20— Vanguard, WEDNESDAY, APRIL 11, 2018 Moisturisers: Quest for consumer satisfaction triggers product innovation Stories by Princewill Ekwujuru The quest to satisfy customers' desire for more value have triggered upsurge of innovative product changes by producers of moisturising creams in the health and beauty market. This is reflected in the intense marketing strategies adopted by producers to rekindle consumer loyalty to their various brands. The manufacturers have also accelerated research on different skin types in a bid to reformulate and produce more skin-friendly products. This became necessary when market insight showed a sustained rise in population and growing desire for smooth and healthy skin, all in a bid maintain youthful look. The result is an upsurge in demand for moisturising creams, which defied the adverse macroeconomic situation of the country. Consequently, to remain relevant in the market, the manufacturers have started to adopt critical marketing measures such as repackaging, redesigning of product shape, colour and size, including additional fragrance for increased customer attraction and patronage. These developments have however, narrowed contenders to local and imported moisturising creams of Dove, produced by Unilever Nigeria Plc; Olay, manufactured by Procter and Gamble. Others are imported brands that have helped to heighten competition for market share which include, Nivea, Aveeno, CeraVe AM, ACCA Kappa, Palmer’s Cocoa Butter, Bliss Body Butter, Aqua Phor, Amlactia, Rosen cream among others. Vanguard’s Companies and Markets, C&M, findings reveal that consumer indifference towards the various products in the market, compels them to be attached to a particular brand. Consumers’ reaction However, majority of the consumers and distributors who spoke to C&M, indicated preference for Nivea, Dove, Aveeno, Olay, CeraVe and Aqua Phor for their gentleness on the skin. A consumer, Ms. Josephine Ibekwe, who indicated preference for Olay said: “It goes on smoothly; works well under makeup, and can even moisturise combination skin type without leaving you looking shiny. This product is non-comedogenic (will not block your pores) and also comes in oil-free and fragrance-free formulas to suit oily or sensitive skin types, respectively.” Another consumer, Tayo Adepetu, said: “Depending on your skin type, if you are able to find the cream that suits you, you may say the cream you are using is the best. Most creams are good. I believe no company will like to put out bad product for consumers to buy.” Mrs. Joan Iheukwumere, who operates a cream shop in Surulere, said: “If you have sensitive skin, fragrance-free CeraVe AM Facial Moisturising Lotion is one of the few sunscreen-containing products that probably would not cause any irritation or redness. Its broad-spectrum protection can also help prevent sun damage and reduce your risk of skin cancer. Meanwhile, CeraVe AM as a lotion does a beautiful job of moisturising and soothing your skin. Thanks to moistureboosting, skin-nourishing ingredients like ceramines, niacinamide and hyaluronic acid.” Distributor speaks A distributor, Omeje Onovo of Omeruibe Enterprises, said that majority of the moisturising creams in the market are doing well, especially those products which address skin irritation. He, however, noted that Nivea, Dove, Aveeno, Olay, CeraVe AM are the preferred moisturising creams in the market today. Expert speaks A dermatologist, who simply gave her name as Arinke, who is into private practice, said: “Taking care of your skin does not have to mean a complicated beauty routine: For many people, using a good facial cleanser, followed by a quality face moisturiser at least once a day, makes a huge difference. *From Left: Santosh Kumar, Regional Sales Manager, South-West; Utkarsh Tyagi, Brand Manager; Swatanter Saraswat, Head of Sales & Marketing; Akpororo, celebrity comedian; Kumar Venkataraman, Managing Director, Sweet Nutrition Limited, at Choco Love Product launch/Press briefing held in Lagos. MTN Foundation fetes kids across Nigeria THE MTN Foundation has put a smile on the faces of about 1,500 kids in 36 institutions across the country. Each establishment was gifted foodstuff and baby care products. According to Dennis Okoro, Director, MTN Foundation, “the provision of basic living amenities and consumables to the less privileged is critical to the growth and development of our country. We are passionate about this and that is what these initiatives are about, making life better for the children of this great nation.” The management of the homes visited expressed their gratitude for MTN Foundation’s care, which they described as timely and uplifting. MTN Foundation Director, Mrs Mosun Bello-Olusoga noted that “Children’s homes such as these typically have a hard time sourcing funds. We all need to do our part, we all need to do more. Moments like these give us the opportunity to step out, reach out and show love.” During each visit, MTN staff and representatives of the Foundation spend time with the children, talking about life, interests and inspirations as well as playing with the kids. “These are very special places with very special children. Bursting with ideas, kids are such great dreamers not bound by perceived limitations. They are so full of love, children are Swift to deploy 10,000 hotspots in Lagos Swift Networks said it is going to deploy 10,000 free Wi-Fi across Lagos. The company said the deployment will be made possible in partnership with residential customers. The product, named Red Cheetah, is expected to help deepen Nigeria’s broadband penetration and aspiration for universal internet access for greater social equity and inclusion. The