Scenarios and Patterns for Regiobranding – Rural-urban Territories in the Metropolitan Region Hamburg

Jörg Schröder
Maddalena Ferretti
SCENARIOS
AND
PATTERNS
FOR
REGIO
BRANDING
1

Table of Contents
INTRODUCTION
4
Preface
Urbanism and Architecture in Regiobranding
Scenarios and Patterns
Background: Project Regiobranding
Background: Hamburg Metropolitan Region
4
6
16
26
28
FOCUS REGION
STEINBURGER ELBMARSCHEN
30
Portrait Focus Region
Territorial Portrait Zooms
Patterns
Spatial Perception and Landmarks
Explorative Design Projects
Scenarios
Findings towards Branding
32
48
68
82
86
94
102
2

FOCUS REGION
GRIESE GEGEND–ELBE–WENDLAND
104
Portrait Focus Region
Territorial Portrait Zooms
Patterns
Spatial Perception and Landmarks
Explorative Design Projects
Scenarios
Findings towards Branding
106
122
160
174
178
198
206
FOCUS REGION
LÜBECK–NORDWESTMECKLENBURG
208
Portrait Focus Region
Territorial Portrait Zooms
Patterns
Spatial Perception and Landmarks
Explorative Design Projects
Scenarios
Findings towards Branding
210
226
246
260
264
276
284
3

Preface
Jörg Schröder, Maddalena Ferretti
Scenario drawing and pattern analysis are seen as evolving, innovative tools for spatial characterisation
and spatial visioning. The design research shown in this book contributes to these currently
highlighted fields from a perspective of urbanism and architecture that aims to enhance articulation
of spatial qualities at larger scales.
Targeting three areas in the Hamburg Metropolitan Region, the project seeks regional visions for
new rural-urban alliances in a deeply transforming spatial context. Scenarios and patterns are displayed
as accelerators in knowledge and decision processes linked to the concept of Regiobranding,
which combines imagery, economic positioning, identification processes, and visions of future
habitat. In an architectural-spatial approach, explorative scenarios and relational patterns open up
design-driven knowledge production for larger spatial strategies and territorial planning.
The research presented in this book is based on and contributes to the larger and interdisciplinary
research and development (R&D) project Regiobranding. This focus on building and settlement
development in Regiobranding has been elaborated by the authors and the collaborators of the
Chair for Regional Building and Urban Planning of Leibniz Universität Hannover. In the framework
of the project, research questions and results have been evolved in dialogue and collaboration with
other scientific partners, territorial bodies, local experts, and active civil society. Regiobranding as
an R&D project is funded by the German Federal Ministry of Education and Research BMBF in
2014–19. Furthermore, the work has been extended by several university research and teaching
projects at the Chair.
Following the overall structure of the Regiobranding project, Scenarios and Patterns for Regiobranding
addresses three areas:
- Steinburger Elbmarschen
- Griese Gegend–Elbe–Wendland
- Lübeck–Nordwestmecklenburg
4
INTRO

Logo of Regiobranding project, Design: Lisa Leitgeb, Jörg Schröder
© Regionales Bauen und Siedlungsplanung LUH
Working from the perspective of urbanism and architecture, the book employs a series of analytical
and synthetic working steps in addressing building and settlement development in Regiobranding:
- territorial portrait drawing
- spatial pattern analysis
- spatial perception analysis
- explorative design projects
- explorative scenario-building
Using these practices in a common methodology for all target areas provides transversal readings
across the metropolitan region, as well as transversal readings across different spatial scales, planning
levels, and actors’ constellations. Finally, the initial results of these analytical practices contribute
for drawing up branding and innovation plans, and for supporting transdisciplinary research
and the implementation in and beyond the project Regiobranding.
This book has been made possible thanks to the fruitful collaboration in the Regiobranding project.
For this we like to thank all scientific and local partners, and especially the lead partner and project
management from the Institute of Environmental Planning of Leibniz Universität Hannover. We
would like to say thank you also to the many experts, institutions, and engaged citizens who helped
with the project less directly by materials, discussions, information, and opinions. Nevertheless,
the presented materials—especially all the mistakes—in the book are our responsibility. This book
would not have been possible without the work of our collaborators at the Chair for Regional Building
and Urban Planning, and without the students involved in the research and teaching activities
that contributed significantly to the book. We hope that arguments, findings, and ideas presented
may contribute to the results of the Regiobranding project in the three target areas and for further
scientific and practical work on spatial characterisation and visioning.
INTRO
5

