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Scenarios and Patterns for Regiobranding – Rural-urban Territories in the Metropolitan Region Hamburg

ISBN 978-3-86859-510-9 https://www.jovis.de/de/buecher/product/scenarios_and_patterns_for_regiobranding.html

Rural

Rural Towns This explorative scenario addresses the issue of reconnecting small urban centres with the landscape. Indeed mid-sized and small towns could play a major role for territorial development, which is currently not adequately exploited. Steinburg’s centralities could be empowered with a process of settlement concentration, with the goals of strengthening the urban network, densifying the promising areas, and providing them with new services and facilities. At the same time the idea to valorise their identificative and cultural potential could contribute to the branding. The different poles, so conceived, could specialise in specific issues: a new research and development hub, a centre for elderly people, a place to implement new start-ups and enterprises related, for example, to regional heritage. Also a major integration of small towns with their surrounding territories could be imagined, in particular with the agricultural areas that here are predominant. An integrated vision of countryside and urban centres could be a possible development path, proposing multi-relational and multifunctional farmlands, including new touristic and leisure activities. [MF] 98 SCENARIOS

5 km Explorative scenario “Rural Towns”, developed for the Steinburger Elbmarschen Focus Region © Regionales Bauen und Siedlungsplanung LUH SCENARIOS 99