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ATA_Ideation_sm (1)

Part 2: Convergent

Part 2: Convergent thinking. This is a selective critique and combination of ideas in order to develop strong concepts. • intelligently refine ideas by strengthening them • combination forces new thinking and creativity around how new solutions can be made and differentiated • create clusters of complementary ideas and add more texture and detail by using affinity clustering Rapid Ideation & Solution Finding

Synthesise. PLAN INITIATE SYNTHESISE ASK THINK Rapid Ideation & Solution Finding

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