Urbanism and Architecture
in Regiobranding
Jörg Schröder
Scenario drawing and pattern analysis are evolving and innovative tools for spatial characterisation
and spatial visioning. This book—based on the collaboration in the transdisciplinary R&D project
Regiobranding (see p. 26)—aims to contribute from a perspective of urbanism and architecture to
an international debate on the improvement of strategic as well as inclusive and communicative approaches
to design future living spaces. This debate has been fostered since the nineteen-nineties
by the growing awareness of the need for sustainability and resilience to be principles in urban
and spatial development, as well as by new challenges of globalisation and European integration.
Concretely the book addresses the phenomenon of regional metropolisation and its ongoing
steering and organisation, which in Germany occurs through associations, cooperation, and alliances,
rather than new institutional bodies. The specific focus on subspaces of new metropolitan
alliances—and specifically peripheral ones—has to be understood from this evolutive and flexible
organisational backdrop. It aims at supporting regional cooperation for urban and spatial development
embedded in growing demands of strengthening civil society, economic competiveness, and
of mitigation of and adaption to climate change.
Contexts of Research
From the very beginning of a profound spatial change since the nineteen-nineties, urban planning,
urban design, and architecture, as disciplines directly linked to spatial qualities, have synthesised
and articulated this transformation through concepts such as Diffuse City (Indovina 1990), Zwischenstadt
(Sieverts 1995), Postmetropolis (Soja 2000), and Horizontal Metropolis (Viganò, Cavalieri
2018); thereby seeding important contributions to the enhancement of the disciplines’ research
and practice, as well as providing a foundation for advice to the public and to policies. Therefore,
this book connects to a growing scientific backdrop that seeks innovation in two specific
areas: firstly, an actualised spatial portrait of peripheral areas in the new metropolitan bodies that
clearly includes both the opportunities and the challenges of these new contexts; and secondly
a perspective of the performativity of space that goes well beyond traditional concepts of spatial
planning and spatial transformation as mere imprints of global trends. Hence, characterisation and
6
INTRO

visioning are considered tools for evolving contexts and instruments that address adaptive and
inclusive concepts of spatial transformation. Compactness and diffusion, comprehension and fragmentation,
generalisation and polarisation in the organisation of space that has been increasingly
hybridised and desynchronised since the nineteen-nineties clearly show deep changes in social
aggregation and activities.
The perspective that new territorial phenomena and the induced transformation in multilayered
territories may offer chances of sustainable new setups of living space is seen as an approach
towards a multiplicity of spatial contexts beyond metropolis (Schröder, Carta, Ferretti, Lino 2017).
It can also be linked to actual multiple visions and concepts of metropolis itself. For new constellations
of urban-rural configurations and of governance processes, and especially for tools of integrative
visioning, the R&D project RURBANCE (Alpine Space 2012–15; see Schröder 2015) constitutes
a crucial foundation in an operative sense, pointing at the logic of spatial and local dynamics
beyond limited views on aesthetics and protection in settlement, landscape, and infrastructure; the
international platform of TERRITORIES (Schröder 2017) further explored spatial strategies in urbanrural
cooperation for polycentric habitat. Furthermore, with the R&D project AlpBC (Alpine Space
2012–15) interactions between technologies, traditional knowledge, and regional competitiveness
have been formulated as fields of territorial development.
This background on the research into transformation potentials and formulations of spatial visions
strongly indicates the interfaces between spatial production in settlement and landscape as a field
of future innovation as it refers not only to the capitalisation of renewable resources, energy, and
knowledge, but also to the superimposed—and fragmented—multiple contexts of spatial transformation.
One of the factors of change is seen in new regional food economies, which in the metropolitan
region of Hamburg has explored in 2017 in the exhibition Food Revolution 5.0, based on a
transdisciplinary design, art, architecture, and territorial development research process (Schröder,
Hartmann 2017). This project also highlighted the new demands of integration between nature
protection, the systematic spatial referencing of natural resources, and innovative referencing to
living and economic activities, extending scales and ranges of planning models, as shown already
in LOTO (MiBAC 2004). In parallel to spatial and functional aspects, the research background of
semantic and imaginative approaches to spatial structures—pointing to the potential role of large
territorial figures such as the Elbe river or Baltic Sea coast, as well as to new transport or energy
infrastructures—extends established perspectives of urban or landscape perception, imagery, and
orientation (Corner 1999, Lynch 1960), through the exploration of centralising, radiating, limiting,
allineating, or extending logics of spatial configuration.
Contexts of Space
The metropolitan region of Hamburg (see p. 28) as the stage for Regiobranding can be described
as one of the quite most centralised metropolitan regions in Germany with regards to commuter
movement and economic clustering; additionally it obviously faces major challenges of urban-rural
cooperation because Hamburg is a city-state. The Focus Regions selected for Regiobranding
INTRO
7

