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Market Leader Intermediate 3rd edition SB

DISCUSSION TEXTS

DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 1 BRANDS C) page 6 Talk about your favourite brands listening: An interview with a brand manager Reading: Building luxury brands - Financial Times Words thaI go with brand. product and market Present simple and present continuous Taking part in meetings Hudson Corporation: Decide how a luggage manufacturer can protect its brand Writing: e-mail UNIT 2 TRAVEL Talk about your travel experiences Listening: An interview with a sales director of a hotel chain British and American travel words Talking about the future Telephoning: making arrangements 8TS: Retain a travel agent's key client Writing: e-rnail C) page 14 Reading: What business travellers want - Financial Times UNIT3 CHANGE C) page 22 Discuss attitudes to change in general and at work Reading: Mercedes, shining star- Financial Times listening: An interview with a management Words for describing change Past simple and present perfect Managing meetings Acquiring Asia Entertainment: Solve the problems arising from a recent merger Writing: action consultant minutes WORKING ACROSS CULTURES: 1 SOCIALISING REVISION UNIT A C) page 30 page 32 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 4 ORGANISATION Talk about status within an organisation Reading: A successful organisation - Financial Times Words and expressions to describe company structure Socialising: introductions and networking InStep's relocation: Decide on the relocation site of a C) page 36 listening: An interview with a management Noun combinations shoe manufacturer Writing: e-mail consultant UNIT 5 ADVERTISING Discuss authentic advertisements Reading: A new kind of campaign - Financial Times Words and expressions for talking about advertising Starting and structuring a presentation Alpha Advertising: Develop an advertising campaign C) page 44 listening: An interview with a marketing Articles Writing: summary communications executive UNIT6 MONEY 00 a Quiz and discuss attitudes to money listening: An interview with an investment director Words and expressions for talking about finance Describing trends Oealing with figures Make your pitch: Present a new idea to investors C) page 52 Reading: An inspirational story - Sunday Times Writing: e-mail WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS REVISION UNIT B C) page 60 C) page 62 WRITING FILE SOCIAL-CULTURAL GAME ACTIVITY FILE C) page 126 C) page 132 page 134 scanned for Paul Jennings

CONTENTS DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT7 CULTURES =:J page 66 Discuss the importance of cultural awareness in business Listening: An interview with the manager of a cultural training centre Reading: Culture shock- Finance Week Idioms for talking about business relationships Advice, obligation and necessity Social English Business culture briefing: Prepare a talk on business culture Writing: report UNIT8 HUMAN RESOURCES Talk about job interviews Reading: Women at work- Thanh Nien News listening: An interview Expressions for talking about job applications -ing forms and infinitives Getting information on the telephone Fast Fitness: Find a new manager for a health dub chain Writing: letter =:J page 74 with an international recruitment specialist UNIT9 INTERNATIONAL MARKETS Discuss the development of international markets Reading: Trade between China and the US - Chino Doily, Reuters Listening: An interview Words and expressions for talking about free trade Conditions Negotiating Pampas Leather Company: Negotiate a deal on leather goods =:J page 82 with an expert on negotiating Writing: e-mail WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY REVISION UNIT C =:J page 90 =:J page 92 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 10 ETHICS Discuss questions of ethics at work Reading: The ethics of resume writing­ Business Week Words to describe illegal activity or unethical behaviour Considering options Principles or profit?: Debate some ethical dilemmas facing a =:J page 96 Listening: An interview with the director of Narrative tenses drugs company Writing: report an environmental organisation UNIT 11 LEADERSHIP =:J page 104 Discuss the qualities of good leadership Listening: An interview with the managing director of an executive recruitment company Reading: Leading L'Oreal Words to describe character Relative clauses Presenting Lina Sports: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail - Financial Times UNIT 12 COMPETITION Do a quiz on how competitive you are Reading: Head to head competition - Financial Times Idioms from sport to describe competition Passives Negotiating Fashion House: Negotiate new contracts with =:J page 112 Listening: An interview with a manager from the Competition Commission suppliers Writing: e-mail WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES REVISION UNIT D =:J page 120 =:J page 122 GRAMMAR REFERENCE AUDIO SCRIPTS GLOSSARY =:J page 146 =:J page 152 =:J page 167 scanned for Paul Jennings