Managing Director/ Chief Executive Officer of the company, Charles Anudu, at the introduction of the product in Lagos said the company’s plan is to roll out an initial 10,000 Red Cheetah hotspots in Lagos and then extend to other parts of the country. “The Red Cheetah service model follows in the company’s tradition of demystifying and making technology work for Nigerians so that they can hook up to the digital world to explore, work and entertain more efficiently. “We are excited to pioneer this cutting edge service model and will rapidly extend it to more cities in Nigeria and the continent. The security of every user’s access is enhanced by the Red Cheetah App which establishes a distinct and secure Virtual Private Network, VPN connection to the internet for each device on the platform. I strongly believe that this dogged work of over two years is the ideal model that will empower Nigerians to live their most productive lifestyles in a digital world. I am extra proud that everything about Red Cheetah is Nigerian and shows what we can achieve when we commit to solving the problems of our society, taking our context into consideration.” Cadbury plans $50m healthy lifestyle programme for children, families CADBURY Nigeria Plc and other companies under the Mondelez Group have initiated a $50million healthy lifestyle programme aimed at bringing nutrition education, active play and fresh foods to at-risk children and their families in Nigeria. The company joins nine other countries in the Mondelez International family in this initiative which will involve a $50million multi-year commitment to promote healthy lifestyles and address obesity. an inspiration to us all! I am grateful and honoured to have been part of this,” said Adekemi Adisa, a General Manager in MTN’s Human Resources Division. Places visited include Kids with a vision Foundation, Jos; Katsina Children’s Home; Al Ansar Home, Abuja; Bethesda Home for the Blind, Lagos and others. In a statement, the Managing Director of Cadbury West Africa, Mr. Amir Shamsi, said: “This is the first-ever Mondelez International Foundationfunded effort in Nigeria. The programme, which will run over a three-year period, is targeted at nearly 6,000 children and families in nine schools. It will operate in Cadbury Nigeria (Ikeja and Ondo) and focus on nutrition and healthy lifestyle.” Shamsi further stated that the Foundation will partner Helen Keller International to teach about 6,000 children the importance of proper nutrition, physical activity and gardening through in-school and afterschool activities. “Making a positive impact on the people and the planet is at the core of who we are,” added Sarah Delea, President of the Mondelez International Foundation, in a statement. “Since 2012, our partners and their programmes have been transforming the lives of more than a million children around the globe by increasing their nutrition knowledge, physical activity and access to fresh fruits and vegetables.”
Vanguard, WEDNESDAY, APRIL 11, 2018 —21 Blenders: Product upgrade, aesthetics stir competition for market share Stories by Princewill Ekwujuru Competition in the grinding machine (Blenders) market has taken a new dimension, forcing producers to upgrade their products with technological enhancements, durability and aesthetic appeal for more market share. The technological enhancements that have led to competition for additional market share is driven by the desire for customised kitchen, and increased population that has triggered upsurge in demand for the product. The other enhancements include Liquid crystal display, LCD screen, different grind settings from 250gram to 450gram, and easy to clean hopper. (Hopper is a container for a loose bulk material such as grain etc). Others are increased focus on grinding machine with multiple functions. These include machines that carry out multiple functions such as grinding food items like crayfish, meat, pepper, tomatoes, onions etc, and fruits like banana, apple, orange, cucumber, coffee, etc. These grinding machines do this through different component parts attached to them. Other features are the grinding power to get jobs done and low electricity consumption. The major contenders for market share are Sharp, Kenmore, Kenwood, Black & Decker, Philip, Samsung, Bosch, Hair Thermocool, Panasonic, LG, Beko, Sage, Bajaj and locally fabricated machines without brand names. Before the coming of modern grinding machines, Nigerians and Africans in general had depended on grinding stones, but technological advancements changed that to what is obtainable and experienced in the market *From Left: Executive Director, Nigerian Heart Foundation, NHF, Dr. Kingsley Akinroye; Marketing Manager, FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada; Managing Director, FrieslandCampina WAMCO Nigeria Plc, Ben Langat; past President, NHF, Prof. Oladipo Akinkugbe (CFR) and Corporate Affairs Director, FrieslandCampina WAMCO Nigeria Plc, Ore Famurewa, during the Endorsement of Three Crowns Milk with NHF Heart Check Logo – Lagos. PHOTO AKEEM SALAU. today as a modernised way of grinding. Vanguard Companies and Markets, C&M findings reveal growing demand for grinding machines driven by increased number of female customers, hotels that use hybrid grinding machines and local restaurants that want to reduce cooking time. Findings by C&M also show that the need to satisfy the growing demand informed the production of varying types and sizes of grinding machines, each designed to appeal to customer’s needs. The varying types according to C&M findings, include Coca-Cola plans to take 22 promo winners to Russia Coca-Cola Nigeria Limited, has unveiled plans to give 22 winners in Nigeria