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Market Leader Intermediate 3rd edition SB


STARTING UP EI What do you miss most about your own culture when you go abroad? III Why is cultural awareness important for businesspeople? Give examples. II What is culture? Choose the four factors that you think are the most important in creating a culture. Give your reasons. climate historical events language architecture behaviour and attitudes institutions religion social customs and traditions cuisine geography ceremonies and festivals arts III Do you think cultures are becoming more alike? Is this a good thing or a bad thing? Give reasons for your answers. Think about: • improved communications • global business • cheap foreign travel • trading groups (such as the EU, ASEAN, USAN) 66 D How important are these things when doing business in your country? Are they a) important, b) not important or c) best avoided? • exchanging business cards • shaking hands • bowing • kissing scanned for Paul Jennings • being formal or informal • punctuality • humour • eye contact

_mWiil! Cultural differences • socialising with contacts • small talk before meetings • accepting interruption • giving presents • being direct (saying exactly what you think) • using first names )>> (01.44 Jeff Toms is Marketing Director at an international cultural training centre. Listen to the first part of the interview and answer the questions. 1 What two factors affect the 'Middle East clock'? 2 What can cause problems for Americans when they do business with Latin cultures? Il )>> (01.45 Listen to the second part of the interview and say what qualities companies should look for when sending staff abroad. II )>> (01.46 Listen to the final part of the interview and complete the gaps. I think also one of the key features of the successful ____________ ____________ ' is to be non· 0 • • • • • • • • • • • 1, For instance, if you're coming from an Asian culture to try and do business with a Western culture, for certain the way that people do things will be fundamentally different Jeff Toms - the _._._. __ ._._', the structure, the ._._ .. _ . _ . _ _ . _ . _ .. _ . _ . _', the seniority and the _ _ _ _ _ _ _ _ _ _ _ S of the people you're doing business with - will be fundamentally different. Watch the interview on the OVO-ROM_ If you could be sent anywhere in the world to work, which country would you choose? What aspects of its culture do you particularly like? scanned for Paul Jennings 67

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