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xmlguide

Transact XML Contact

Transact XML Contact List You will select a Contact List from the Shared folder and attach it to the mailing template. Refer to the Databases topic in Online Help for more information. Email Body Your email body can contain HTML (or you can create a text-only version) and you can include hyperlinks, personalization tags, dynamic content, and more. Personalization Tags You can add Personalization tags from the personalized fields created in the How do I set up my database for Transact XML? link on this topic page. However, you can personalize your mailing template without having those fields in your database. You can insert Personalization tags into the body of a mailing template, and they will correspond to personalization tags defined in the database fields in Engage or in the Transact XML Submit document. You can also pass the content for Personalization tags in the XML Submit document, but you must include them as fields in the template if using them to substitute values from XML tags. In addition, if you want to save the values for these fields, you must also include them in the database fields. In the example below, the user defined the personalization tag %%WORLDAIR_CONFIRMATION_BODY%% The personalization tag is the only content in this mailing template. The content for the tag will be passed in the XML Submit document in the TAG_NAME / VALUE element as HTML in a CDATA section. 20 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.

Transact XML The HTML can include the entire email body. Information in the submitted XML document must correspond to the template field (personalization) tags, shown in the XML Submit document example below: somebody@anotherdomain.com HTML World_Air_Confirmation_Body body of the email.]]> To permit dynamic change in the content, place the message content in the XML Submit document CDATA. For standardized messages, put the message in the template and create multiple templates with multiple messages. Refer to the Using Dynamic Content topic link for more information. Settings for Tracking Tracking determines how the mailing is tracked and reported in Mailing Reports. Unique tracking is the most common type of tracking selected. It is the default setting for a mailing and provides detailed reporting for all contacts. Go to the Dynamic Link Leader (DLL) Encoding section for more information. Completing the Mailing Template You'll need to perform the following steps to complete the Mailing Template: 1. Create a Mailing Template 2. Add the content to the Mailing 21 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.