  • Page 1: i 3rd Edition Intermediate Business
  • Page 5 and 6: INTRODUCTION What is in the units?
  • Page 7 and 8: Brand management UNIT 1 •• BRAN
  • Page 9 and 10: UNIT 1 •• BRANDS Restless pursu
  • Page 11 and 12: UNIT 1 •• BRANDS Ta king part i
  • Page 13 and 14: ARKETING STRATEGIE FOR EUROPE - OPT
  • Page 15 and 16: VOCABULARY British and American Eng
  • Page 17 and 18: UNIT 2 •• TRAVEL Counting the w
  • Page 19 and 20: UNIT 2 •• TRAVEL SKILLS Telepho
  • Page 21 and 22: Hotat Pf"obtart'l Last Thursday, I
  • Page 23 and 24: UNIT3 •• CHANGE Describing chan
  • Page 25 and 26: B Without looking back at the artic
  • Page 27 and 28: UNIT 3 •• CHANGE Ii )>> CDl.17
  • Page 29 and 30: UNIT3 •• CHANGE $ C01.18 Scott
  • Page 31 and 32: You are all attending a conference
  • Page 33 and 34: UNIT A •• REVISION SKILLS Compl
  • Page 35 and 36: UNIT A •• REVISION Cultures: So
  • Page 37 and 38: UNIT 4 •• ORGANISATION Company
  • Page 39 and 40: UNIT 4 •• ORGANISATION m Match
  • Page 41 and 42: UNIT 4 •• ORGANISATION SKILLS S
  • Page 43 and 44: UNIT 4 •• ORGANISATION Work in
  • Page 45 and 46: UNIT 5 •• ADVERTISING II Which
  • Page 47 and 48: UNIT 5 •• ADVERTISING II Find a
  • Page 49 and 50: UNIT 5 •• ADVERTISING SKILLS St
  • Page 51 and 52: UNIT 5 •• ADVERTISING You are m
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    UNIT 6 •• MONEY Financial terms

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    UNIT 6 •• MONEY Kieran Prior: G

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    SKILLS Dealing with figures USEFUL

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    UNIT 6 •• MONEY )>> C01.41 List

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    You work for a large multinational

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    UNIT B •• REVISION WRITING Put

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    UNIT B •• REVISION 2 Complete t

  • Page 67 and 68:

    _mWiil! Cultural differences • so

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    _M"IiI! Culture shock UNIT 7 ••

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    UNIT 7 •• CULTURES Il })) C01.4

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    UNIT 7 •• CULTURES >l) CD2.3 Ro

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    UNIT 8 •• HUMAN RESOURCES VOCAB

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    UNIT 8 •• HUMAN RESOURCES Artic

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    UNIT 8 •• HUMAN RESOURCES SKILL

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    Education: Finished secondary schoo

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    UNIT 9 •• INTERNATIONAL MARKETS

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    UNIT 9 •• INTERNATIONAL MARKETS

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    UNIT 9 •• INTERNATIONAL MARKETS

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    An Argentinian exporter is negotiat

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    G Sven Selig travels to Brazil Sven

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    UNIT C •• REVISION , To: ) I J

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    UNIT C •• REVISION 9 Internatio

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    _join\il'M Right or wrong look at t

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    UNIT 10 •• ETHICS D Read the ar

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    UNIT 10 •• ETHICS SKILLS Consid

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    UNIT 10 •• ETHICS Discussion to

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    UNIT 11 •• LEADERSHIP II Comple

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    UNIT 11 •• LEADERSHIP D Without

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    UNIT 11 •• LEADERSHIP III What

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    UNIT 11 •• LEADERSHIP Franco Ro

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    UNIT 12 •• COMPETITION rJ There

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    UNIT 12 •• COMPETITION D Match

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    ___ ji!i!t Negotiating UNIT 12 •

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    Quantity Product features Unit cost

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    CULTURAL AWARENESS .. COMMUNICATION

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    UNIT 0 •• REVISION Dear Mr Patt

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    UNIT 0 •• REVISION 2 Complete t

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    WRITING FILE E-mails To: tom.hunt@

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    WRITING FILE Action minutes For mos

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    WRITING FILE Summaries When you sum

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    How to play THE SOCIAL·CULTURAL GA

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    ACTIVITY FILE 2 Travel. Case study.

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    ACTIVITY FILE 8 Human resources, Re

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    ACTIVITY FilE 11 leadership. Case s

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    ACTIVITY FILE 4 Organisation, Skill

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    ACTIVITY FILE 11 leadership, Case s

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    ACTIVITY FILE 6 Money, Case study,

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    GRAMMAR REFERENCE II Past simple an

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    GRAMMAR REFERENCE II Modal verbs II

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    GRAMMAR REFERENCE m Relative clause

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    AUDIO SCRIPTS R/D/T Yeah. True. e M

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    AUDIO SCRIPTS CDl TRACK 20 0= JAMES

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    AUDIO SCRIPTS IUght, that's ali i h

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    AUDIO SCRIPTS 7 When I visited Chin

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    AUDIO SCRIPTS C02 TRACK 13 (I = INT

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    AUDIO SCRIPTS At times, they r:'lis

  • Page 165 and 166:

    AUDIO SCRIPTS For example, one of o

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    GLOSSARY banner ad n. [C] an advert

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    GLOSSARY downturn n. [C, U] the par

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    GLOSSARY loan n. [C] money borrowed

  • Page 173 and 174:

    GLOSSARY real estate n. Am£[U] 1 l

  • Page 175 and 176:

    GLOSSARY 2 take something on: to ag

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