an all-expense paid experience to watch the 2018 World Cup in Russia. Managing Director of the company, Bhupendra Suri, said for a consumer to have the opportunity to travel for the World Cup, he/she is required to drink a bottle of Coke, text the code under the crown to 5453, and then follow the SMS manually and electrically operated machines that have become available in more models and sizes. But the producers have not been able to produce grinding machines that regulate grinding time. The grinding time regulation is however manually operated through the off and on buttons. Investigation by C&M also show that some of the grinding machine models are for a particular class of customers, because of their futuristic nature. Like other household equipment, grinding machines have their own NewBrandsXPO to hold in Nigeria THE NewBrandsXPO, an experiential expo for new and emerging brands, is set to hold in Nigeria. According to Olanrewaju Samson, Activations Director at Heventin: “In a world full of buzz and surface interactions, people are seeking more depth and meaning. The NewBrandsXPO responses for a chance to be a winner of an all-expense paid trip to Russia. He also said that the company will be giving seven tickets to teenagers between the ages of 13 and 16 who will be flagbearers as well as engage in the coin tossing program in Russia 2018 while 15 tickets will be won by individuals who are 21 years old and above. platform is an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals and fulfillment of personal needs.” Samson noted that the expo would not only connect and stimulate business relationships between African start-ups but also give innovators seeking financial backers and crowd funding the opportunity to pitch directly to potential investors and possible venture capitalists. Commenting on the importance challenges which include grinding items not meant for a particular grinding machine which may lead to the machine becoming faulty. This is not the case with locally fabricated grinding machines. Further findings by C&M reveal that fairly used grinding machines and the locally fabricated grinding machines are other contenders for market share, giving the new products cause for concern. C&M observed that majority of the local restaurants buy the locally fabricated machines. C&M noted also that locally fabricated grinding machines are basically used by the locals to grind beans, soybeans and some solid items. Majority of the customers however indicate preference for Kenwood, LG, Philip, Samsung and Panasonic and the locally fabricated products due to ease of operation, especially for domestic use. Customers speak A customer, Chidi Nwoke, said: “Depending on your budget, most of them are good. You can choose from different types of mixer grinders. Most of the models include three containers which could be used for grinding, juicing, chopping and other purposes. The body of the main devices are insulated to protect the user from any kind of possible electric hazard. The blades of the mixer grinders are made of premium quality steel which results in quick and precise cuts. Also they are available in both steel and colourful fibre finish. P&G’s Oral-B gives free denture care to celebrate oral health Procter and Gamble, manufacturers of Oral-B toothpaste, in commemoration of the World Oral Health Day, WOHD, has taken its Mobile Dental Clinic, MDC, to residents of Iyana Ipaja in Alimosho LGA, Lagos. of the NewBrandsXPO, Tony Usidamen, Lead Consultant at Uburu, said: “To remain continually relevant, brands need not only ensure that their advertising messages and communication channels are fully optimised across multiple devices and platforms, they must also find ways to authentically engage with consumers. “NewBrandsXPO aims to foster consumer-brands relationships by providing a unique avenue for consumers to experience brands realistically." The company said this in line with the brand's goal of promoting good oral hygiene among Nigerians. Speaking, Tolulope Pogoson, Brand Manager, Oral-B, at the celebration of the WOHD with the theme: Say ahh; Think Mouth, Think Health, aims at drawing attention to the fact that a healthy mouth is crucial to maintaining overall health and quality of life. She said: “Healthy teeth and gums are fundamental to overall health and well-being of all; because we understand this, we are committed to making Nigerians fully aware of the benefits of having good oral hygiene.” She added: “Oral-B is dedicated to improving the oral health of all Nigerians through our programs, most especially our mobile dental clinic. We are pleased that Nigerian consumers trust Oral-B when it comes to the dental health. Airtel wins Pitcher Advertiser of the Year award AIRTEL Nigeria has been crowned Pitcher Advertiser of the year 2018 at the Pitcher award organised by CHINI Productions, the official Cannes Lions Festival representative in Nigeria, in Lagos. The Advertiser of the Year Award is designed to recognise clients who have displayed commitment and courage in ad works that uplift and push creative boundaries. Airtel was considered ahead of others for its bold attempts to create fresh and inspiring campaigns which have been commended locally and internationally. Commenting on the award, the Managing Director of CHINI Production, Nnamdi Ndu said: “Our goal is to promote creativity in our region and the feedback we get from agencies is that there is an urgent need to get clients to buy in on this. So, in the first year of Pitcher Advertiser of the Year Award, our metrics have been based on decisions taken by others we respect and the opinion of our partners such as the publication of their ads in Lurzer’s Archive.