Scenarios and Patterns
Maddalena Ferretti
For the investigation of the three rural-urban areas in the metropolitan region of Hamburg—Focus
Regions of the project Regiobranding, qualitative methods—in addition to traditional quantitative
instruments (GIS, mapping)—have been employed to work with a direct experiential knowledge of
the context, while proving the observations with scientific data. The qualitative methods include
field research, expert and group interviews, photographic surveys, perceptive analysis of spatial
and building features, categorisation of spatial and architectural elements, and outlining development
paths. A specific methodology based on pattern analysis and scenario-building has been
conceived and tested. This aims to analyse and survey the relational structure of buildings and settlements
(patterns) in the territory as well as their potential development paths (scenarios), fostering
the inclusion of new operative tools for urban disciplines.
Patterns establish a specific relation of single objects or elements in themselves and
to one another, as well as with the surrounding context. They repeat in a specific context with a
certain incidence and in a certain quantity, so that they become a characteristic recognisable trait.
For this reason, they can be categorised according to some rules. Starting from the definition of
“patterns” by Christopher Alexander (1977), the pattern analysis aims to point out not just the frequency
of these characteristic elements in the territory, but especially the complexity originating by
their belonging to a larger spatial system. The relevance and intrinsic possibilities of patterns derive
indeed from their relational features, which includes physical, functional, and ideal connections
with the context. Thus, pattern analysis calls for a trans-scalar and complex approach that keeps
together material and immaterial aspects, spatial surveys beside perceptive analyses, and semantic
evaluations. Differing from traditional analytical methods, the pattern analysis is illustrated in the
relative chapters almost only with photographic materials to stress the experiential discovery of the
territory, like a trip in the region. Following the Regiobranding logo—where red stands for settlements,
green for natural spaces, and blue for water—the pattern analysis is structured according to
the three relevant spatial issues in the Focus Regions, which correspond to likewise interpretative
categories of the spatial system: “Water and Wind”, “Agriculture”, and “Settlement structure”.
16
INTRO

Auswahl
Selection
MUSTER
PATTERNS
Musterelementekatalog
Catalogue of pattern elements
Projektion
Projection
Analyse
Analysis
KULTURLANDSCAHFT
CULTURAL LANDSCAPE
Szenarienbildung
Scenario creation
Szenarienvergleich
Scenario comparison
SZENARIEN
SCENARIOS
Szenarien
Scenarios
Transfermatrix
Transfer matrix
Transfermatrix
Transfer matrix
Patterns and scenarios methodology, Design: Maddalena Ferretti
© Regionales Bauen und Siedlungsplanung LUH
Scenarios are “images of possible futures” (Salewski 2010). They set different (sometimes
extreme) spatial and territorial visions for a given context. Like pattern analysis, the scenariobuilding
method conceptualises territory as a relational system. The two tools have been used in
parallel, such as in design, where a constant step back and forth through scales, objects, and
visions enables new knowledge and concepts. Design is understood as “a tool of reading, of
conceptual innovation” (Bozzuto et al. 2008; Viganò 2014), a reference to its selective and reassembling
capacity and to its anticipatory and visionary quality, elements that are brought into the
scenario-building process. Proposing a re-elaboration of “La Prospective” (Berger 1960), scenariobuilding
consists of six steps. First, strategic questions are set, defining alternative premises, and
in parallel, trends and driving forces of the analysed area are identified. Through this gained understanding,
some logic, or rules, to which the scenarios must be subjected, can be fixed. The
explorative scenarios can then be implemented, each linked to a particular aspect detected in the
initial phase. The subsequent evaluation step serves to test and enhance scenarios to reach “explorative
prospectives”, the final output of the process (Ferretti 2017). With scenarios, it is possible
to extract specific features of an area and project them to the regional scale. Scenarios here are not
INTRO
17

Background:
Project Regiobranding
Regiobranding, an R&D project financed by the German Federal Ministry of Education and Research
BMBF from 2014–19, is part of the FONA initiative aimed at enhancing research for sustainable
development. Regiobranding works on concepts for the branding of urban-rural regions
through cultural landscape characteristics. Addressing regional competitiveness through valorisation
of cultural and natural capital, Regiobranding is working on three subspaces of the Hamburg
Metropolitan Region in order to strengthen identification processes beyond municipal limits. Regiobranding
deals with several currently debated issues of settlement and landscape development:
the formation processes of metropolitan regions throughout Europe as a combination of urban and
rural parts; the search for new concepts and articulation of Leitbilder and spatial visions; and the
development of regional formation processes of social, economic, and cultural positioning.
Organisation
Regiobranding is organised as transdisciplinary “innovation-group” project, initiated and coordinated
by the Chair of Landscape Planning and Nature Protection (Institute of Environmental Planning)
of Leibniz Universität Hannover. Further scientific partners are the Chair for Regional Building
and Urban Planning (Institute of Urban Design and Planning), the Chair for Spatial and Regional
Development (Institute of Environmental Planning), and the Chair for Land and Real Estate Management
(Institute of Geodesy) of Leibniz Universität Hannover, as well as the Institute of Archaeology
of the University of Hamburg, the Institute of Economic Research Niedersachsen NIW, and the
planning office Mensch und Region MuR. Practice partners are the State Office for Archaeology
Schleswig-Holstein, the District Ludwigslust-Parchim (department for regional management), the
City of Lübeck (department for environmental, nature, and consumer protection), and the association
Landschaftspflegeverein Dummersdorfer Ufer e.V.. The Hamburg Metropolitan Region is
supporting the project. Furthermore, additional regional and local institutions, experts, and organisations
are involved in the work of the transdisciplinary R&D project; they are expected to capitalise
on the innovation process of Regiobranding.
Focus Regions
The target areas (Focus Regions) of the project are characterised by forming new cooperative areas
in the larger framework of the metropolitan region, in inter-district or inter-state constellations,
especially in Lübeck-Nordwestmecklenburg (states of Schleswig-Holstein and of Mecklenburg-
Vorpommern) and Griese Gegend–Elbe–Wendland (states of Mecklenburg-Vorpommern and of
Niedersachsen), which integrate in the target areas parts of two states, with all the implied legal,
26
INTRO

