Transact XML Composing a Link The following illustrates how to compose a variety of links for the transaction email. In the sample transaction email below, the following hyperlinks are illustrated: • A hyperlink to the sponsor’s Web site with tracking but no personalization. • A hyperlink to a lodging Web site with tracking. • A hyperlink to a special offer Web site with an offer number and with tracking. See the examples below for the preferred composition of links A, B, and C in the XML Submit section. 52 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.
Transact XML Link A: Hyperlink to the sponsor’s Web site included in the Silverpop Engage mailing body. Example 1 – Contact View (Email Message) Example 2 – Mailing Template XML Personalization You do not need a Personalization element for this example. Engage will automatically track all hyperlinks included in the Silverpop Engage mailing body. You can also place text and hyperlinks in the XML (see Link B example below). Link B: Hyperlink to a lodging Web site (with tracking). Create a hyperlink to substitute using a field (HotelBrand_Link) in the template text: Example 1 – Contact View (Email Message) 1 Note: In the example email text, you would need to use another XML tag and Template field (both not shown) to change the “SleepBetter” brand name to correspond with the hyperlink. 53 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.
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