1 Socialising o I» C01.19 Listen again and answer the questions. 1 What do Antonio Silva and james Whitfield say when they first meet each other? 2 Complete the chart with information from the conversation. Antonio james o In small groups, discuss this question. If you're listening to spoken English. what do you find most difficult? • the speaker's accent • the speed at which he/she is speaking • the words he/she uses Type of company office equipment job title Company performance Flight Accommodation 5yrtem' Anolyrt o Look at these strategies for dealing with accents. Rank them in order of the ones you prefer (1 = best strategy, 6 = worst strategy). • Ask the speaker to talk more slowly. • Ask the speaker to repeat what he/she said. • Check that you understand by saying things like 'Are you saying ... ?', • Interrupt and ask questions to slow the speaker down. • Listen to English radio on the Internet. • Watch English·language films. Are there any other strategies you would use? G If you were meeting a group of business people for the first time in a social setting, e.g. in the bar of a hotel or the restaurant at a conference, what subjects would you discuss in the first half hour? e I» C01.19 Listen to the first part of a conversation between two executives. They are attending a conference in Seattle, USA, on management software systems. They meet at the hotel breakfast table, introduce themselves and have a conversation. Answer the questions. 1 What are the names of the two executives, and where do they come from? 2 Which of these subjects do they mention? a) the name of their company b) their position in the company c) where they are from d) the performance of their company e) their journey to the conference centre f) their reason for coming to the conference g) their accommodation o I» CD1.20 Listen to the second part of the conversation and answer the questions 1 Who is: a) a senior official? b) a director? c) a managing director? 2 List the two topics which they discuss in their conversation. e I» CD1.20 Listen again and fill in the gaps. james Antonio Klaus Let me do the introductions. I'm james Whitfield, I'm from Atlanta, Georgia, and I'm a ........... 1 for New Era . . ...... . .... 2 Antonio Silva from Brazil. He's a .... ...... 'with an office equipment firm. II ... 5. I'm Klaus Liebermann, t'm a colleague of James's. I'm the ........... 6 of New Era's ............ '. And this is Ludmila Poigina from ............ '. She's a director of an engineering company. o Which ofthe executives: a) has not yet seen the city? b) has already seen some of the city's sights? c) probably knows the city quite well? o Two speakers, David Broadus and Jerry Chin, are strongly recommended. What is said about each one? scanned for Paul Jennings
You are all attending a conference on customer care at a large hotel in New York. You all meet in the hotel restaurant and find yourself on the same table. You must introduce yourself and have a conversation. Find out two things you have in common. 1 Work in groups. Choose one of the following roles. • Manager of a five· star hotel • Sales Supervisor in a large department store • Manager of a regional branch of a bank • Head of Customer Service in a mobile phone company • Owner of a chain of prestige hairdressing salons • Manager of a call centre • Owner of an expensive restaurant • Sales Representative of a real·estate agency 2 Prepare for the task by looking at the questions below. Make notes of your answers. 3 When you are ready, meet the other members of your group and practise your social English. How will you introduce yourself? Whot is your name and nationality? Where are you from? What is your position and the name of your company or business? How is the business doing? Is it successful or in difficulties? How did you travel to the conference? Were there any problems getting there? Where are you staying? Are you satisfied with your accommodation? If not, why not? Have you visited the sights of New York yet? If not, do you wantto visit them? If so, which ones? Which speakers interest you? (There are four main speakers from the US, France, Switzerland and Hong Kong.) scanned for Paul Jennings
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Paperback. Pub Date :2014-01-28 Pages: 288 Language: English Publisher: HarperCollins The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first. the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moores classic work up to date with dozens of new exa...