Work package 2.1 Work package 2.2
Registration and evaluation Analysis Development and
articulation
Governance structure, actors' constellations,
civil society potentials
Landscape, ecosystem services, cultural
heritage
Building and settlement development
Socio-economic influences
Land monitoring
Targets
SWOT
analysis
Adaption for
Branding
Criteria
Ideas lab
Storyline
INNOVATION GROUP (TRANSDISCIPLINARY)
Project Timeline
Scheme of innovation group process in Regiobranding
political, and planning differences. Additionally both these areas manifest spatial phenomena in settlement
and landscape that are influenced by sitting on both sides of the German-German frontier
during the German Democratic Republic (1945–90), then are influenced further by the transformation
since 1990. All three target areas are connected to main river valleys and bodies of water in
the metropolitan region: Elbe river (Griese Gegend–Elbe–Wendland; Steinburger Elbmarschen),
Trave river (Lübeck–Nordwestmecklenburg), and the Baltic Sea (Lübeck-Nordwestmecklenburg).
Working Process
The overall working process is based on the collaboration between scientific and regional/local
partners. This transdisciplinary approach aims at strengthening innovation capacities and at developing
strategies and measures to be implemented in the target areas. Using “innovation groups”,
the set-up of a common knowledge base and the further definition of project objectives are embedded
in a joint development and learning process. Specifically, a communication and learning
strategy is elaborated in a participative process in the target areas (Focus Regions).
The working process of Regiobranding is organised in three phases:
1. Analysis and set-up of the knowledge base
2. Development of regional branding concepts
3. Implementation of pilot projects (measures) and evaluation. [JS]
INTRO
27

30

FOCUSREGION
STEINBURGER
ELBMARS CHEN
31

Expert Interviews and Workshops
District Steinburg
Viktoriastrasse 16–18
25524 Itzehoe
City of Glückstadt
Am Markt 4
25348 Glückstadt
Regiobranding Launch Event
20.02.2015 Hamburg
Regiobranding Conference
20.07.2016 Hamburg
Locations, list of expert interviews, and workshops
© Regionales Bauen und Siedlungsplanung LUH
Location Person Role / Department / Workshop / Event Date of the meeting
Itzehoe Beate von Malottky District Steinburg,
Department for monument protection
Peter Huusmann
District Steinburg,
Regional planning and development
Glückstadt Lüder Busch City of Glückstadt,
Head of department of technology and urban
development
Glückstadt
Workshop and discussion with regional partners and
local actors
18.02.2015
18.02.2015
19.02.2015
15.03.2016
Workshop with local stakeholders 16.03.2016
Itzehoe
Regional Forum
Steinburger Elbmarschen
16.11.2016
46
REGION

Area and Population
District
Steinburg
Wilster
Stör river
Wilstermarsch
Krempermarsch
Area of the Focus Region
© Regionales Bauen und
Siedlungsplanung LUH,
data based on
© Geobasis-DE/L VermGeo
MV NI SH 2015 ALKIS,
ATKIS, DTK5
Gllückstadt
Horst-
Herzhorn
Elbe river
Area (km 2 ) Population Population / km 2
LAU1 Association of municipalities level
Horst-Herzhorn 147.49 15,722 90
Krempermarsch 81.21 9,356 115
Wilstermarsch 178.48 6,769 38
LAU2 Municipality level
Glückstadt 22.76 11,150 490
Wilster 2.71 4,393 1624
Administrative units, area,
and population
© Regionales Bauen und
Siedlungsplanung LUH;
data based on www.
destatis.de (data 2014)
Total Focus Region 459.65 47,390 103
NUTS3 District level
Steinburg 1,056.13 130,218 123
REGION
47

1
2
3
4
5
6
7
8
70
PATTERNS

WATER AND
WIND
9
10
11
1 Photovoltaics and power lines
2 Ditch and wind turbines
3 Old windmills in the Wilstermarsch
4 Marshland
5 Geest (moorland)
6 Agricultural channel system
7 Fields with drainage system
8 Touristic harbour
9 Pump station
10 Dyke
11 Water engine
12 Flood barrier
12
© Viviane Schefers, Marina Birich,
Rachel Hosefelder
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
71

