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5 months ago

xmlguide

Transact XML

Transact XML Specifically, Silverpop hereby grants you a limited, nonexclusive, nontransferable, nonsublicensable, worldwide right to use the XML API in support of your development efforts only. All rights not expressly granted to you are reserved by Silverpop. You shall not (i) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the XML API or Transact in any way; or (ii) reverse engineer or access the XML API or Transact in order to (a) build a competitive product or service, (b) build a product using similar ideas, features, functions or graphics, or (c) copy any ideas, features, functions or graphics, except with Silverpop’s prior written approval in each instance. Licenses cannot be shared or used by more than one individual. 2 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.

Transact XML Transact XML Overview Transact XML in Engage: User Set Up Managing Transact XML Transact XML for Developers Maintenance Troubleshooting Overview What is Transact XML? Silverpop’s Transact XML (Extensible Markup Language) API provides a mechanism for generating high volume, personalized event-triggered messages. Silverpop Transact assembles the email body, personalization, and content, using a highly customizable transaction email template that you create in Engage, and then sends the email to your contacts. Transact provides detailed tracking, a high level of deliverability, and roundtrip reporting. Transact and Engage work together to provide our clients with a solution that makes your Automated Messages powerful and effective, yet easy to execute. With Silverpop Engage Transact you can: • Easily generate rich HTML messages for receipts, notifications, and alerts from any message source across your organization • Ensure that each message includes appropriate branding elements • Include important and relevant cross-sell and up-sell messaging • Track opens, clicks, and other contact actions • Improve deliverability rates Who uses Transact XML? Transact XML is for organizations that prefer to initiate triggered messages and deliver message content using an API. 3 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.