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4 months ago

ATA_Ideation_sm (1)

Ask. PLAN INITIATE

Ask. PLAN INITIATE SYNTHESISE ASK THINK Rapid Ideation & Solution Finding

Introduce a strong innovation question to guide ideation. A good question will be simple, challenge the status quo, and be slightly counter-intuitive. Suggestive – “How might we…?” Devil’s Advocate – “What if money were no option?” Contrary – “What if it wasn’t open source?” Reversal – “What if the passengers served the air attendants? Time – “Imagine 20 years in the future/past…” Provocation – Photo/artifact/quote/statistic Rapid Ideation & Solution Finding

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