1
2
3
4
5
76
PATTERNS

AGRICULTURE
6
7
8
1 Livestock breeding
2 Thatched roof
3 Fields and nuclear power plant
4 Industrial livestock farming
5 Agricultural trade centre and feed mill
6 Photovoltaic roofs
7 Vacancy in rural areas
8 Photovoltaic panels
9 Farmhouse
9
© Viviane Schefers, Marina Birich,
Rachel Hosefelder
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
77

1
2
3
4
80
PATTERNS

SETTLEMENT
STRUCTURE
5
6
7
1 Central square (Glückstadt)
2 Library (Wilster)
3 Street (Wewelsfleth)
4 Church (Krempe)
5 Town hall (Krempe)
6 Museum (Itzehoe)
7 Church (Wilster)
8 Museum, former town hall (Wilster)
8
© Marina Birich
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
81

Rural Towns
This explorative scenario addresses the issue of reconnecting small urban centres with the landscape.
Indeed mid-sized and small towns could play a major role for territorial development, which
is currently not adequately exploited. Steinburg’s centralities could be empowered with a process
of settlement concentration, with the goals of strengthening the urban network, densifying the
promising areas, and providing them with new services and facilities. At the same time the idea
to valorise their identificative and cultural potential could contribute to the branding. The different
poles, so conceived, could specialise in specific issues: a new research and development hub, a
centre for elderly people, a place to implement new start-ups and enterprises related, for example,
to regional heritage. Also a major integration of small towns with their surrounding territories could
be imagined, in particular with the agricultural areas that here are predominant. An integrated vision
of countryside and urban centres could be a possible development path, proposing multi-relational
and multifunctional farmlands, including new touristic and leisure activities.
[MF]
98
SCENARIOS

5 km
Explorative scenario “Rural Towns”, developed for the Steinburger Elbmarschen Focus Region
© Regionales Bauen und Siedlungsplanung LUH
SCENARIOS
99

Expert Interviews and Workshops
District Ludwigslust-Parchim
Garnisonsstrasse 1
19288 Ludwigslust
Association of municipalities
Elbtalaue
Rosmarienstrasse 3 10
29451 Dannenberg (Elbe)
District Lüchow-Dannenberg
Königsbergerstrasse 10
29439 Lüchow (Wendland)
Association of Municipalities
Lüchow
Theodor-Körner-Strasse 14
29439 Lüchow (Wendland)
Regiobranding Launch Event
20.02.2015 Hamburg
Regiobranding Conference
20.07.2016 Hamburg
Locations and list of expert interviews and workshops
© Regionales Bauen und Siedlungsplanung LUH
Place Person Role / Department /Workshop / Event Date of the meeting
Ludwigslust Torsten Obst District planner, District Ludwigslust-Parchim 17.02.2015
Ingrid Hermann Regional management 17.02.2015
Lüchow (Wendland) Maria Schaaf District planner, District Lüchow-Dannenberg 17.02.2015
Dannenberg (Elbe) Ursula Fallapp Marketing, Association of Municipalities Elbtalaue 16.02.2015
Lüchow (Wendland) Hubert Schwedland President, Association of Municipalities Lüchow 17.02.2015
Udo Schulz Building and public organization 17.02.2015
Claudia Lange Children, youth, cultural marketing 17.02.2015
Ludwigslust
Dannenberg (Elbe)
Workshop and discussion with regional partners
and local actors
Regional Forum
Griese Gegend–Elbe–Wendland
25.01.2016
21.02.2017
120
REGION

Area and Population
Elbe river
Town
Lübtheen
Town
Hagenow
Hagenow
(part)
Ludwigslust
(part)
Dömitz-Maliss
District
Ludwigslust-Parchim
Town
Ludwigslust
Grabow
(part)
Elbtalaue
Area of the Focus Region
© Regionales Bauen und
Siedlungsplanung LUH,
data based on
© Geobasis-DE/L
VermGeo MV NI SH 2015
ALKIS, ATKIS, DTK5
District
Lüchow-Dannenberg
Lüchow (Wendland)
Gartow
Area (km 2 ) Population Population / km 2
LAU1 Association of municipalities level
Elbtalaue 422.50 20,718 49
Gartow 134.30 3,639 27
Lüchow (Wendland) 561.20 24,371 43
Dömitz-Maliss 257.60 8,685 34
Hagenow (part) 221.40 5,108 23
Ludwigslust (part) 96.50 2,043 21
Grabow (part) 53,70 1816 34
LAU2 Municipality level
Town of Hagenow 67.50 11,443 170
Town of Lübtheen 119.70 4,735 40
Town of Ludwigslust 78.40 12,243 156
Administrative units, area,
and population
© Regionales Bauen und
Siedlungsplanung LUH;
data based on www.
destatis.de (data 2014)
Total Focus Region 2,012.60 94,801 47
NUTS3 District level
Ludwigslust-Parchim 4,752.40 212,631 45
Lüchow-Dannenberg 1,220.70 48,728 40
REGION
121

