Brochure. An updated list is being compiled. BB 15 March Next meeting: Venue: 18 March. 11.00 a.m. To be confirmed Action plan We plan to launch the new range in November. The following stages are all critical to the success of the launch. An action plan focuses on key events and is usually based on a timetable. Sentences are short. and verbs are usually imperatives (complete. agree. etc.). January Complete test marketing and report back findings to Research and Development. April Agree final specifications with manufacturers. Book advertising space with media agency. May, June Manufacturing July. August Distribution of stock to key wholesalers September, October Advertising campaign. including media interviews and features November Launch at Milan Trade Fair 129 scanned for Paul Jennings
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Paperback. Pub Date :2014-01-28 Pages: 288 Language: English Publisher: HarperCollins The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first. the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moores classic work up to date with dozens of new exa...