UNIT 4 •• ORGANISATION III Match each noun (1-10) to two of the following nouns (a-c) to make word partnerships. 1 business a )----vH't:tY c[ objectiv G) plan =:::> 2 management a) style b) technology c) consultant 3 sales a) team b) revenue c) 4 customer a) care b) team c) 5 company a) house b) headquarters c) 6 product a) profit b) line c) 7 consumer a) goods b) logos c) 8 research a) project b) findings c) 9 information a) technology b) force c) 10 computer a) union b) program c) trade loyalty logo range awareness knowledge desk virus III Make sentences with the noun combinations in Exercise D. EXAMPLE: We oeed to Q9ree ovr bv,ioeH objective,. LISTENING Analysing company organisation m )>> C01.24 listen to Richard Rawlinson, Vice-President of the management consultants 8002 & Co. Which four areas does 8002 & Co look at when analysing a company's organisation? m ))) C01.25 listen to the second part of the interview and answer the questions. 1 What do you need to answer on the website orgdna.com? 2 What are your answers compared to? 3 What can the comparison recognise? 4 How does Booz & Co analyse a company in more depth? II ))) C01.26 listen to the third part and answer the questions. 1 How was the American company organised? Richard Rawlinson 2 What did Manufacturing and Marketing do? 3 What was the company not very good at? 4 How did the consultants want to change the organisation? III )>> CD 1.26 listen to the third part again and complete the gaps. We did a lot of looking at how the business ............'. where products were ...... where they were ... . ......... J. how competitors were .....• . And we also had to spend a lot of time thinking about whether we needed .... . ..: or whether every single business unit would report back to the . .. . .. , ... ,6, ert in the US. Watch the interview on the DVD·ROM. III Would you prefer to work for a company where the headquarters make the major decisions or for one in which regional offices are given considerable decision-making powers? 40 scanned for Paul Jennings
UNIT 4 •• ORGANISATION SKILLS Socialising: introductions and networking iii )>> C01.27, 1.28, 1.29 listen to the three conversations. Choose the correct description for each one. a) Greeting someone and talking about the weather b) Introducing another person c) Introducing yourself and giving information about your company d) Greeting someone and talking about the past / changes III )>> CD1.27 listen to the first conversation again and answer the questions. 1 Which of these expressions do you hear? a) Nice to see you again. c) Excellent! e) I changed my job last year. b) Fine. thanks. d) How about you? f) I'm in banking now. 2 Who is Head of Marketing? 3 Who now works in Anance? II »)) C01.28 listen to the second conversation again and complete the chart. Name Bob Danvers Karin Schmidt Company Activity III )>> CD 1.28 listen to the second conversation again and complete this extract. Bob Well, we're basically an ............' business. We supply companies and organisations with various services including IT, .... ............ .......', travel and even cleaning services. Karin I see. And is it a new company? Bob No, we're well established. The company was ... ' in the mid-1980s, and we've been growing rapidly ever since. It's organised into four ... . We have over 7,000 ............'; we've got our .......... ..' in London and ....... in New York, Cape Town and Sydney - so we're pretty big. D )>> C01.29 listen to the third conversation again and answer the questions. 1 What expression does Frank use to introduce Nathalie? 2 Why could Nathalie be helpful to Christoph in his work? 3 What interest do they share? II Work in groups of fo ur. You are all attending the same conference. Student A: } Student C: Turn to page 141. Turn to page 135. Student B: Student 0: Turn to page 143. USEFUL LANGUAGE GREETINGS Hello, ... . Great to see you again. Hi, ... . How are you? How's everything going? RESPONDING Fine, thanks. Not too bad, thanks. Pleased to meet you. INTRODUCING INTRODUCING TALKING ABOUT NETWORKING YOURSELF SOMEONE ELSE YOUR COMPANY We're very I'm from ... / I'm Can I introduce you The company was interested in ... with ... / I work for ... to Miriam? founded in ... Do you know anyone (company) Robert, have you We make/ who could help us? I'm in sales. met Vladimir? manufacture/sell/ Could you let me distribute/supply ... I'm in charge of ... TALKING ABOUT have their contact I'm responsible for ... COMMON INTERESTS We have details? subsidiaries/ I work with ... You and Tom have Could I call him and facto ri es / b ra nc h es/ something in mention your name? outlets in ... common. Let me give you my We have a workforce You both like / enjoy / business card. of 2,000. are interested in ... scanned for Paul Jennings 41
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Paperback. Pub Date :2014-01-28 Pages: 288 Language: English Publisher: HarperCollins The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first. the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moores classic work up to date with dozens of new exa...