Hitzacker
[CA]
© Regionales Bauen und Siedlungsplanung LUH, data based on
© Geobasis-DE/L VermGeo MV NI SH 2015 ALKIS, ATKIS, DTK5
1000 m
Terrain and buildings
The overlapping of the contour lines with the buildings map shows the first patterns of settlement development. Clearly visible
is the location of the old town on the Jeetzel island. Striking is also the restriction of any settlement development in the Jeetzel
lowlands on few shallow elevations. These mounds were artificially raised to protect the farms from the frequent floods, sometimes
lasting for months. The settlement development is mainly limited to the higher areas, but avoids the very steep flanks of
the Drawehn hills in more recent times. An unbuilt strip runs through the newer parts of the city, whose spatial logic is revealed
through a look at the water structure. Contour lines are shown every two metres.
142
Z OOM

© Regionales Bauen und Siedlungsplanung LUH, data based on
© Geobasis-DE/L VermGeo MV NI SH 2015 ALKIS, ATKIS, DTK5
1000 m
Fields and buildings
Based on the fields map, the different functional allocations in the area can be read. The different fields reveal the cropland,
grassland, and forestry land use. Striking are also the extensive long-drawn plots along the Elbe. They are related to the waterway
administration and the dyke association. Both in Hitzacker and in some surrounding villages, the small structure of the
plots designated for single-family homes are clearly distinguishable.
Z OOM
143

Messtischblätter der Preussischen Landesaufnahme (1877–1915) 1:25000,
referenced to © Geobasis-DE/L VermGeo MV NI SH 2015 ALKIS, ATKIS, DTK5
1000 m
Historical map
On the historical map of the Prussian Cartographic Survey of 1881 many elements of the current map can already be found.
The road network did not face major changes. Satemin (highlighted in orange) has developed quite significantly, extending with
the addition of new buildings.
158
Z OOM

© Lorena Hyso and Charlotte Regier for Regionales Bauen und Siedlungsplanung LUH,
data based on © Geobasis-DE/L VermGeo MV NI SH 2015 ALKIS, ATKIS, DTK5
1000 m
Portrait map
Starting with the round hamlets (Rundlinge): the access and cross-street of each village is represented by a dotted red line.
It is noticeable that the exit-streets always lead to one of the higher points in the area. This supports the thesis that this was
deliberately chosen for agricultural purposes. The areas that are lower are mostly grazing land. The name Rundling is explained
through the position of the old farmhouses, which develop star-shaped around the central space. In the Rundling itself, the
buildings are marked by age. The dark-green-coloured buildings are older houses that existed before the Prussian Cartographic
Survey of 1912. The light-green-coloured buildings stand for buildings which were created only afterwards. Also here
the fixed structure of the Rundling is evident; new buildings were possible only outside of this structure.
Z OOM
159

1
2
3
4
164
PATTERNS

WATER AND
WIND
5
6
7
1 Watergate and harbour (Dömitz)
2 Channel
3 Border landscape–water
4 Bridge (Dömitz)
5 Dömitz harbour (restaurant and hotel)
6 River shore landscape
7 Agricultural irrigation
8 Bausch Park with view on the old
paper factory (Neu Kaliss)
8
© Amelie Bimberg
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
165

1
2
3
4
168
PATTERNS

AGRICULTURE
5
6
7
1 Stables
2 Grazing land
3 Photovoltaic roof panels
4 Countryside path
5 Transition settlement to agriculture
6 Agricultural fields
7 Landscape edge
8 Old barn
8
© Amelie Bimberg
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
169

1
2
3
4
172
PATTERNS

SETTLEMENT
STRUCTURE
5
6
7
1 Thatched cottage
2 Holiday camping / village (Gartow)
3 Buildings from 1950-80
4 Round hamlet (Rundlingsdorf)
(Satemin)
5 Villa Viktor in Bausch Park
6 Farmhouse reused for weddings
(Glaisin)
7 Workers' houses (Neu Kalliss)
8 Workers' house facade
8
© Viviane Schefers, Julia Müller,
Joanna Tegtmeier
© Regionales Bauen und
Siedlungsplanung LUH
PATTERNS
173

Element scale
Settlement scale
Regional scale
Thatched roofs
Building structures
Historic buildings
Manors
Industrial-agrarian
complexes
Brickwork
Fragmentation
Fragmentation
Raseneisenstein
Concentration
Diffusion
Rundling hamlets
Linear extensions
Drainage ditches
Pathway network
Serial disposition
Linear disposition
Homogeneous building patterns
Crop production
Heterogeneous settlement
structures
Linear natural
elements
Industrial /
postagricultural
areas
Linear direction
of elements
Linear landscape patterns
Expanded landscapes
Upgrading of forest
areas
Landscape structures
Landscape within
settlements,
green areas
Heterogeneous
settlement
Homogeneous
building
patterns
Linear
landscape
patterns
Expanded
landscapes
Matrix for a spatial characterisation of the Griese Gegend
© Amelie Bimberg for Regionales Bauen und Siedlungsplanung LUH
188
D ESIGN

