vs. ROTOGRAVURE The two main types of printing typically used in package manufacturing are flexographic and rotogravure. Like anything, there are advantages and disadvantages to both. Flexographic printing is a relief printing method similar to letterpress printing that employs soft polymer plates and fast-drying inks. It can be used on a wide variety of substrates and is the most versatile of all printing options. Rotogravure printing, on the other hand, involves the use of a cylinder. The image is etched (often-laser etched) into the cylinder, then the ink is applied and wiped down before printing takes place. It provides superior graphic reproduction but can be very costly when compared to other printing methods. Flexographic printing has become increasingly popular over the last number of years and Tempo Plastics uses this method exclusively. Global trends indicate an almost 8% year-over-year growth in the format. It can be used on almost all non-absorbent materials which means it’s great for text printing on all package formats. Expanded gamut and Full HD Flexo printing allows flexo printers like Tempo Plastics to reproduce a wide-range of colors, and quick-dry inks are designed to be food-safe and increase production speed. The polymer plates used in flexo printing can print millions of impressions and can be produced in a shorter time than rotogravure cylinders— almost 8x shorter! This means it’s more efficient for short or multiple runs and easier to correct issues or make design updates. Finally, it is more cost-effective. Rotogravure cylinders are far more costly to produce.
NEXT STEPS Your product packaging is just as important to your consumers as what’s inside. If you have decided flexographic printing sounds like the right fit for your product, contact us today. Our experienced sales team combined with state-of-the-art Full HD Flexo printing technology will ensure your graphics are produced at the highest quality. We take the greatest care in the work that we do for you, so you’re always getting the best we have to offer. Our experienced PrePress team are actively involved with your Account Manager to assist in: Transform your own graphic designs or artwork, making them flexographic-friendly Manage conventional and digital workflow, from initial development to plate making Manage your brand’s design elements through consistency and attention to detail