8 months ago

Shining Examples of Successful CRM Software Use in the Energy Sector

In the 'Shining Examples' brochure, you will get to know managers and other employees who use EVI/TINA as a tool for strategic customer orientation and process optimization.


HESSISCHER LANDTAG, WIESBADEN Since its first session in December 1946, the regional parliament of Hesse has been located in the former city palace of the dukes of Nassau in Wiesbaden, the regional capital of Hesse. © - Branko Srot 36

Specifically addressing target groups via newsletter directy from the CRM APPLICATION FIELDS AND BENEFITS ESWE VERSORGUNGS AG EVI is the basis for all customer communication The sales staff of ESWE Versorgungs AG successfully manages the communication with customers with the campaign management module in EVI. In addition, the newsletter tool INXMAIL was integrated. This way, ESWE can talk to its customers directly from the CRM. Targeted information for each customer group The comprehensive overview of customer data in EVI enables ESWE to specifically select customers. Often, only a couple of hundred customers are informed at once about targeted offers. Large target goups with more than 100,000 recipients are reached equally fast via the newsletter function. The uncomplicated creation and the easy sending process make a standardized and automated communication possible. High response rates thanks to fitting content Newsletters consist of attractive pictures and individualized content for the customers. This way, the recipients' needs are addressed and they respond with very positive feedback to the offers of ESWE. FACTS (2016) • nLocated in: Wiesbaden • nCustomers: ca. 300,000 • nRevenue: 381.7 million € • nStaff: 557 • nEVI in use since: 2002 • nWebsite: »Our messages are received extraordinarily well by our customers. This is a crucial factor for our success.« Peter René Deuter, Frank Schummer Energy Procurement and Sales Controlling ESWE Versorungs AG 37 37