Scenarios “Densification” and “Flood”
© Amelie Bimberg for Regionales Bauen und Siedlungsplanung LUH
Diagram of cultural attractions
© Amelie Bimberg for Regionales Bauen und Siedlungsplanung LUH
D ESIGN
189

Expert Interviews and Workshops
Association of Municipalities
Klützer Winkel
Schlossstrasse 1
23948 Klütz
Association for Landscape Care
Dummersdorfer Ufer
Resebergweg 11
23569 Lübeck
District Nordwestmecklenburg
Börzower Weg 3
23936 Grevesmühlen
Association of Municipalities
Schönberger Land
Am Markt 15
23923 Schönberg
City of Lübeck
Department of Archeology and
Preservation
Meesenring 8
23566 Lübeck
City of Lübeck
Department of Preservation
Königstraße 21
23552 Lübeck
Regiobranding Launch Event
20.02.2015 Hamburg
Regiobranding Conference
20.07.2016 Hamburg
Locations and list of expert interviews and workshops
© Regionales Bauen und Siedlungsplanung LUH
Location Person Role / Department / Workshop / Event Date of the meeting
Klütz Maria Schultz Planning department, Association of
11.02.2016
Municipalities Klützer Winkel
Renate Menzel
Office head, Association of
11.02.2016
Municipalities Klützer Winkel
Schönberg Frank Lehmann Head officer, Association of
11.02.2016
Municipalities Schönberger Land
Lübeck Dr. Irmgard Hunecke Department of Archeology and preservation, 10.02.2016
City of Lübeck
Anne - Kathrin Lorenzen Planning department 11.02.2016
Grevesmühlen Heiko Boje Regional development planning,
District Norwestmecklenburg
Lübeck Norma Kujath Association for Landscape Care
Dummersdorfer Ufer
Lübeck
Workshop and discussion
with regional partners and local actors
12.02.2016
12.02.2016
09.05.2016
224
REGION

Area and Population
Baltic Sea
Kalkhorst
Dassow
Klützer
Winkel
Lübeck
Selmsdorf
Area of the Focus Region
© Regionales Bauen und
Siedlungsplanung LUH;
data based on
© Geobasis-DE/L
VermGeo MV NI SH 2015
ALKIS, ATKIS, DTK5
Lüdersdorf
Schönberger Land
District
Nordwestmecklenburg
Area (km 2 ) Population Population / km 2
LAU2 Municipality level
Kalkhorst 51.91 1,732 33
Dassow 66.56 4,010 60
Lüdersdorf 54.26 5,278 97
Selmsdorf 36.13 2,786 77
City of Lübeck 214.21 214,420 1,001
Total Focus Region 423.07 228,226 539
Administrative units, area,
and population
© Regionales Bauen und
Siedlungsplanung LUH;
data based on www.
destatis.de (data 2014)
LAU1 Association of municipalities level
Klützer Winkel 203.73 10,602 62
Schönberger Land 260.97 18,066 69
NUTS3 District level
Nordwestmecklenburg 2,118.51 155,424 73
REGION
225

Messtischblätter der Preussischen Landesaufnahme (1877–1915) 1:25000,
referenced to © Geobasis-DE/L VermGeo MV NI SH 2015 ALKIS, ATKIS, DTK5
1000 m
Historical map
The Prussian Cartographic Survey shows the zoom Kalkhorst at the end of the nineteenth century: it is clear that the composition
and textures of settlement, landscape, and infrastucture have not been altered deeply since then, apart from the new extensions in
settlement areas of the village Karlhorst and near the manor of Gross Schwansee.
232
Z OOM

Kalkhorst
[JM, RP]
Dimensions of the space
Coast forests
Infrastructure grid
Agricultural landscape
Water occurence
Network of settlement
Qualities of space at the Baltic Sea coast
© Julia Maretzki and Rosa Pankarter,
for Regionales Bauen und Siedlungsplanung LUH
Z OOM
233

Ortsteile Gemeinde Kalkhorst
Brook
Warnkenhagen
Groß Schwansee
Elmenhorst
Hohen Schönberg
Barendorf
Kalkhorst
Schloss Kalkhorst
Harkensee
Neuenhagen
Dönkendorf
Borkenhagen
Rankendorf
Kalkhorst, Datenbasis: Google Earth
3 km
Historic settlement structure of manors, hamlets, and villages in the Kalkhorst area:
landmarks, spatial orientation, and development opportunity
© Regionales Bauen und Siedlungsplanung LUH
262
LAN DMARKS
Messtischblätter
Preussische Landesaufnahme
1877-89, z.T. mit Nachträgen 1904-43

Linearity and parallelism as a coastal pattern. Spatial perception of the German Baltic coast close to Kalkhorst.
Parallelism can be found in the landscape structure, the sequence of sea, shore, dunes, woods, fields, and villages;
new building structures can follow this parallelism to the row of trees and the coast.
© Julia Maretzk, Rosa Pankarter for Regionales Bauen und Siedlungsplanung LUH
LAN DMARKS
263

