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32 The Principles of Beautiful Web Design Expansive Footers This one is less of a trend and more an ongoing phenomenon. I featured expansive footers in the first edition of this book, and these continue to grow today, both in size and in the types of information people are putting in them. Rather than using the footer for just essential links and a copyright notice, many sites are utilizing this once-neglected piece of page real estate to include contact information, expanded site navigation, and social media content. Although putting a site’s main navigational element at the bottom of the page is a bad idea, including “bonus” navigation and content in that space is an obvious solution. A great example of this trend is YoDiv’s 24 massive footer section. Figure 1.33. Presenting extra content in the footer at YoDiv See also: ■ Mozilla at http://mozilla.org/ ■ Creamy CSS at http://creamycss.com/ ■ SitePoint at http://sitepoint.com/ Bare-bones Minimalism Similar to the navigationless magazine style and quite contrary to the expansive footer concept, many sites are removing a lot of the standard web content fare. Minimalist design is all about reducing 24 http://yodiv.com/
Layout and Composition 33 your design to the most essential elements. In Figure 1.34, Analog Coop 25 accomplishes this by reducing its copy to a single, fun-to-read page. For Kha Hoang, 26 being a minimalist is having a home page with simply a list of portfolio links, a quote on design, and some contact info. It’s an easy concept to apply: just go through each element of each page and ask yourself what it’s adding to your website. If you’re without an answer, toss it out. Figure 1.34. Two flavors of minimalism: the Analog Coop and the portfolio of Kha Hoang Minimalism isn’t a new design trend by any stretch of the imagination—even on the Web. In the art world, the minimalist movement of the 1960s and ’70s was a reaction against the overly selfexpressive era of abstract expressionism. Similarly, the recent explosion in minimalism and singlepage designs on the Web is a reaction against the overly interactive Web 2.0 era. It’s an attempt at balancing out the hustle and bustle of social media with the equivalent to a peaceful café or quiet art gallery. See also: ■ Brand New at http://www.underconsideration.com/brandnew/ ■ Sage Media at http://www.sagemediari.com/ Fresh Trends With every passing year, new techniques pop up that are interesting or simply offer new ways of getting attention. They employ new capabilities or new scripts, and are rapidly adopted across the field of web design. The latest trends do just that—harnessing the power of JavaScript or CSS3 to add new capabilities, effects, and functionality that we’ve never seen before. 25 http://analog.coop/ 26 http://khahoang.com/
Page 1: Summary of Contents Preface . . . .
Page 4 and 5: iv The Principles of Beautiful Web
Page 7 and 8: Table of Contents Preface . . . . .
Page 9 and 10: ix Color Scheme Designer 3 . . . .
Page 11: xi Creative Image Treatments . . .
Page 14 and 15: xiv bathroom with the work that we
Page 16 and 17: xvi Tips, Notes, and Warnings Hey,
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Page 65 and 66: 2 Chapter Color Whether you’re de
Page 67 and 68: Color 51 reason, it’s often used
Page 69 and 70: Color 53 Figure 2.5. Calming stones
Page 71 and 72: Color 55 Figure 2.7. These wind tur
Page 73 and 74: Color 57 Chromatic Value The measur
Page 75 and 76: Color 59 Figure 2.12. The tradition
Page 77 and 78: Color 61 thick that you’re unable
Page 79 and 80: Color 63 Another example of saturat
Page 81 and 82: Color 65 An Analogous Color Scheme
Page 83 and 84: Color 67 Figure 2.22. Blinksale’s
Page 85 and 86: Color 69 put off by the stark contr
Page 87 and 88: Color 71 Figure 2.27. Cross Cross C
Page 89 and 90: Color 73 Figure 2.30. The Bulls+Arr
Page 91 and 92: Color 75 Figure 2.34. The adventuro
Page 93 and 94: Color 77 Table 2.1. Counting from 1
Page 95 and 96: Color 79 Scheme Designer 3 works. U
Page 97 and 98: Color 81 Figure 2.39. Pictaculous C
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Color 83 Figure 2.41. A mood board
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3 Chapter Texture There are many we
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Texture 87 Figure 3.2. The A-Team b
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Texture 89 Figure 3.5. Geometric an
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Texture 91 Rounded Corners So we’
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Texture 93 Figure 3.10. Ithaca Even
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Texture 95 Figure 3.12. Speed Kids
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Texture 97 Figure 3.14. Perspective
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Texture 99 Figure 3.17. A clear and
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Texture 101 Although repetitious ba
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Texture 103 declaration background-
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Texture 105 Figure 3.25. Three repe
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Texture 107 Figure 3.27. Team Fanny
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Texture 109 said, just because you
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Texture 111 This site certainly fal
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Texture 113 Another notable example
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Texture 115 Figure 3.36. Minimalism
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Texture 117 Figure 3.38. The site d
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120 The Principles of Beautiful Web
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