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Market Leader Intermediate 3rd edition SB


ACTIVITY FILE 12 Competition, Starting up, page 112 Key 1 2 a) 3 a) 3 3 a) 1 b) 2 4 a) 1 b) 2 5 a) 1 b) 2 b) 2 c) 1 6 a) 3 b) 2 c) 1 b) 2 c) 1 7 a) 1 b) 2 c) 3 c) 3 c) 3 c) 3 8 a) 1 b) 2 9 a) 3 b) c) 3 2 c) 1 10 a) 3 b) 2 c) 1 Over 26 You are extremely competitive. You have high standards and expect a lot from yourself and other people. You are probably an impatient person. You like to win at all times and get upset if you lose. You perform well under pressure and enjoy a challenge. 18-26 You are fairly competitive. You are competitive in areas that are important to you. You don't always have to be the best. You are pleased when other people are successful, such as members of your family or your colleagues. You don't believe that 'winning is everything'. 12-17 You are not very competitive. You believe it is more important to take part than to win. You enjoy working in a group rather than individually. You try to avoid pressure as much as possible. 11-10 You are not at all competitive. You are probably a good team player. You want to enjoy life and be as relaxed as possible. You don't like being the centre of attention. You try to avoid working under pressure or having to meet tight deadlines. 1 Brands, Skills, Exercise D, page 11 Student B In your opinion, the product is the problem. The jewellery is fairly fashionable, but not a lot different from competing products. You want to: o o o o o take the Cecile range out of the market and stop selling it. develop new jewellery which fills a gap in the market and which has an obvious USP (unique selling point). invest more money in research for new jewellery products. carefully study rival products to And out why they are so successful. market more unusual designs from young Asian and Indian designers. 2 Travel, Case study, page 20 Account Manager, BTS You agree to a meeting with NeoTech's Head ofTravel. Suggest that you meet at NeoTech's head office. Here is your diary for next week. 140 Monday Tuesday Wednesday Thursday Friday Morning Afternoon All·day meeting to discuss new business developments Presentation to the Board of Directors. You may be available late in the afternoon, after 5 p.m. All·day meetings with clients Medical check·up Writing a report scanned for Paul Jennings Free Flight to New York 6 p.m.

ACTIVITY FILE 4 Organisation, Skills, Exercise F, page 41 Student C You are a colleague of Students A and B from a subsidiary. You met Student A at the same conference last year. 1 Decide on the following: • company name • activity / area of business • department you work for • recent activities 2 Greet Student A and introduce yourself to the other people at the conference. Note: you enjoy talking about yourself and your free-time activities. 4 Organisation, Case study, page 43 Manager A You are strongly against the relocation. Listen to the opinions of the other members of the committee. Try to persuade them to oppose the relocation. These are some of your reasons. Add any other points you can think of. • The open-plan office in the new building will be unpopular with staff. Most people like to have their own office. • Young, talented graduates will not want to work in Beauchamp. They will prefer to be in Paris, so there will be a recruitment problem. • Some workers may choose to stay in Paris, but travel 120 kilometres each day to the new building. They will be tired and stressed, which will affect their work. • The move will have a bad effect on the work-life balance of most staff. • Overseas visitors enjoy coming to the European Head Office in Paris. Will they enjoy staying in a small, northern, industrial town? 6 Money, Case study, page 59 New Formula XF anti-wrinkle cream Description The anti-wrinkle cream is based on a secret formula. You visited a tribe in the Amazon jungle last year. The women had beautiful skin because of a cream they put on their faces. They taught you how to make the cream. The product will be aimed at women over 30. Why you want the money To manufacture the product, launch and market it. Advantages for tycoons You tested the cream with 200 women volunteers; 90% said the cream smoothed their skin and got rid of their wrinkles. The product should be a world-beater. Turnover/profit projections You do not have a business plan or turnover/profit projections. You want the tycoons to provide you with expertise in these areas. Negotiating terms You want the tycoons to invest $400,000 for a 30% stake in your business. Yo u may invent any other information you wish. Note: it is likely that the tycoons will ask fo r a bigger stake in your business. Yo u must decide if it is worth increasing your offer. Try to predict what questions they will ask you. scanned for Paul Jennings 141

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