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Color<br />

71<br />

Figure 2.27. Cross Cross Coffee Cup: a textbook example of complementary colors<br />

Common Complementary Pitfalls<br />

Since complementary colors are so different from each other in many ways, they can cause an effect<br />

known as simultaneous contrast when placed together: this is when each color makes the other<br />

appear more vibrant and dominant. This is actually what makes complementary color schemes so<br />

successful at moving visitors’ eyes around a composition. However, it can be horribly painful when<br />

complementary colors are used in a foreground–background relationship, as they are in Figure 2.28.<br />

Figure 2.28. Beware of simultaneous contrast!<br />

Another common pitfall is to choose colors that aren’t directly opposite one another on the color<br />

wheel, yet aren’t close enough to be analogous colors. These combinations are known as discordants<br />

because the colors will often clash with one another, causing viewer discord. In fact, 1980s fashion<br />

was all about discordant colors. Seeing a discordant color scheme these days tends to bring back

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