design3
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Texture<br />
115<br />
Figure 3.36. Minimalism in Shirts in Bulk<br />
The focal point of this site is the supersized header welcomes new visitors. Like the cover of a<br />
magazine, the logo, navigation, and content description are overlaid on top of the main imagery.<br />
The print design look is continued below this as the content is divided into tight, grid-based columns.<br />
It has the appearance of a printed catalog, but on the Web.<br />
Starting Your Own Textural Trends<br />
As illustrated by the websites I’ve featured above, texture can have a big impact on how people<br />
perceive your design. Staying on top of current web design trends is essential to creating effective<br />
contemporary designs, but having a knowledge of past modes that occurred outside the ethereal<br />
history of the Internet will help you to establish your own style and original designs.<br />
Some of the most useful web design resources can be found in the art history section of your local<br />
bookstore or library. Becoming familiar with the architectural patterns of the High Renaissance,<br />
investigating the realism movement (and understanding how it influenced artists like Van Gogh<br />
and Cézanne to break all the rules on texture in paintings), and learning how modernism set the<br />
course for the design trends of today will help you do more than answer Jeopardy questions. A<br />
knowledge of graphic design history will expand your visual toolbox, giving you the creativity to<br />
develop a style that’s all your own, and the artistic variety to suit any client’s needs.<br />
Ultimately, the image that your clients are trying to establish, and the communication goals they’ve<br />
set, should be the determining factors in how much and what types of texture you apply. And<br />
speaking of clients, it’s about time for us to check back on how it’s all going with the Southern<br />
Savers redesign.