Rural Lübeck
Rediscovering the South of Lübeck
[MV, VZ]
Master plan of the place on
the Trave-Elbe-Channel
© Michél Viertel and Valentin
Zellmer for Regionales Bauen
und Siedlungsplanung LUH
The proposal examines criteria and framworks for a rivival of the South of Lübeck and its potential
new role as sustainability pole in the urban network of Lübeck, discovering a polycentric network
of places and the connecting axis of the Elbe–Lübeck Canal. In a zoom, a station along this axis
connecting Lübeck with the south, is at the same time a new common meeting point of three
settlement bodies, and also a possible new living and working place. The comprehensive programmatic
framework leads to exploring architectural visions of a new Rural Lübeck—envigorating
existing pioneering places and activities of “zero-kilometre” food production and of a rediscovery
of the countryside.
272
D ESIGN

Concept of polycentric rural Lübeck
© Michél Viertel and Valentin Zellmer for Regionales Bauen und Siedlungsplanung LUH
Elbe–Lübeck Canal as new regional access axis; new housing quarter on the channel
© Michél Viertel and Valentin Zellmer for Regionales Bauen und Siedlungsplanung LUH
D ESIGN
273

Scenarios
The scenario-building for the Lübeck–Nordwestmecklenburg Focus Region looks at different perspectives
of development of the area utilising three main factors that have not yet been fully valued.
The perspectives also relate to different scales of reference and intervention. The first factor—
“North–South”—is the possible connection of the area along the north–south European infrastructure
axis, with consequent advantages in terms of economic and spatial development along the
line, but also with positive influences on the suburban and rural areas to the south of Lübeck. The
second element—“Polarities”—is the attraction factor of centres such as Lübeck, Wismar, and
Schwerin. They represent special polarities at the regional scale and constitute a strong territorial
background against which an enlarged development perspective connected to the Hamburg
Metropolitan Region can be envisaged, relying also on innovative impulses in the suburban towns
around the poles. The third factor—“Along the Coast”—is the spatial, landscape, and cultural
richness and quality of inner rural areas and small towns in Mecklenburg as natural and economic
resources along the Baltic coastline. They can be understood as a premise for major cooperation
with Lübeck, fostering tourism but also turning this peripheral territory into an attractive habitat for
(new) residents.
[MF]
276
SCENARIOS

Overlap of the explorative scenarios
for the Lübeck–Nordwestmecklenburg Focus Region
© Regionales Bauen und Siedlungsplanung LUH
SCENA RIOS
277

Credits
Authors and editors
[JS]
[MF]
Jörg Schröder
architect and urban planner, full professor and Chair for Regional Building and Urban Planning of Leibniz Universität
Hannover LUH; director of the Institute of Urban Design and Planning IES. Research focus on the incentive and
strategic role of a territory- and design-based approach for sustainable habitat development and regional architecture.
Graduated from Technische Universität München TUM; from 2001–12 he has been teaching and researching with
TUM. Member of the TRUST research centre at LUH, member of the scientific board of the Bavarian Academy for
Rural Areas. Recent research projects: RURBANCE—Rural-Urban inclusive governance strategies and tools for
sustainable development, funded by ERDF; AlpBC—Capitalising knowledge on Alpine Building Culture, funded by
ERDF; Regiobranding, funded by BMBF German Federal Ministry of Education and Research. Recent publication:
Dynamics of Periphery (with M. Carta, M. Ferretti, B. Lino eds., Jovis, 2018).
Maddalena Ferretti
architect, PhD, associate professor in Architectural and Urban Design, DICEA Department of Civil and Building
Engineering, and Architecture, UnivPM Università Politecnica delle Marche; from 2012 to 2017 researcher and
lecturer at the Chair for Regional Building and Urban Planning of Leibniz Universität Hannover LUH, member of the
TRUST research centre. Within the project Regiobranding director of the research group for building and settlement
development, formed by IES, and member of the transdisciplinary “Regiobranding Innovation Group”. Professional
architect in the field of architecture, landscape and urban design; architecture and urban planning studies at Roma
3 University; PhD in the International Research Doctorate Programme in Architecture “Villard d’Honnecourt” at IUAV
Venice. Books: Land Stocks. New Operational Landscapes of City and Territory (LISt Lab, 2016), La Fabbrica del Gas
all’Ostiense. Luogo e forma di un’area industriale (with M. Furnari, S. Bernardi, C. Pagani, Gangemi, 2006).
Scientific and technical collaboration
[LB]
[JH]
[LL]
[IL]
[VS]
[ES]
Laura Bornickel B.Sc.
Julia Hermanns B.Sc.
Dipl.-Ing. Univ. Lisa Leitgeb
Dipl.-Ing. Ines Lüder
Viviane Schefers M.Sc.
Eduard Schwarz
286